Coffee with Kim

What does peeing in the grass, getting slapped in the face, or coming to class late have in common? They are all subliminal marketing tactics used by celebrities and brands from Netflix to Jessica Simpson to Bumble.

Join me as I dive into current creative marketing strategies from the first 6 months of 2023. We walk through what’s really going on behind the scenes, what the outcome was and most importantly, how you can apply these tactics to your own work.

In the world of social media, getting creative with your messaging is the only way to stand out. Let’s stand out together!

Notes:

05:48 How Rhianna Leveraged her Superbowl Performance 

14:20 Ways to go deeper on existing opportunities 

20:46 How Chris Rock Leveraged “The Slap” 

26:30 Using the power of the pause

 37:00 Inserting the shock value into your content 

43:33 Marketing with no budget

If you loved this episode you should check out this episode Marketing Tips & Tactics With Brad Batesol

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok:@kimkaupe
• LinkedIn:https://www.linkedin.com/in/kimkaupe

Have you ever thought about how much money repeat customers bring to a business? It’s estimated that a repeat customer will spend 10x the amount they originally spent when they’re happy! (not to mention the referrals they bring!) This week we're joined by customer service expert David Brownlee, who shared his insights on how to create these types of loyal customers we’re all after. In this episode we learn how to communicate effectively with customers (including how to say no!), how to tell when customers are happy, and how to create a customer service plan that truly reflects your values. So tune in and get ready to take your customer service skills to the next level!

Notes:

08:45 3 Things To Communicate To Your Customer 

13:30 How To Say No To Customers 

22:34 How To Tell If You're Doing A Good Job 

27:27 Common Mistakes In Customer Service 

36:00 Ways To Communicate Your Values 

38:55 Speed round

If you loved this episode you should check out this episode 10x Your Mindset With Jim Kwik

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

Feel overwhelmed by your to do list? Like your work tasks and personal tasks are exploding and you don’t know how to handle them all?! I was there too and I hated it! Learning to delegate changed the way I showed up at work and in my personal life. In this mini-workshop I open up the playbook to help you identify the right tasks to delegate & who you should be delegating to. We also cover common mistakes made when delegating and how to avoid them. I know the thought of delegation seems overwhelming (hint: while it may take more time up front it actually frees your time for what truly matters on the back end!) but breaking it down into small steps helps. Let’s elevate your productivity and get back to working on the things that matter.

Notes:

11:00 Where to start when delegating 

13:27 Who to delegate to 

18:00 How to delegate to your boss 

22:44 How to deliver clear instructions 

26:05 Common mistakes 

33:45 Delegating as an employee 

38:00 How to get people on your team excited when delegating

If you loved this episode you should check out this episode Managing Those Above And Below You

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

How can you take a platform people in business use every day (LinkedIn) and turn it into a sales driver? Jake Dunlap has done just that, taking the sales industry by storm as CEO of Skaled Consulting. As a go-to Sales Expert for Forbes and Huffington Post, we sat down to dig into how he’s using LinkedIn to get ahead in the sales cycle and convert new customers. He shared tips on building a buyer persona, his secret to setting goals and some must-read books that are perfect for your next pool day. Jake has set his sights on “creating the future of sales” and is helping us do the same!

Notes:

09:18 Why Sales and Dealing with Rejection

14:13 Gaining Confidence In Sales

16:12 How To Build Buyer Personas

21:00 ROI of Posting Regularly

31:25 Urgent Tasks and Saying No

48:55 The 80/15/5 Strategy

50:15 Speed Round

If you loved this episode you should check out this episode Staying Authentic In Sales With Kevin Dorsey

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

Anxiety can be a crutch that holds us back or a propel that drives us forward. What determines if it’s a hinder or a useable asset? I sat down with Morra Aarons-Mele, author of The Anxious Achiever, who shared actionable tips with us on how to navigate new and exciting experiences at work, despite the fear that may come with them. Her techniques, featured in The Wall St Journal and Oprah Magazine, teach us how to leverage fear to achieve positive change in both our personal and professional lives. From how to rehearse important meetings & what you’re going to say to tips on delivering hard news to your team or clients these recourses and insights can help you at any stage of your journey as a leader!

Notes:

If you loved this episode you should check out this episode Overcoming Social Anxiety With Mark Metry

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

Do your palms sweat during a networking event? Have trouble approaching executives who are deep in conversation at the office? Worried about confronting your boss? Consultant and viral confidence coach Selena Rezvani joined us to share strategies to improve our executive presence. From recreating her brilliant “smile file” to her “Dog Code” method for greeting others I’ve already started implementing her tips into my work day. This episode is perfect for those who want to go from good to great in the workplace!

Notes:

08:00 How to make a great first impression

15:00 Tips for off days

23:30 An affirmation for imposter syndrome

31:20 Dealing with toxic influences at work

37:25 Tips for interacting with powerful people

40:00 Speed Round Resources

If you loved this episode you should check out this episode The Formula To Charisma With Vanessa Van Edwards

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

If you’re like me you know ChatGPT is game changing but actually figuring out HOW to use it is something else entirely! To help other 101 beginners, I brought LinkedIn Learning Instructor and AI expert, Dave Birss on to discuss how to use this new technology properly, what mistakes we might be making, and how we can improve our prompts so we get the results we’re looking for. He shared some insider info on where AI is getting information and we discussed everything from creative ways to use it to the ethics that so many are concerned about right now. It was an extremely insightful conversation into the new technology that is changing the way we all work and live!

Notes:

06:30 AI and creativity

11:28 Seeing ChatGPT as a collaborator

15:15 Where is ChatGPT getting its information

21:00 Skills ChatGPT doesn’t have that humans have

25:15 How to write a prompt using Dave’s acronym - C.R.E.A.T.E.

34:53 Speed Round Resources

If you loved this episode you should check out this episode Entrepreneurial Thinking With Jess Ekstrom

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

On this episode of Coffee With Kim, Jena Viviano Dunay, Founder and CEO of Recruit the Employer, explains how to become an irresistible hire and set clear work and life boundaries from Day 1 with a new employer.

Jena’s 5-step system, called the Recruit the Employer methodology, takes leaders from being stuck to gaining clarity and ultimately landing their next job.

Jena emphasizes the importance of investing in yourself, learning new skills and making networking a priority to build relationships. The goal is to get the job you LOVE, not just the job you NEED! If you’re thinking about a career transition or taking on a new role this is a must listen!

Notes:

07:45 Getting Clear On Values

18:25 Recruiting The Employer

28:27 Setting Boundaries

37:31 Investing In Yourself

42:42 Networking With Purpose

45:24 Speed Round

If you loved this episode you should check out this episode How To Get Hired, Stand Out, And Earn More With Diana Chan

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

As a leader the balance between being liked and being respected is blurred? Do I get down in the trenches with my team (so they will like me) or do I forge a path for us solo (potentially alienating others). In this conversation with former green beret Jan Rutherford we discussed the importance of trust, communication, and creating a culture of accountability within a team. Jan highlighted the significance of self-awareness, adaptability, and taking calculated risks as a leader. Hint: It means forgoing your eager to be well liked with taking the harder road of leading solo for your team. This discussion is full of actionable tips for becoming a more effective leader and helping your team thrive. Take a listen and let me know what you think!

Notes:

10:18 Setting your ego aside as a leader

12:40 Three ways to become a better leader

20:00 Are you addicted to being busy?

29:40 What do you need to focus your energy on as a leader?

31:50 Speed round

If you loved this episode you should check out this episode Building Resilience With Gemma Leigh Roberts

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

Standing out in sales is hard. How do you sell yourself, your business, your ideas or your software? Kevin Dorsey, voted one of LinkedIn’s Top Sales Voice’s believes the secret is in building an audience. Once you have a group of people who know, like and trust you it becomes less about sales and more about offering resources. From sending something memorable to potential clients (KD once sent a piece of trash!) to staying curious about new opportunities, we discussed the value of being hyper-focused and reading ferociously (he shares his favorite books recommendations that will enhance your entrepreneurial mindset). Grab a notebook and get ready to take notes!

Notes:

09:35 Staying Curious

13:00 How To Become Memorable

20:17 Building an Audience

34:20 Being Intentional With Your Time

41:34 Mentors vs Advisors

47:10 Speed Round

If you loved this episode you should check out this episode How To 10X Sales Using LinkedIn With Jake Dunlap

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

Instagram + TikTok: @kimkaupe

LinkedIn: https://www.linkedin.com/in/kimkaupe