The Midway Temperature Point has been spreading as a concept the last couple of years and as far as I know I came up with the concept (as I mention it is so simple that it might have been 'invented' by others without me knowing it) for a specific purpose and I see it used outside this purpose which I think is misleading. This podcast sheds light of where I think the concept came from and how it is sometimes slightly misunderstood (if my understanding is correct).
In the podcast I refer to this video 17 min in: https://youtu.be/xE296OquIZ0?t=1030 

Ida Steen, who created CoffeeMind's Flavour wheel, is interviewed by Morten Münchow about the creation process and how it CoffeeMind's flavour wheel differs from the other coffee flavour wheels out there.
CoffeeMind's unique approach to education and research and how to combine the two is perfectly illustrated by the creation process Ida has been through to create the new wheel

(also available on youtube with video)
In this first episode Morten Münchow fleshes out CoffeeMind's concept of CoffeePreneuship by explaining how he got into the coffee business as an entrepreneur.
Future episodes will be hands on and techical so this first episode sets the tone for working across purpose (why) and content (what) of a coffee startup and how the company identity and technicalities of the business are integrated.