Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.

Brew up a cup and find out:

• Which 2% vs. 70% ratio sums up why paid ads alone aren’t enough
• Why that 3% website conversion goal can change how you see your traffic
• How to set up a simple dashboard to track, optimize, and crush your revenue targets

Ready to ditch the vanity metrics and embrace real ROI? Grab your coffee, hit play, and visit GoodAgency.com for resources that help you measure what matters—and convert more leads into paying customers. Cheers!

Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.

Listen in to learn:

• How to optimize your profile and consistently post content that sparks real interest
• The difference between spamming people and starting genuine conversations
• Why cultivating warm, meaningful connections beats racking up thousands of random followers

Grab your brew and join us. Ready to turn LinkedIn into your best B2B channel? Check out GoodAgency.com for even more tips to sharpen your strategy. Cheers!

Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform.

Tune in to learn:

• Why “not all revenue levels” are the perfect time for a first sales hire
• How to set up your CRM, messaging, and processes for immediate success
• Real examples of matching salespeople to the exact clientele you serve best

Pour another cup and join us for the conversation. Ready to grow your team with confidence? Check out GoodAgency.com for more resources on building a scalable sales engine. Cheers!

Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity still needs a human touch. If you’re serious about marketing your business with a rock-solid foundation, you’ll want to hear their takes on mixing StoryBrand fundamentals with AI-driven insights.

Tune in to learn:

• Why StoryBrand is still the gold standard for clarifying your customer’s problem
• How AI can be a helpful assistant—but only when you give it the right prompts
• Which businesses might thrive with StoryBrand AI, and which need a certified guide

Pour yourself a cup, settle in, and see how you can combine proven frameworks with cutting-edge tools to build a message that resonates. For more tips and resources, head over to GoodAgency.com. Cheers!

Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn how email should be your steady, high-ROI channel for building true relationships.

Brew a cup and tune in to discover:

• Why typical newsletters fall flat on busy inboxes
• The “evergreen nurture” approach that turns subscribers into fans
• Actionable tips for delivering real value and raking in revenue

Ready to transform your inbox from a snoozefest into a revenue driver? Hit play, then check out GoodAgency.com for resources to get your email game on point. Cheers!

You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.

Tune in and hear:

• The new rules for ranking high in an AI-driven search environment
• Why using your customers’ words can instantly boost relevance and trust
• Smart ways to experiment with AI tools—without losing your brand’s voice

Pour yourself a fresh cup (cat-poop coffee optional) and dive in. Ready to keep your brand on top in a changing market? Check out GoodAgency.com for more tips and resources to future-proof your SEO. Cheers!

Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that promises quick fixes.

Tune in to learn:

• How to balance paid ads for short-term visibility with SEO for long-term stability
• Why 70% of traffic goes to the top 3 organic listings (and how to claim that spot)
• What your budget should look like if you want to amplify growth

Brew yourself a cup (organic or not!) and join us. Grab a free website audit at GoodAgency.comto see if you’re set up for SEO success or if paid ads might give you a short-term bump. Cheers!

Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready.

You’ll hear eye-opening examples of how one-channel thinking wastes money, plus best practices for finding the right approach to your audience—without throwing spaghetti at the wall. If you’re tired of wasted ad spend and want a truly aligned strategy, this episode is for you.

Listen in to learn:

• Why focusing on a single ad platform can drain your budget
• How to figure out where your customers are (and meet them there)
• The simplest next step to ensure your ads become revenue generators, not money pits

Grab a cup of coffee (maybe wait those 90 minutes first!) and tune in. For extra clarity, don’t forget to check out GoodAgency.com for a free website audit to see where your brand stands. Cheers!

Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.

They’ll share real-life examples of boosting conversion rates from 7.7% to nearly 25%—all by clarifying the sales process, recording calls, and automating key steps. If you’re ready to stop piecing together random marketing tactics and start building a seamless revenue engine, this episode is for you.

Listen in, brew that next cup, and learn:

• How to reverse-engineer your pipeline starting with the end (the sale)
• Why systems and processes come before tools
• The surprising ways better RevOps can nearly triple your close rates

Pour yourself a fresh Americano and tune in—your revenue results are about to get a major upgrade. Don’t forget to subscribe, share with a friend, and visit GoodAgency.com for more resources to make RevOps truly work for you. Cheers!

Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.

From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clarifying your brand message, aligning your team, and keeping prospects laser-focused on the problem you solve.

Ready to unify your message and ramp up revenue? Tune in, pour yourself a cup of coffee, and learn how to say the same thing over and over—so customers finally get what you do. Don’t forget to subscribe, share with a friend, and check out GoodAgency.com for more resources to grow with confidence. Enjoy!