In this conversation, Brian and Cory discuss the importance of coaching in disciple-making. We highlight the distinction between instructive coaching and disciple-making coaching, which focuses on asking open-ended questions and facilitating learning and reflection. We emphasize the value of ongoing coaching in sustaining and supporting disciple-makers, as well as the need for startup coaching to initiate new movements. We also discuss the benefits of group coaching and the importance of creating coaching environments that allow for self-discovery and the sharing of experiences and strategies.