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Code to Market episodes
- The Rippling Effects of a Week Launch
We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"3:35 PM
18 min - Obsessed with Service as Software (with Marcel Santilli)
We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers.
Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P
Service as Software: https://x.com/JayaGup10/status/1852148821389934921
Marcel:
LinkedIn
Twitter
GrowthX
13 min - More Launches and Cool Dev Tools Websites
This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs
27 min - Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement
We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.
16 min - Pre-PMF Ads & Design Partners Done Right
We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.
21 min - Boring Launches & Bad Names | Code to Market 03
We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.
19 min - Show-don't-tell Launches & Fighting to (not) Persuade
We discuss how launches like bolt.new do a good job of showing instead of telling and gettting users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.
18 min - Devtool Influencer Sponsorship and WordPress Scorched Earth
We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.
20 min
About Code to Market
From the publisher's feed
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools