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One third-party event, three pharma company sponsors & three complaints. All about the same thing - sponsorship declarations. If you organise third party events sponsored by pharma, Rina & Jean summarise what you can do to make compliance easier. (Cases/0556/04/25;/0557/04/25 & /0558/04/25)
A recent ruling found a MSL presenting at a promotional meeting no breach but why? Was it a technicality or a new PMCPA position?
Rina & Jean discuss the criteria in determing if a meeting is compliant. Venue is only one!
Rina & Jean discuss a recently published PMCPA ruling vs GSK about their corporate ad - placed before a finance podcast for the public. Was this actually promotion to the public or genuinely good corporate affairs work?
Theramex is the third UK pharma company to leave PMCPA jurisdiction in three years (Sandoz 2023, Evolus 2024, Theramex 2026).
Does that reflect increasing rules, companies avoiding audit, or self-regulation management of issues?
Rina & Jean discuss how we got here and what it means for the future of self-regulation.
Competence is not just about job titles. Rina & Jean discuss why real skills and practical experience remain essential to understanding the INTENT behind the Code to applying JUDGEMENT in complex approval scenarios. The Code Clarity Final Signatory & AQP Collections are available now.
In this episode, Rina and Jean discuss what happens when senior global leaders speak about medicines in UK national media - and why even well-intentioned interviews can cross into promotion of prescription-only medicines to the public. (Full cases here: 0277 & 0518 )
The takeaway is surprisingly simple. Only 3 minutes for our ONE top tip.
Patient stories are powerful and that’s exactly why pharma want to use them.
In this episode, Rina and Jean analyse three AstraZeneca videos that used patient testimony describing treatment as “the best”, and why that language ultimately led to PMCPA breaches.
A must-listen for anyone approving patient-facing or patient-led materials under the ABPI Code.
(Case/0360/11/24 & /0355/11/24 & /0377/11/24)
In this episode, Rina and Jean dissect the new PMCPA social media guidance and highlight three key changes that add clarity for pharma companies.
Essential listening for anyone signing off or posting pharma content online.
The PMCPA has published 14 page guidance on Package Deals. We cut through the fluff and tell you what you need to know & why reviewing existing arrangements now matters for compliance and transparency.
From the publisher's feed