Coaching For Creatives with Aura McKay

Freelancer Success Roadblocks: What's Stopping You From Getting Ahead

In this episode of Coaching for Creatives, host Aura McKay discusses the three main obstacles that creative freelancers face in advancing their businesses: a lack of resources, skills, or support. 

✅ why creatives often know what needs to be done but struggle to execute their knowledge. 
✅ the nuances of each barrier, from tangible deficits like money and tools to intangible ones like time, energy, and confidence. 
✅ the importance of community, education, and personal growth in overcoming these hurdles
✅ identifying the specific gap—resources, skills, or support—is crucial to moving forward. 

00:00 What's Holding You Back
02:29 The Three Main Reasons You're Stuck
03:34 Deep Dive: Resources as a Roadblock
07:08 Exploring the Skills Gap
10:05 The Importance of Support
11:52 Conclusion and Next Steps

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

Are you getting bored of your own marketing?

Being a freelancer often means doing all the things yourself, including your marketing.

And there are other episodes that offer tips on marketing tactics and strategies....this episode of Coaching for Creatives looks at how you feel about your marketing.

Are you bored? Uninspired? Anxious?

What is your current relationship with marketing?

#coachingforcreatives #businessofcreativity #marketingmindset

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Are you bored of our own marketing
1:19 Not having anything new to say
2:28 People are not consuming 100% of your content
5:13 Not wanting to be too repetitive
6:50 People expect to hear the same message multiple times
8:24 Saying the same thing with a different spin
10:15 You as the messenger

What do you need to help you get real results in your freelance business?

What will help you most?

Do you need training in new skills?

One to one support to motivate and guide you?

Connection with others to feel less isolated and alone?

How do you know? How do you know you're even ready?

This episode of Coaching for Creatives looks at different formats of business support and how to know what will work best for you.

#coachingforcreatives #businessofcreativity #businesssupport

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Courses Coaching Community
1:31 How Confusion Stops Us
3:55 What Coaching Does
6:28 Private Coaching Versus Group Coaching
6:54 Community
8:11 That Brings Us To Courses
9:57 Finding The Right Fit For You

What is working in marketing for 2024?

Marketing is a HUGE topic. There are a bazillion ways to market yourself both online and in the real world.

How to know which marketing tactic to choose?

Today's episode of Coaching for Creatives shares what is actually working in marketing for 2024 and how you can choose what's right for you.

I'd love to hear from you in the comments, what kind of marketing is working for you?

#coachingforcreatives #businessofcreativity #marketingtips

Book a free call with me to find out your best next steps for your creative freelance business.

Book a free call with me: https://www.businessofcreativity.ca/book-a-call

0:00 Marketing Success in 2024
2:06 Double Down On What Works
3:01 What Is Going To Work In 2024
5:33 A Goal For Marketing
7:36 Having A Target Destination
8:47 Reviewing What Has Worked In The Past
9:40 The Most Important Thing

Are you struggling to understand whats the difference between marketing and sales?

Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients. 

One of the biggest things standing in the way of their success is understanding the difference between marketing and selling. 

0:29 Marketing Versus Sales
0:47 A Lot Of My Clients Are Digital Marketers
2:07 Blurred Line Between Marketing & Selling
2:29 Marketing Is About Talking & Sales Is About Listening
2:41 In Marketing, You're Telling A Story
3:22 Selling Is A Two Step Process
3:54 Marketing Is About Giving Information
4:09 What Does Your Client Care About
5:14 What Is Marketing Vs Selling
5:45 Two Things That Happen In A Sales Conversation
6:48 When Your Clients Understand Your Value
7:27 Making People Aware Of Your Offers
7:37 Demonstrating Your Credibility
8:09 Care More About Your Client's Success Than The Sale
8:30 Being Confident In Saying No When Necessary
9:22 Showing Them How Much We Care
10:22 When Does Marketing Stop & Sales Begin
10:39 My Upcoming Mini Course

Book a call with me to learn how to make freelance offers that close sales:  
https://businessofcreativity.ca/advisor

Host: Aura McKay, Founder of Business of Creativity

No matter what stage of your freelancer journey or what stage your business is at, these same three obstacles keep coming up.

Learning the skills to overcome these obstacles and having the support to implement them has changed the lives and revenues for my clients and mastermind members.

Share in the comments what your biggest current obstacle is and I will show you how it still comes down to one of these 3 things.

Today on Coaching for Creatives I share the 3 biggest obstacles to your success as a creative freelancer AND how to overcome them.

0:00 The 3 Biggest Obstacles To Freelancer Success
1:47 Focus And What To Focus On
3:02 The Challenge Of Figuring Out What Is Your Priority
4:56 How To Know When You Can Shift Your Focus
5:24 Doing A Lot Of Work But Not Really Getting Anywhere
8:41 How To Make Things Happen
9:41 Getting Distracted From The Actions That Really Matter
10:05  The 3 Biggest Obstacles For Freelancer Success
10:29 My Challenge To You

If you can find the skills or develop the skills to overcome these three biggest obstacles, that you will have a much higher velocity towards your own success in your creative freelance business.

I am always here to answer your questions. If you like to have my one-to-one input on your creative business and what your obstacles are, please reach out and book a free call with me.

https://www.businessofcreativity.ca/advisor

That's what they're there for is to serve and support you my community members in really learning how to thrive and master your creative business.

Host: Aura McKay, Founder of Business of Creativity

We all know that being a creative freelancer has a lot of challenges...but what if it was fun?

What if you could play or find joy in running your business?

What does fun even look like?

This episode of Coaching for Creatives invites you to look at how to make running your business more fun.

I'd love to hear from you in the comments, what does fun look like for you?
 
Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 What If It Was Fun?
0:33 What Does Fun Even Look Like Anymore?
2:54 The Benefits Of More Fun
5:03 Treating Business Strategies Like A Shopping Trip
5:29 The Sh*ty First Draft
5:56 Doing Things Together

What are business basics?

What are the key things that support you in bringing your best self to your creative freelance business?

How can you build a strong foundation to help you reach your goals this year?

This episode of Coaching for Creatives looks at some of the things that our clients use to help them earn more and stress less.

What are your business basics?

#coachingforcreatives #businessbasics #businessofcreativity

Book a free call with me to find out your best next steps for your creative freelance business.

https://www.businessofcreativity.ca/book-a-call

0:00 Back To Business Basics
2:44 Clarity And Focus
5:12 Self Management

How To Build Confidence In Business

Every freelancer I know has faced uncertainty and self-doubt. (okay, pretty much every human being I know too).

Some are uncertain about pricing. For some it's confusion around marketing. Others are full of self-doubt when it comes to sales.

For many it is some sort of imposter syndrome that comes from never really been given the training to run a freelance business and feeling like they aren't 'real professionals'.

One of the things I promise as a result of working with me is to finally be able to grow your business with confidence.

In this episode of Coaching for Creatives I share some of the tips and techniques that I use to help my clients grow their business confidence.

What do you do to feel more confident in your business?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 What Is Business Confidence
1:56 The First Thing Is Training
3:47 Building Confidence Through Community
4:40 The Benefits Of Community
6:46 Only Action Leads To Results
7:52 Confidence Through Repetition
8:56 How Do You Build Confidence

Have you ever faced a task in your freelance business and felt like you had no idea where or how to start?

Where do you start finding clients?

How do you start figuring out how to price your services?

How do you start with SEO? Getting better at Instagram? Working with an agent?

Whenever you are feeling stuck or uncertain about getting started you can try using one of these techniques.

This episode of Coaching for Creatives shares some of my best tips for getting unstuck and into action when you have no idea where or how to start.

What do you do when you can't get started?

Book a free call with me to find out your best next steps for your creative freelance business.

https://www.businessofcreativity.ca/book-a-call

0:00 How Getting Started Is Hard
0:22 How Do You Actually Get Started
1:06 This Is Where I Come In
1:36 Top Tips For Getting Started
2:37 You Need To Get Into Action
3:06 Doing A Brain Dump
3:28 A Five-Minute Brain Dump
5:05 You Are No Longer Stuck
5:56 A Two Minute Action
6:28 Examples Of A Two Minute Action
6:51 Action Leads To Momentum
7:15 How To Reach Your Goals
8:43 Simplifying Your Goal
9:08 How To Clarify What Success Looks Like
9:52 Talking It Out With Someone Else
10:37 Those Are My Top Tips
10:53 Book A Call With Me