In this episode, I explore a truth that quietly determines whether your personal brand builds trust — or hesitation:

Clarity is not loud. It is precise.

If people often ask, "So… what exactly do you do?" Or they like you, but hesitate to work with you, this conversation is for you.

Confusion doesn't repel people loudly. It repels them quietly.

When your message lacks clarity, people delay. They move on. Not because your work lacks value — but because it lacks direction.

And this is where authenticity matters.

Clarity that isn't authentic turns into performance. You start saying what sounds good instead of what is true. Authentic clarity simplifies. It communicates calmly and directly:

This is what I do. This is who it's for. This is how it helps.

Nothing more. Nothing less.

🌿 In this episode, we explore: • Why confusion creates hesitation • Why choosing strengthens your brand • How clarity becomes a boundary • The role authenticity plays in making clarity land • Why simplicity builds trust faster than complexity

This episode is for entrepreneurs and leaders who want their message to feel grounded, aligned, and unmistakably clear.

💬 Reflection question: Can you explain what you do in a way that feels simple, calm, and true — without over-explaining?

If this resonates, don't forget to leave a review 🤍

📌 Stay connected with me:

😎 Instagram: https://www.instagram.com/joyyburcu/

📝 Medium: https://joyyburcu.medium.com

🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA

👩🏼‍💻 Website: https://www.joyyburcu.com

🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

In this episode, I share a truth that quietly shapes every strong personal brand — and often gets overlooked:

Your personal brand is not built by what you say about yourself. It is built by what you tolerate.

How people speak to you. How they value your time. How they treat your work. How they negotiate with you — or try to.

Many people believe personal branding is about visibility. But visibility without boundaries doesn't create authority. It creates burnout, resentment, and confusion.

This episode invites you to look deeper and ask an important question: What am I teaching people about how to treat me — through my behavior?

Because people don't respect explanations. They respect standards.

Every time you over-explain, over-give, or over-negotiate, you quietly set a precedent. And that precedent becomes your brand.

🌱 In this episode, we explore: • Why boundaries are the foundation of a strong personal brand • How tolerance silently shapes perception and authority • The difference between authentic boundaries and defensive ones • Why calm clarity builds trust more than confidence or motivation • How emotional regulation becomes part of your brand • Why structure and clarity signal professionalism • How money and negotiation reflect self-respect • Why explanation invites negotiation — and standards invite respect • How boundaries affect both your professional and personal life

This episode is especially for entrepreneurs, speakers, leaders, and creatives who are building something meaningful — and want to do it without abandoning themselves in the process.

Authentic boundaries don't come from fear. They come from clarity. They feel calm, grounded, and non-negotiable.

And that calm is not weakness. That calm is authority.

💬 Reflection question: Where are you tolerating behavior that quietly undermines your value — and what would change if you set a clear standard instead?

Don't forget to leave a review 🤍 It helps this podcast reach more people who value depth over noise.

😎 Instagram: https://www.instagram.com/joyyburcu/ 📝 Medium: https://joyyburcu.medium.com 🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA 👩🏼‍💻 Website: https://www.joyyburcu.com 🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

In this episode, I share an observation that quietly changed the way I think about motivation, consistency, and momentum:

Motivation is not what carries you forward — structure is.

We're often told that if we want to stay consistent, we need to feel motivated. Inspired. Energized. Ready. But motivation is emotional. And emotions fluctuate.

We can care deeply and still feel exhausted. We can be disciplined and still feel stuck. We can believe in what we're building and still find ourselves starting over.

This episode invites you to pause and ask a deeper question: Am I relying on motivation — or am I supported by structure?

Because motivation creates spikes. Structure creates steadiness. And steadiness is what builds momentum when life gets heavy.

🌱 In this episode, we explore: • Why motivation is unreliable for long-term growth • Why low motivation is not a personal failure • The start–stop–guilt–restart cycle and why it's so exhausting • What momentum actually is (and what it's not) • Why structure supports you when emotions fluctuate • How identity creates calm, sustainable follow-through • The shift from pushing harder to being supported better

💡 This episode is for you if: You're an entrepreneur, speaker, creative, leader, or high achiever who: • Cares deeply but feels tired of starting over • Wants consistency without self-pressure • Is done relying on "feeling ready" • Wants to move forward without abandoning yourself • Values sustainability over intensity

Your consistency is not a motivation problem. It's a support problem.

This episode helps you build momentum that doesn't depend on how you feel — but on who you are and how you're supported.

💬 Reflection question: Where are you relying on motivation instead of structure — and what would change if momentum carried you instead?

Don't forget to leave a review 🤗 It helps this podcast reach more people who value depth over pressure.

😎 Instagram: https://www.instagram.com/joyyburcu/ 📝 Medium: https://joyyburcu.medium.com 🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA 👩🏼‍💻 Website: https://www.joyyburcu.com 🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

In this episode, I share an observation that quietly changed the way I think about visibility, impact, and presence:

Just because people see you, doesn't mean they remember you.

We live in a world full of visible voices, visible brands, and constant content. We scroll, we listen, we nod — and then we move on. That doesn't mean the content was bad. It means it didn't land.

This episode invites you to pause and ask a deeper question: Do I want to be visible — or do I want to be impactful?

Because visibility gets attention. Memorability shapes perception. And perception is what determines who people trust, return to, recommend, and ultimately choose.

🌱 In this episode, we explore: • Why visibility alone doesn't create impact • The subtle difference between being seen and being remembered • The "visibility trap" many creators fall into without realizing it • What memorability is actually made of (hint: it's not volume) • Why doing more often creates more confusion, not clarity • How clarity and consistency quietly build trust • The shift from chasing attention to creating resonance

💡 This episode is for you if: You're a speaker, coach, entrepreneur, or creator who: • Shows up consistently but feels something is missing • Wants your work to land more deeply • Cares about impact, not just reach • Is ready to create trust instead of noise • Wants to be remembered for how you made people feel, not how often you posted

Your presence is already shaping perception — whether you intend it or not. This episode helps you become more intentional about what people carry with them after they experience you.

💬 Reflection question: What do you want people to remember about you?

Don't forget to leave a review 🤗 It helps this podcast reach more people who value depth over noise.

Stay connected with me: 😎 Instagram: https://www.instagram.com/joyyburcu/ 📝 Medium: https://joyyburcu.medium.com 🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA 👩🏼‍💻 Website: https://www.joyyburcu.com 🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

Your reputation is not built in big moments. Not in launches. Not in promotions. Not in big wins.

It's built quietly — through the small, ordinary habits you repeat every single day.

In this episode, I invite you to look at something most people overlook: the invisible signals your daily habits send about who you are.

This is not an episode about doing more, working harder, or staying busy. And it's definitely not about perfection.

Instead, we explore how productivity, identity, energy, and follow-through shape how people experience you — often without you realizing it.

I share a personal reflection that made me pause and ask a slightly uncomfortable but powerful question: "What are my habits actually teaching people about me?"

Because people don't experience your intentions. They experience your patterns.

This episode will help you slow down, reflect, and intentionally align your habits with the reputation you truly want — professionally and personally.

🌱 In this episode, we cover:

• Why reputation is built in small, repeated moments • The invisible signals your habits send every day • Why being busy doesn't always build trust • The difference between productivity and impact • Why identity matters more than discipline • How habits shape reliability, clarity, and presence • How alignment creates ease, trust, and consistency

💡 This episode is for you if:

You're a coach, creator, entrepreneur, or growth-minded human who:

• Feels productive but unseen • Wants to be more intentional with their habits • Cares about personal branding without forcing it • Wants clarity instead of constant hustle • Is ready to build trust through consistency, not burnout

Your reputation is already forming — quietly, daily, repeatedly. This episode helps you make sure it reflects who you truly are.

💬 Reflection question: Which daily habit do you want to become more intentional about — starting now?

Don't forget to leave us a review 🤗

Here are my other platforms to stay connected with me:

😎 Instagram: https://www.instagram.com/joyyburcu/ 📝 Medium: https://joyyburcu.medium.com 🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA 👩🏼‍💻 Website: https://www.joyyburcu.com 🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

After a long break, getting back into real life can feel harder than expected — even if you love routines, discipline, and structure.

In this episode, I'm sharing my real, firsthand experience of taking more than 10 days completely off — no laptop, no calorie tracking, no strict routines — and what actually helped me find my rhythm again without pressure or burnout.

This is not a "New Year, New You" episode! No rigid resolutions. No forcing motivation!

Instead, I walk you through 7 gentle, realistic steps that helped me get back on track with my health, fitness, productivity, and creative work — in a way that feels sustainable and human.

Whether you're coming back from a holiday, a life pause, or just feeling off lately, this episode will help you restart without shame, stress, or overwhelm.

• Why restarting after a break feels harder than stopping

• How to return to movement and fitness gently

• Simple routines that restore structure and clarity

• Why your environment affects your productivity more than willpower

• How to re-enter creative and revenue-generating work

• What to do with unfinished goals from last year

• Why trying one new thing can reignite momentum

You're a coach, creator, entrepreneur, or growth-minded human who:

• Took a break and feels off track

• Wants structure without burnout

• Is tired of unrealistic resolutions

• Wants to restart in a way that feels supportive

You don't need perfect timing to begin again — you just need a gentle starting point.

Don't forget to leave us a review. 🤗

Here are my other platforms you can check it out to stay connected with me:

😎 Instagram: https://www.instagram.com/joyyburcu/

📝 Medium.com: https://joyyburcu.medium.com

🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA

👩🏼‍💻 Website: https://www.joyyburcu.com

🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

Why Most People Quit Their New Year Goals — and How You Don't Have To

Every year, millions of people enter January full of motivation… and by February, their goals are gone.

Why does this keep happening? And more importantly — how can you break the cycle?

In this episode, I'm sharing the real reasons most people fail their New Year goals — reasons you may not even realize you're falling into — and the shifts that help you finally stick to what you've committed to.

We'll talk about:

✨ The surprising mistake most people make before the year even begins ✨ The one thing you MUST remember if you want your goals to last ✨ Why motivation disappears (and what actually carries you forward) ✨ And the quiet habit that prevents even the strongest goals from succeeding

If you've ever started the year strong… and lost your momentum quickly… this episode will feel like a deep exhale and a reset.

This is your invitation to set goals that feel aligned, sustainable, and deeply connected to who you are becoming.

Press play — let's make this the year your goals finally stick. 💛

Don't forget to leave us a review. 🤗

Here are my other platforms you can check it out to stay connected with me:

😎 Instagram: https://www.instagram.com/joyyburcu/

📝 Medium.com: https://joyyburcu.medium.com

🖥 YouTube: https://www.youtube.com/channel/UCp_7tlE3KdlqII3Ad-8ghcA

👩🏼‍💻 Website: https://burcu-with-joyy.mykajabi.com

🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/

🎙️ From Setbacks to Success: Joy Harris on Building 7 Businesses and Finding Solutions

In this inspiring episode, I sit down with Joy Harris — Forensic Business Strategist and CEO of Joyful Solutions — to talk about her incredible journey of building 7 businesses, selling 3 for massive profits, and learning from the 2 she had to close.

Joy opens up about what it really takes to succeed as an entrepreneur, how to bounce back from challenges, and why no matter where you are right now, there's always a way forward.

If you've ever felt stuck in your business or life, this episode will remind you that you're not alone — and there's always a solution waiting for you.

💡 Why Listen? In this episode, you'll discover: ✅ The mindset and strategies that helped Joy build multiple thriving businesses ✅ How to turn setbacks into stepping stones ✅ Why failing isn't the end — it's part of building something bigger ✅ How to recognize when it's time to pivot and grow

📌 Connect with Joy Harris 💼 Facebook: https://www.facebook.com/joy.g.harris.3 📸 Instagram: https://www.instagram.com/micdropjoy/ 🔗 LinkedIn: https://www.linkedin.com/in/joy-harris-115bb99/

🌟 WHO IS BURCU ONARANEL ERTEN?

Burcu Onaranel Erten is an International Motivational Speaker, Founder of JOYY! LLC, and an expert in authentic branding & digital marketing. As an NLP Master Practitioner and Certified Life Coach, she helps individuals build powerful personal brands and create a life & business they love.

🎤 BOOK ME TO SPEAK AT YOUR NEXT EVENT: 👉 https://calendly.com/event_types/19727439/edit?return_to=%2Fevent_types%2Fuser%2Fme

📧 BUSINESS INQUIRIES: [email protected]

📌 LET'S CONNECT 💖 Instagram: https://www.instagram.com/joyyburcu/ 🎥 YouTube: https://www.youtube.com/@joyyburcu 🎧 Podcast: https://joyyburcu.com/podcast 🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/ 📝 Medium: https://burcu-onaranel.medium.com 🎧 Spotify: https://open.spotify.com/show/5uP35iVFEOSQa3UV7ZQGJU?si=6c235fce453f4d40 🎧 Apple Podcasts: https://podcasts.apple.com/tr/podcast/coffee-oclock-podcast/id1545878160

💬 Comment below: Have you ever felt like giving up on your business? What helped you keep going? ⬇️

Zero to 100K: YouTube Growth & Creative Grit with Jarnard Sutton

In this inspiring episode, I sit down with Jarnard Sutton — aka NardVillan — a talented videographer, photographer, and content creator who grew his YouTube channel from 0 to 100,000 followers in under 4 years. Jarnard shares his real journey: the mindset, the hustle, and the lessons learned as a full-time creative building his personal brand across platforms like YouTube and TikTok.

Jarnard is not only a multi-talented video producer but also a dear friend of mine. In this conversation, you'll get a behind-the-scenes look at the ups and downs of being a creative entrepreneur today.

Whether you're a creator, a coach, or someone dreaming of starting a YouTube channel, Jarnard's story is full of real talk, insight, and motivation to help you get started and keep going.

Why Listen? In this episode, you'll learn:

• How Jarnard grew his YouTube from 0 to 100K in 4 years

• What it takes to show up consistently and stand out online

• How to balance creativity, growth, and authenticity

• The power of storytelling through video

• How TikTok and YouTube feed into building a sustainable brand

Connect with Jarnard Sutton Instagram: https://www.instagram.com/nardvillan/ YouTube: https://www.youtube.com/@nardvillan TikTok: https://www.tiktok.com/@nardvillan

More Episodes You'll Love: Embracing the Power of Change with Melissa Jaalaid – "You Don't Have to Live Their Life" https://youtu.be/xVngpIfrEnw

Determination to Follow Forward: Keep Going with Ashleigh Jackson https://youtu.be/KWriuqeoF4A

Who is Burcu Onaranel Erten? Burcu Onaranel Erten is an International Motivational Speaker, Founder of JOYY! LLC, and an expert in authentic branding & digital marketing. As an NLP Master Practitioner and Certified Life Coach, she helps individuals build powerful personal brands and create a life and business they love.

Book Burcu to Speak: https://calendly.com/event_types/19727439/edit?return_to=%2Fevent_types%2Fuser%2Fme

Business Inquiries: [email protected]

Let's Connect: Instagram: https://www.instagram.com/joyyburcu/ YouTube: https://www.youtube.com/@joyyburcu Podcast Website: https://joyyburcu.com/podcast LinkedIn: https://www.linkedin.com/in/joyyburcu/ Medium: https://joyyburcu.medium.com Spotify: https://open.spotify.com/show/5uP35iVFEOSQa3UV7ZQGJU?si=6c235fce453f4d40 Apple Podcasts: https://podcasts.apple.com/tr/podcast/coffee-oclock-podcast/id1545878160

🎙️ Cultivating Calm: A Wellness Journey with Lani Almanza

In this soul-nourishing episode, we sit down with Lani Almanza—Founder and CEO of Alaka'i Associates, wellness consultant, retreat facilitator, and author—to explore the art of cultivating calm, practicing self-care, and embracing personal transformation.

Born and raised on the Windward side of Oʻahu, Hawaiʻi, Lani brings the wisdom of island life, decades of professional experience, and a heart-centered approach to wellness. With a background in education, health communication, and nonprofit leadership—including 15 years with the American Cancer Society—Lani is truly an Alaka'i, a guide for those seeking balance, purpose, and peace.

Today, she leads individuals and communities toward more mindful, activated living through her workshops, retreats, and her newly published book, Under a Full Moon and a Guiding Star.

💡 What You'll Learn in This Episode: ✅ How to cultivate calm in a chaotic world ✅ The transformative power of intentional self-care ✅ Why slowing down can lead to deeper growth ✅ Wellness wisdom rooted in Hawaiian values and lived experience

✨ Lani's journey is a beautiful reminder that healing begins with presence—and that we all have the power to guide ourselves to a more grounded, peaceful life.

📢 Connect with Lani Almanza: 🌍 Website: https://www.alakaiassociates.com 📖 Book: Under a Full Moon and a Guiding Star (Available now!) 📬 Blog: Alaka'i Blog 📸 Instagram: https://www.instagram.com/alakaiassociates

🌟 WHO IS BURCU ONARANEL ERTEN? Burcu Onaranel Erten is an International Motivational Speaker, Founder of JOYY! LLC, and an expert in authentic branding & digital marketing. As an NLP Master Practitioner and Certified Life Coach, she helps individuals build powerful personal brands and create a life & business they love.

🎤 BOOK ME TO SPEAK AT YOUR NEXT EVENT: 👉 Schedule Here: https://calendly.com/event_types/19727439/edit?return_to=%2Fevent_types%2Fuser%2Fme

📧 BUSINESS INQUIRIES: [email protected]

📌 LET'S CONNECT: 💖 Instagram: https://www.instagram.com/joyyburcu/ 🎥 YouTube: https://www.youtube.com/@joyyburcu 🎧 Podcast: https://joyyburcu.com/podcast 🌎 LinkedIn: https://www.linkedin.com/in/joyyburcu/ 📝 Medium: https://joyyburcu.medium.com 🎧 Spotify: https://open.spotify.com/show/5uP35iVFEOSQa3UV7ZQGJU?si=6c235fce453f4d40 🎧 Apple Podcast: https://podcasts.apple.com/tr/podcast/coffee-oclock-podcast/id1545878160

📢 Comment Below: What does "calm" look like in your life right now? Let's talk! ⬇️