
Sign up to save your podcasts
Or


Many people dream of being an author. No one dreams that their first book will be about their battle with cancer. But that was the twist in the tale in Shormishta Mukhrjee's life.
"I had no clue what I wanted to do"
A casual trip to an ad agency with a friend who was to give a copy test turned into a career. While her friend didn't get the job, Shormishta got the job of copywriter in HTA (what is today Wunderman Thompson). She moved cities and eventually settled in Mumbai, the hub of Indian advertising. In a bid to have more control, she set up her own boutique agency, Rickshaw advertising. When the digital bug bit, she moved to Flying Cursor, an agency that skewed more towards the digital side of things.
"The client replied asking me what I was doing replying at this ungodly hour"
Working in advertising and good health are sort of an oxymoron, and Shormishta didn't buck this trend. Waking up in the middle of the night and checking mail wasn't anathema. That was until she replied to a mail at 3.00 am to a client who was traveling and the client asked her why she was replying to a mail at that hour. That was when she started taking her health seriously.
And then cancer struck.
"I wasn't ashamed of my body"
Cancer ravages your body (and your soul). And until medicine finds a better way, cancer treatments will also ravage body and soul. In the book, Shormishta writes about getting her breast reconstructed, a delicate topic. While she wondered if that was sharing too much, she went ahead as she didn't want to take any half measures.
While the title 'Cancer you picked the wrong girl' sounds like a self-help book, it's nothing but and if you're looking for a light breezy read, this might not cut it for you.
"Cancer opened my eyes to how privileged I was"
No one likes hospitals. The smell of antiseptic, pale and fearful faces, and the never ending wait times. But when you have cancer, hospitals become your second home. While Shormishta began her treatment in a government hospital, she switched to a private one. She saw first hand the overworked doctors, nurses and a health care system tethering at the brink.
"I was the best client"
From spending an entire life writing for clients, writing her own story was therapeutic for Shormishtha. She didn't have to worry about things like who she was targeting. All she did was tell her truth. She adds that while her husband has read the book, her father finds it too hard to read it. On the other hand, her mother read the book and has assumed the role of a promoter (unpaid of course), telling anyone she meets about her daughter's debut book.
At the start of the conversation, I told Shormishta how Lance Armstrong's book was the last book I read on cancer. That was a whole level of saccharine. So it was refreshing to read an Indian author (writing her debut book) write about her cancer ordeal in a matter of fact way.
Shormishta says another book is on the horizon.
Also, all proceeds from the sale of the book are going to Tata Memorial.
Not much has been written about women's cricket. The Fire Burns Blue is a book that seeks to turn the tide and bring the evolution of women's cricket to the fore. Thoroughly researched and beautifully written, the book goes behind the scenes of women's cricket in India. On more than one occasion, it seemed as though women's cricket had turned a corner. But the last year, where the women's team didn't play cricket for almost a whole year while the men's team played an IPL and toured Australia brings back the inequality that still exists. What we speak about in the episode:
a) The T20 World Cup final in March 2020 that saw a full house at the MCG
b) People and organizations who have helped women's cricket over the years
c) Karunya's partnership with her late co-author, Sidhanta Patnaik
d) What Karunya hopes to write in the sequel
Venkat Iyer left a well-paying corporate job to turn full-time organic farmer. He chronicled his experiences in a delightful book called Moong over Microchips. This episode was eye-opening in more ways than one. Things we discussed:
a) His decision to quit corporate life and dive headlong into farming
b) The differences between city and village life
c) How the farm laws proposed by the government affect farmers
d) Is it worth investing in a farming collective
e) The increased awareness in organic farming
f) A typical day in his life
Sai Ganesh and a few of his friends wanted to make quizzing more accessible and fun. Over numerous rounds of drinks, they came up with the idea for India Wants to Know - India's first panel quiz show. In this episode we speak about:
a) Quizzing evolving over the years
b) How access to information means everyone can be a quizzer
c) How India wants to Know is different from your regular quiz
d) Why shifting to online after the pandemic actually helped India Wants to Know
e) Future plans for India Wants to Know
Madhavi Das quit her corporate job to start Bamboo Tribe, a sustainable fashion brand. But the garment industry is a tough place for outsiders. After 3 years, she inched back into corporate life. In this episode, we speak about:
b. The people she had to deal with
c. The additional skillsets she had to pick up when she turned entrepreneur (just for context, she is an IIM grad)
d. What fascinated her about bamboo
e. Buyer personas and the changing tastes of the consumer
f. The moment she realized that she needed to get back into a full-time job
Vinay Prashant worked for 18 years in the corporate sector before jumping headlong into the social sector. He co-founded Tamaala, an enterprise that works to promote and sustain rural art forms. In this episode, we speak about:
a) Why rural art forms are dying
b) Why do people migrate from villages
c) The loss of skillsets after artisans move to the city
d) How Tamaala is trying to bridge historic art forms with modern technology
e) How COVID 19 has affected artisans and Tamaala
In times of crisis, people always turn to leaders for direction. It's also a testing time for leaders. We have seen some heads of state mislead their people and make false proclamations. At the same time, few leaders have emerged as torchbearers in crisis management.
Srijata Bhatnagar has made a career being a guide and mentor to leaders. She believes that leadership is a skill, not some inborn talent that only a few a lucky to have.
A work and leadership experience that shook me led me on a path to understanding leadership better. There is no perfect leader but one thing is sure - we can all become better leaders if we care.
In our conversation, I got a chance to ask her:
a) How can you teach someone leadership
b) What can you learn from a bad work/leadership experience
c) What set her off on this unique path
d) How do leaders approach her
e) How easy, or tough, is it to change after assuming a position of leadership
d) What will the post-COVID 19 leaders look like
I hope this conversation sets you on the path to becoming a better leader.
The Covid 19 virus has brought the world to its knees.
While there is a lot of information (and misinformation) going around, I wanted to delve a little deeper into this crisis and understand viruses better.
Dr. Ananya Tupaki is a microbiologist with a keen interest in infectious diseases. Here are some of the things we cover in this episode:
- How do medical professionals know that they are battling a new and unknown virus and how important is identifying patient zero?
-India is a crowded country and some people are paying scant regard to social distancing. Why is this so important now?
Though Covid 19 has a fatality rate that isn't as high as some other viruses, why should we take it seriously?
-The last few outbreaks (SARS, MERS, Ebola) didn't spread across the globe. What is different about the Coronavirus?
- How our choices and way of life are bringing us closer to forests and animals that are carrying potentially deadly viruses.
What are some of the lessons we can learn from this tragedy?
Thanks, Raghav Kini for enabling this and Dr. Ananya Tupaki-Sreepurna for coming on my podcast and explaining things in a way the layman can understand.
Sustainable is trending.
But what does it really mean?
Most of us don't really think about our consumption patterns, especially since buying just requires the click of a button. It's just easier to buy instead of taking the trouble to upcycle or consume less.
Shailaja quit her corporate job to begin Rimagined, an organization dedicated to upcycling. Now, upcycling and recycling are two very different things and in this episode, you will know why.
We are now into the second month of the year and most of our New Year's Resolutions have long since faded into oblivion.
But if you want to re-imagine waste and how you can do your bit for the planet, this episode is for you.
Kunj was an advertising creative director who quit her full-time job to follow her varied passions that include travel and cooking. Today, she takes up select projects, travels, and has already hosted two food pop-ups.
In a world where everyone wants to be a digital nomad and influencer, I sat down with Kunj to ask her what exactly it is like to live off the grid. Is it all about working on top of mountains and on beaches? Is it a life devoid of any worries?
Listen to the podcast to know what Kunj has to say about life after stepping away from the rat race.
From the publisher's feed