This episode will be available in English, and English and French transcripts will be provided.

Get an insider’s look at organizations that activate True Sport and what makes them stand out. We’ll go behind the scenes of organizations that exemplify the True Sport Principles in their policies, practices, and programs. We’ll discuss the challenges and successes they’ve had while integrating the True Sport Principles into organizational culture, and consider best practices for building a positive sport environment. Hear from leaders who are actively shaping the future of sport through their commitment to True Sport.

Sport NB’s new CEO, Cheryl MacDonald, is this episode’s guest. She shares her inspiring academic and professional journey, and her vision for building an inclusive and thriving sport community in New Brunswick with host PL Savoie. Listen for challenging conversations, success stories, and a look at the exciting future of Sport NB!

Cheryl MacDonald has a proven track record of leadership, strategic planning, and relationship building in her previous roles within the sports sector. She comes to us most recently as Director of the Scott McCain and Leslie McLean Centre for Sport, Business and Health at Saint Mary’s University, and has valuable experience on both the administrative and academic sides of sport management. As the new CEO of Sport New Brunswick, she will be responsible for overseeing the organization’s operations, developing partnerships, and driving initiatives to promote sports participation throughout the province.

“I believe in the value of bringing the benefits of sport to more New Brunswickers and their local communities with an emphasis on inclusion and accessibility. As such, I am enthusiastic about Sport NB’s potential to expand and enhance its programming. I am thankful for this opportunity to be the organization’s CEO and I look forward to working with the Board and others to elevate Sport NB’s impact and legacy.” Cheryl MacDonald, newly appointed CEO, Sport NB.

More about our Co-Host:

Pierre-Luc “PL” Savoie, now entering his 2nd season as a co-host and producer of the Coach’s Plan Podcast. Originally from Bathurst, NB, having moved to the Fredericton region in 2018 to pursue post-secondary education, leading to valuable experiences with organizations such as Sport NB and Softball NB, as well as playing a digital media role with Team-Équipe NB’s mission staff for the 2022 and 2023 Canada Game. PL brings an interesting and passionate point-of-view to each episode which can be enjoyed by anyone from sports professionals to the general public.

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This episode explores the crucial role that coaches, parents, and guardians play in embodying and promoting the True Sport Principles. We’ll use real-life examples and strategies from coaches who lead with integrity and parents/guardians who support their children and foster supportive sport environments. Tune it to learn practical tips and hear firsthand experiences about how to live by the True Sport Principles and influence the next generation of athletes.

This episode will be available in English, and English and French transcripts will be provided.

In this first episode, we’ll introduce True Sport and explore the seven True Sport Principles. We’ll discuss its foundational values and explain how they can transform the way we experience and engage with sport in our communities. We’re excited for you to join us as we lay the groundwork for understanding how True Sport can create a more positive and inclusive sport culture.

This episode will be available in English, and English and French transcripts will be provided.