This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content

TIMESTAMPS:

(00:00) Welcome Jen Doyle and Aldona Dye

(00:02:32) Challenges in Win-Loss Interviews

(00:05:08) Creating a Strong Win-Loss Target List

(00:13:22) Conducting the Perfect Win-Loss Interview

(00:20:07) Engaging and Personalizing Interviews

(00:24:19) Building Trust and Internal Buy-In

(00:25:57) Q&A and Closing Remarks

CREDITS:

Guest: Jen Doyle, Aldona Dye

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.