You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024.

TIMESTAMPS:

(00:00:00) Thank you for an amazing year!

(00:00:56) Nick Cegelski talks about badmouthing competitors

(00:07:48) Building Klue’s Competitive Landscape Analysis

(00:14:33) How are AI companies staying competitive?

(00:22:16) Air.Inc’s amazing competitive marketing

CREDITS:

Guest: Anthony Pierri

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.

Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/

Watch the first short film EVER in competitive intelligence: https://klue.com/klueless

TIMESTAMPS:

(00:00:00) Compete Network drops

(00:02:20) Introducing Anthony Pieri

(00:03:04) Freckle.io vs. Clay

(00:11:34) Anthony’s work with Freckle’s positioning

(00:13:23) The risk of calling out competitors

(00:17:35) Private equity’s effect on positioning

(00:20:00) The reception to Freckle vs. Clay

(00:23:57) Being direct with competitors

(00:27:09) Hunter calls out our competitor?

(00:29:00) How to call out your competitors

(00:33:14) Anthony’s perspective on calling out competitors

CREDITS:

Guest: Anthony Pierri

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Sign up for future community sessions here:

https://community.thecompetenetwork.com/home/events

CREDITS:

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment.

Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05

TIMESTAMPS:

(00:00:00) Coffee & Compete

(00:01:53) Welcome Ryan Sorley

(00:02:30) Why Ryan pursued a Win-Loss Analysis business

(00:05:23) The current state of Win-Loss Analysis

(00:08:06) Ryan’s ‘ReadyGo Assessment’

(00:11:47) The future of Win-Loss Analysis

(00:15:37) How to frame a Win-Loss interview

CREDITS:

Guest: Ryan Sorley

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Sign up for future community sessions here:

https://community.thecompetenetwork.com/home/events

CREDITS:

Guest: Clara Smyth & Jon Itkin

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week.

Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05

TIMESTAMPS:

(00:00:00) Chillin’ and killin’

(00:01:42) Compete Week 2024

(00:03:19) Hunter’s favourite thing you missed at Compete Week

(00:06:32) Katie’s favourite thing you missed at Compete Week

(00:08:29) Adam’s favourite thing you missed at Compete Week

(00:11:34) Compete Week 2024 learnings

(00:13:22) The Purple Carpet….

(00:21:29) Building a competitive landscape for executives

(00:28:13) How should you think about competing in marketing?

CREDITS:

Guest: Katie Berg

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting.

Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05

TIMESTAMPS:

(00:00:00) Welcome to Coffee and Compete

(00:01:23) Compete Week Highlights and Announcements

(00:02:32) Introducing Klue’s 360° Win-Loss Product

(00:04:16) Beehiiv vs. ConvertKit’s Rebrand to Kit

(00:18:32) Hunter’s first ever Win-Loss committee meeting

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Sign up for future community sessions here:

https://community.thecompetenetwork.com/home/events

CREDITS:

Guest: Eric Holland

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes.

Register for Compete Week: https://klue.com/compete-week

TIMESTAMPS:

(00:00:00) A Birthday Surprise

(00:02:16) Compete Week 2024

(00:05:52) Conducting Competitive Landscape Analysis

(00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule

(00:18:32) How ESPN's Strategy Created Ankle Biter Competitors

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say...

Register for Compete Week: https://klue.com/compete-week

CREDITS:

Guests: Sarathy Naicker

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

TIMESTAMPS:

(00:00:00) Introducing Sarathy Naicker

(00:01:56) The Competitive Dynamics of AI Companies

(00:03:43) The Importance of Data and Market Breadth

(00:10:19) The Role of Brand in AI Competition

(00:18:07) Compete Week and Upcoming Events

(00:19:02) Hunter's Busy Week

(00:19:53) Hunter from the Future??

(00:20:17) Reacting to Our Competitor's Product Release

(00:22:19) Using Buyers to Position Against Product Releases

(00:23:09) Messaging for Your Competitor's Product Release

(00:24:49) Don't Be Too Attached to Your Messaging