Coffees on Purpose

‘The insurance sector is designed to protect people,  It’s a fundamentally purposeful thing to be.  But some brands have lived that more powerfully than others.  This is a re-set moment.  Insurers are grasping that opportunity’

Grab a cuppa and listen to our first ‘Coffees with Purpose’ podcast.  Huge thanks to Dan White, Managing Partner of Ninety Consulting for joining Debra Sobel, Managing Partner, Strategy at Verity London, to chat all things purpose.  As insurance innovation specialists this is an especially good listen for anybody in that space.  Dan has a unique perspective on purpose in business, grounded in the way he has set up his own organisation.  

‘Without Purpose at the core of a business, profit will never be as high’

Find out why economist and Global Business Consultant Penny Daly believes that an organisation that doesn’t have Purpose at its core is one that is struggling.  Fantastic to chat to you Penny, and thank you for joining Debra Sobel, Verity London's Managing Partner, Strategy for this latest episode in our ‘Coffees with Purpose’ podcast series.  A must-listen for those who believe in both business growth and brand social responsibility.

Huge thank you Sammy Rubin, it was great to learn from you for Verity London’s latest Coffee on Purpose podcast.

Sammy is the CEO and founder of lifestyle insurance company Yulife.  He talked to Debra Sobel, Verity London's Managing Partner, Strategy, about leadership, education, communication, and how having your own north star can keep you going in business, even in the most difficult of circumstances. 

‘If we have a strong meaning, a strong purpose, we can transcend difficulties and challenges.  This principle, that applies to individuals, really also applies to companies’.

Delighted to introduce the next in our ‘Coffees on Purpose’ podcast series.  We planned some of these before lockdown and never imagined we’d be doing them virtually.  But it’s been great to take time out and chat and learn with the experts.  Here’s Martin Newman, Founder of The Customer First Group and Consumer Champion, on how purpose in business impacts our customers.  Martin says that ‘when you have a purpose and you have clear and strong values as a brand, you take customers on a journey with you.  Purpose is a massive driver of building customer lifetime value over a sustained period of time’.  Huge thanks Martin for a podcast packed full of customer-centric advice.