Coffees on Purpose

Listen to this podcast produced for our client Access, The Foundation of Social Investment as part of their 5 lessons in 5 years series.

The fifth and final lesson in the series draws upon some of the key themes to have emerged from the other four lessons and explores what this might mean for Access’s future and – crucially – for life beyond Access.

Alasdair Jackson gives an honest and fascinating account of the amazing journey of how a scrap metal, car waste and skip company became a wholly purposeful business and independent charity upskilling ex-offenders, the homeless and those in need, changing thousands of people’s lives and growing and winning business exponentially because of the social value being delivered, at the same time. Hear him talk about the vision, the skeptics, the challenges and ultimately, the success. 

Paul is Group CEO of Bourne Leisure, which owns iconic holiday brands Butlin's, Haven and Warner Leisure Hotels. 

An uplifting and thought provoking conversation. Listen as Paul talks movingly about his uncle and hero, a Holocaust survivor, who lost his entire family in Germany. Uncle Alec inspired him to educate and celebrate everyone's differences, driving his passion for diversity and inclusion. Paul says, “Once you start to understand what makes people unique … then they’re much more likely to bring their whole selves to work and then realise and maximise their potential”. He also talks about how he has personally steered the Group through the toughest of covid times and remained resilient.

"Never hate, always love and if love doesn't work, love some more". Uncle Alec.

Thrilled that Liv Sibony joined our Managing Partner, Debra Sobel, for this Coffees on Purpose episode. Liv is an award winning entrepreneur, trailblazing ethical investment champion and co-founder of SeedTribe - a platform connecting impactful businesses with investors. 

Have a listen to hear how business can marry profit and purpose, what we need to do to support the next generation of start-ups looking to address the UN’s Sustainable Development Goals (SDGs) and why female entrepreneurs are still underrepresented in this area. 

Liv also shares inspiring stories of existing start-ups, and tells us how they’re innovating to solve some of the greatest environmental and social challenges of our time.

Thanks to Daphna Horowitz, sought-after global CEO Coach and trusted advisor for joining our Managing Partner, Debra Sobel to talk about the responsibilities of leadership, especially when it comes to employee wellbeing and purpose. 

Daphna also shares her thoughts on how to create the extraordinary and what we need to be doing to nurture more diverse, inclusive and purposeful thinking leaders for the future.

With social power comes social responsibility.  Massive thanks to Maya Orr, Head of Marketing and Communications at LADbible Group for joining our Managing Partner, Debra Sobel, to discuss LADbible's enormous reach, impact and what goes on behind the scenes to make its content so successful.  It's the second biggest news website after the BBC in the UK, and reaches 584 million people across facebook and instagram alone. Hear how it 's been using it's platform for good, especially during the pandemic, with key drivers being listening to it's audiences and tapping into the societal issues which are so important to them.

"It's time for a reset, and marketing should be at the forefront of this. At the moment only  7% of CMOs get invited to Board meetings, whilst 98% of CFOs do. Marketing is about creating demand  and understanding how customers have changed. Now's the time to adapt our relationships with consumers, stakeholders and our role in society in terms of generating value at all levels."

Hear what Andrew Thomas, Commercial marketer and Digital Transformation Coach has to say about how the responsibilities of marketers now and how they can market their brands in more purposeful ways. 

‘Special price discounts might generate a bit of a spike, but that's not real loyalty or a real relationship ... that comes from meaningful experiences and memories that you create and cultivate ... we've seen  unbelievable net promoter scores off the back of this'.

Hear what Gaby Laifer, Global Sales Director of TLC Marketing has to say on how brands connecting with consumers in more purposeful ways, are seeing good sales, increased loyalty and engagement.

Listen to Emma Cox, PwC Head of Purpose, and Sustainability and Climate Change leader, as we discuss how businesses have used purpose to navigate through the 2020 pandemic.

Thirty minutes of inspiration and practical advice, including an honest appraisal on how businesses are navigating and reacting to the pandemic, how purpose gives you the lens to understand what’s important, and how it can help businesses make even the most difficult decisions in the longer term.    Emma believes that purpose is going to be fundamental to helping organisations through this crisis.  Settle down with a cuppa and find out why.  We’d love to hear what you think.

We're really excited to launch our Coffees on Purpose podcast series, designed to inspire and help you develop and communicate your brand's social purpose, to drive positive societal change and sustainable business growth.

Over the coming months, Debra Sobel, Verity London's Managing Partner, Strategy, will be having coffee with key influencers in the social purpose space. From purpose agenda setters, to business leaders putting purpose into practice, marketers communicating purpose and CEOs committed to taking their brands in more purposeful directions.

We’ll be sharing insights, tips, good practice and comment as we go, so grab a cuppa and learn how to get started on purpose, or re-set and grow your existing purposeful activity.

All of our podcasts will be available on our Verity London website and Linkedin Channel - and will be available on spotify and itunes.

Looking forward to you joining us