Coffee with Jon - Think Big. Get Unstuck. Grow Your Business

Crafting Your Company's Personality Through Marketing

In this episode, Jon and Karen Larson discuss:

• The history of marketing
• How people should be thinking about their brand
• Design as a craft
• How to create a successful marketing campaign

Key Takeaways and Actionable Success Principles:

• You should always think about marketing your brand
• Ask yourself, "what is the personality of my company?" Because that's what your brand will be centered around
• Plan out your marketing campaign first - specify what your goal is
• If you don't know who your ideal client is, you won't know how to craft your message/product

"The number one piece of marketing material that every company needs to have is a website." - Karen Larson

Connect with Karen Larson:

LinkedIn: https://www.linkedin.com/in/karenlarson/

Website: http://www.lmstudio.com/

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Website: http://jondwoskin.com/

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/Thejondwoskinexperience/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: [email protected]

Show notes by show producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Tapping into Hard Work and Dedication to Become Great

In this episode, Jon and Don Carey discuss:

• Don and the NFL
• Empowering children
• Principles to evolve your current path
• Don Carey REECH foundation

Key Takeaways and Actionable Success Principles:

• Just having talent isn't good enough to stay in the NFL
• You've got to have critical efficiency operating at the highest level at the most critical time
• Good is the enemy of the best — people get content with being good instead of searching for ways to be better
• The beautiful thing about sports is that you've got a group of people coming from different backgrounds/religions/viewpoints and banning together for a cause

"The important thing to figure out is your skill set and how you can maximize that skill set in a productive way." - Don Carey

Connect with Don Carey:

LinkedIn: https://www.linkedin.com/in/doncarey3/

Book: It's Not Because I'm Better Than You

Check out The Don Carey REECH Foundation

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Website: http://jondwoskin.com/

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/Thejondwoskinexperience/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: [email protected]

Show notes by show producer: Danielle Taylor

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Dani Lutz is a 16 year old junior at Groves High School in Southfield, Michigan. She started the charity reWEARable, which collects new, gently used dresses, shoes and accessories for girls who wouldn't otherwise be able to afford them for prom.

reWEARable is a non profit organization with the mission to provide young girls with a newfound confidence. Through donations, this charity provides dresses and accessories to girls for prom who may not otherwise be able to afford them. ReWEARable also strives to improve the urban Detroit area by making young girls feel special and beautiful on prom night.

Dani has partnered with Detroit Public Schools with the goal to dress at least 500+ girls this year. Her mission is to boost confidence and make girls' dreams of going to prom a reality.

The charity collects donations of shoes, dresses (short or long), costume jewelry, purses, and shawls -- little black dresses are always a hit!

Dani believes that one dress can make a difference!

The event is this Thursday, March 22, 4:00 - 7:00 PM at the Detroit School for the Arts. Reach out to [email protected] if you'd like to volunteer.

In this episode, Jon and Danielle Lutz discuss:

• reWEARable is all about empowering less privileged students
• It's all about being proud to go to prom
• Dani is making it an experience, not just a charity

Key Takeaways and Actionable Success Principles:

• The idea of reWEARable is to help those who are in need
• The memories of prom will last forever and reWEARable is a big part of making that happen

Connect with Dani:

Website: Www.rewearable.net

E-mail: [email protected]

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Website: http://jondwoskin.com/

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/Thejondwoskinexperience/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: [email protected]

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

Scaling Organizations to Prepare Them for Sale

In this episode, Jon and Jeff Blackman discuss:

• Establishing the proper systems
• The right time to do succession planning
• The importance of Human Resources
• How to keep your eyes on the end goal

Key Takeaways and Actionable Success Principles:

• Make sure you hire the right person. Don't settle for a B person when you can get an A person.
• Replace people before they crack
• Make sure your processes can be replicated
• Build systems with the end in mind

"You can't change what you don't measure." - Jeff Blackman

Connect with Jeff Blackman:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/blackmanjeff/

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Website: http://jondwoskin.com/

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/Thejondwoskinexperience/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: [email protected]

Show notes by show producer: Danielle Taylor

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

The Empowerment Plan: It All Began with a Class Project

In this episode, Jon and Veronika discuss:

• How The Empowerment Plan came to fruition
• Breaking down the product itself and how it’s impacting the world
• Knowing who your ideal client is
• The power of reputation

Key Takeaways and Actionable Success Principles:

• Tapping into who you are can guide you to what you're passionate about
• We tend to look at charity like a math problem… subtracting the compassion
• Give with integrity. And give so that the person receives it with dignity
• Many homeless people are smart and hungry for success. They just needed a break.

;

"Yes, [the homeless] need warmth and shelter but at the same time, most people that are homeless are treated less than human… so this was about giving some pride and dignity back." - Veronika Scott

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Website: http://jondwoskin.com/

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/Thejondwoskinexperience/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: [email protected]

Connect with Veronika Scott:

Website: http://www.empowermentplan.org/

LinkedIn: https://www.linkedin.com/in/veronikascott/

Twitter: @empowermentplan

Facebook: https://www.facebook.com/EmpowermentPlan/

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it. 

A Secret Weapon to Success: Being Ignorant to Failure

In this episode, Jon and Steve discuss:

• How Steve got into making the unthinkable, reality
• Don't settle, don't dilute
• The common denominator
• The power of being self-made

Key Takeaways and Actionable Success Principles:

• People always give themselves all these reasons why things can't be done instead of the one reason why it should
• Never asked a question that someone can answer with a "no"
• Inquisitive and self made are the common denominators with the successful people Steve works with
• It takes zero effort…to be who you really are

;

"I never settled." - Steve Sims

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

Email: [email protected]

Connect with Steve Sims:

Website: https://www.stevedsims.com/

LinkedIn: https://www.linkedin.com/in/sdsims/

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

Matt Friedman

In this episode, Jon and Matt discuss:

• Matt and his career
• The first steps in starting a company
• Value-based goals for your business
• Strategic communications

Key Takeaways and Actionable Success Principles:

• Figure out what your values and mission are first, then figure everything else out later
• The goal in business should be how well you execute on your values and how well you take care of your customers… if you do well, the profits will come
• PR is about connecting messages with audiences to lead to a reputation that will support your business objectives
• PR is a contact sport, the company needs to dig in with the team to get real results

"The more grounded you are in your values, the more grounded you are in picking your clients, pruning your clients, and picking the people who work for you." - Jon Dwoskin

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

Email: [email protected]

Connect with Matt Friedman:

Website: http://tannerfriedman.com/

LinkedIn: https://www.linkedin.com/in/matt-friedman-a569304/

Email: [email protected]

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

Mike Todasco of PayPal

In this episode, Jon and Mike discuss:

• Mike's back story
• The daily life of a director of innovation
• Evolving PayPal employees to become their own CEO
• What comes after innovation

Key Takeaways and Actionable Success Principles:

• Mike focuses on making everyone at PayPal the best that they can be
• Much more of Ecommerce is moving to mobile
• You can't underestimate the power that machine learning and AI technologies are going to have
• We don't know what other types of technology will be produced but just take the dots that you have today and connect them

"It's really critical to have a common purpose and everyone driving towards that." - Mike Todasco

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

Email: [email protected]

Connect with Mike Todasco:

Twitter: @todasco

LinkedIn: https://www.linkedin.com/in/todasco/

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

In this episode, Jon and Stephanie discuss:

• Stephanie's wellness journey
• How Stephanie's journal came to be
• Mantras and gratitude
• Making the jump

Key Takeaways and Actionable Success Principles:

• Studies show that people who practice gratitude are happier and live longer
• Stephanie got the word out about her journal through crowdfunding
• Being fearless is a practice
• Research shows that when you write something down, you're more likely to achieve it

"Starting the day out with a mantra helps us to create intention around our day." - Stephanie Popso

Go to empoweredlifeplanner.com and use the promo code THINKBIG to get $10.00 off Stephanie's planner

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

Email: [email protected]

Connect with Stephanie Popso:

Twitter: @NatEmpowered

Website: http://www.iamnaturallyempowered.com/

Facebook: https://www.facebook.com/iamnaturallyempowered/

LinkedIn: https://www.linkedin.com/in/stephanie-popso-212785a5/

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

In this episode, Jon and Rob discuss:

• The start of Rob's entrepreneurial journey
• Giving/receiving the truth
• The image one cycle of care
• Taking executive time to just think

Key Takeaways and Actionable Success Principles:

• It's an intrinsic desire to have to please
• When you have trust, you start to build relationships that go on for a very long time
• As an organization, Image One genuinely cares about their team members and when they feel that, they themselves feel genuinely about the company and the customers get treated genuinely
• Vision without execution is hallucination

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"Service is the tactical way that you take care of your customers." - Rob Dube

Connect with Rob Dube:

Twitter: @robddube

Website: www.imageoneway.com

Email: [email protected]

LinkedIn: www.linkedin.com/in/robdube

His TEDx Talk https://www.youtube.com/watch?v=jQ_rgKop-Bc

And his book and retreat: http://www.donothingbook.com

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: [email protected]

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.