What makes a great early marketing or DevRel hire? In this episode, we break down why hunger for glory drives experimentation, why first hires should be generalists, and whether founders should test marketing channels before hiring. Plus, we discuss the different types of DevRel and analyze a great example of educational marketing from Resend.

🔹 When to hire your first DevRel

🔹 Charisma vs. content: What matters more?

🔹 Why experience can sometimes hold people back

🔹 A simple framework for building a DevRel team

Let us know your thoughts in the comments!

Hank & Gonto share their work and personal themes for 2025.

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify's boring launch was a masterclass.

This week we discuss about 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"3:35 PM

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers.

Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Service as Software: https://x.com/JayaGup10/status/1852148821389934921

Marcel:

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.