What happens when a fish the industry once walked away from suddenly becomes more valuable than salmon? In this episode, we take a hard look at the quiet resurgence of cod farming, why cod prices have climbed to historic highs, how tightening wild quotas have reshaped the market, and why the economics look very different than they did during the failed cod-farming boom of the 2000s. We revisit what went wrong last time, from biology to market structure, and then dig into what may actually be changing today: more disciplined operators, improved breeding and production methods, and a supply landscape defined by long-term constraint rather than abundance. The real question isn’t whether cod can be farmed, it’s whether the market can evolve to absorb it. 

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