Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.

This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.

Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.

Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.

Technology accessibility, fiat (or, real cash money) vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.

This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.

Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.

Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.

Technology accessibility, fiat (or, real cash money) vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.

This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.

Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.

Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.

Technology accessibility, fiat (or, real cash money) vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I spoke at this year’s NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We’ve talked on Culture Factor a lot about *what* Web3 is and *how* it’s being used, but I wanted to try and understand *why*.

Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.

This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.

Over the next few weeks, I’m going to explore the methods that artists, collectors, and businesses use to bring about connection. .

I'll break down the whys, not just the whats, of this new digital space we find ourselves in.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I spoke at this year’s NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We’ve talked on Culture Factor a lot about *what* Web3 is and *how* it’s being used, but I wanted to try and understand *why*.

Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.

This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.

Over the next few weeks, I’m going to explore the methods that artists, collectors, and businesses use to bring about connection. .

I'll break down the whys, not just the whats, of this new digital space we find ourselves in.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I spoke at this year’s NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We’ve talked on Culture Factor a lot about *what* Web3 is and *how* it’s being used, but I wanted to try and understand *why*.

Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.

This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.

Over the next few weeks, I’m going to explore the methods that artists, collectors, and businesses use to bring about connection. .

I'll break down the whys, not just the whats, of this new digital space we find ourselves in.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I spoke at this year’s NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We’ve talked on Culture Factor a lot about *what* Web3 is and *how* it’s being used, but I wanted to try and understand *why*.

Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.

This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.

Over the next few weeks, I’m going to explore the methods that artists, collectors, and businesses use to bring about connection. .

I'll break down the whys, not just the whats, of this new digital space we find ourselves in.

Hey, Culture Factor family Season Four is here, I'm so excited. But if you have been listening or just arrived here, Season Three brought us an education in Web3 technologies and NFTs. And I was able to share the business strategy side. So you can see how Web2 and Web3 can ignite experiences and creativity. So if you are new here, dig in. I also concluded that season with my own NFT education, it was a collaboration where you can join the Culture Factor family while supporting this indie podcast. So go to hollyshannon.com If you want to make your own, and maybe we'll see it on Twitter. Now, let's talk about Season Four. It is a Summer Series where we talk about the creative shift for artists the mindset of the collector and how businesses evolve products to support the Creator economy. After speaking at NFT.NYC, I found myself in conversations backstage with talent that was on the billboards of Times Square and lighting up all the iconic stages in New York. I bring this all to you in my summer series. I'm really excited. So go grab some rosé let's sip together and please share this show and a glass with your friends.

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.

This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.

Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.

Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.

Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.

I’ll start with some examples. Let's talk about accessibility.

Season 4 of Culture Factor is produced by Avery Rogers (Paleblue Studios)

Konrad Probst is a serial digital entrepreneur and angel investor from Germany. He is the co-founder and CEO of Property's Digital Ventures and the co-founder and CTO of Pioneers Labs.

His company Property's offers consultancy and implementation services to large international brands that want to take the leap into NFTs, the Metaverse and other Web 3.0 products.

Questions:

1. So I want to start with what was behind the idea for creating properties. What was the impetus of thought?

2. Okay, so as a Metaverse, facilitator, you are always building out strategy to help brands to sort of usher them into metaverse. So in the metaverse and in their houses, are they kind of like brick and mortar stores?

3. I love the cross pollination of the different communities. So do you find it's most successful if the brands that you reach out to that there's synergy between them in this space that you've created?

4. I would agree, you know, if we go back to your analogy of like the Omega watches, you know, they had done a whole collaboration with the double oh seven, you know, the James Bond type of thing. So if you could think of, you know, utility with omega and maybe the movie, you probably could get a lot of new people that join the Amiga community in the metaverse because maybe the tokens released are physical copies of the original James Bond movies, for example.

5. I'm gonna throw a little left field question in here. If you could have any brand that would really exemplify and lay the framework for the type of Metaverse, you want to build with that client being and do you already have them?

6. I love the idea of creating materials, you know, I come from a material background with with a jewelry. So that's really fascinating to me. Do you think that the smaller creator might get kind of lost in this like I feel like you know, it's so easy for big brands, luxury brands, I mean, you could talk big brands like gap but you could talk luxury brands like Harry Winston jewelers, that would really succeed because they have the marketing arm and they have enough people how do how would a smaller creator create or combine their community into something like that?

7. I think you've nailed it in talking about innovation, I think as creators, and brands, we have to constantly innovate. And we have to constantly evolve based on what's happening in the market. Based on not just the market, but what's happening in the world, like in, in this case, the introduction of Web3 and understanding that so I love that you're building houses. And I'm hoping that maybe even a year from now, if we meet each other again, all your properties will be sold. What do you think?

8.