Cognizant Podcasts

LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.

LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.

Why should organizations be blending customer and employee experience and what does that mean for brands in today’s world? Hear John McVay, Head of Digital Experience Solutions for the Americas at Cognizant discuss how this methodology can ensure both topline growth and employee retention. It’s clear why a synchronized experience between customers and employees is imperative for customer-facing workers, but it’s also invaluable for employees whose roles contribute indirectly to the customer experience itself.

Why should organizations be blending customer and employee experience and what does that mean for brands in today’s world? Hear John McVay, Head of Digital Experience Solutions for the Americas at Cognizant discuss how this methodology can ensure both topline growth and employee retention. It’s clear why a synchronized experience between customers and employees is imperative for customer-facing workers, but it’s also invaluable for employees whose roles contribute indirectly to the customer experience itself.

The pandemic has rapidly accelerated consumer adoption of online purchasing. To meet customer expectations, brands need PIM solutions to support the entire process of collecting, validating, enriching, and syndicating product information. What does product information management (PIM) mean for your brand and your success in the marketplace? Anup Prasad, VP and Market Leader of Retail and Consumer Goods, Cognizant and Stephanie Wiles, Senior Director of Consulting in Retail and Consumer Goods, Cognizant, discuss and dive into why PIM is key to staying relevant with consumers, how it is evolving, and why your brand could lose market share if it doesn’t embrace PIM today.

For media streaming service providers, search plays a crucial role in connecting relevant content to customers. It needs to be constantly tested basis user insights and performance. The focus should not just be on what consumers want via search but what more they can find from the media company’s existing listings. Tune into our final installment of our three-part podcast series featuring Chris Kuthan, Global Head Of Business Development for direct to consumer at Amazon Web Services, and Simon Adams, Chief Product Officer at Gracenote, a Nielsen company and Tiran Dagan, Chief Digital Officer and Head Of Industry Solutions for Communications, Media and Technology at Cognizant, who discuss the importance of enhancing search’s role and improved content browsing capabilities.

One of the key challenges for media companies offering direct-to-consumer streaming services is delivering content that customers want or would prefer to watch. Moreover, cross-content search still remains a challenge and just redesigning the user interface will not suffice. Listen on as we bring you a three-part podcast series featuring Chris Kuthan, Global Head Of Business Development for direct to consumer at Amazon Web Services, and Simon Adams, Chief Product Officer at Gracenote, a Nielsen company and Tiran Dagan, Chief Digital Officer and Head Of Industry Solutions for Communications, Media and Technology at Cognizant, who emphasize on the need of bettering content delivery.

Globally, media companies providing direct-to-consumer streaming services operate in an extremely competitive market led by AI, data and engineering. Every advantage counts where sales is tightly intertwined to technology-driven subscriber experience. Listen on as we bring you a three-part podcast series featuring Chris Kuthan, Global Head Of Business Development for direct to consumer at Amazon Web Services, and Simon Adams, Chief Product Officer at Gracenote, a Nielsen company and Tiran Dagan, Chief Digital Officer and Head Of Industry Solutions for Communications, Media and Technology at Cognizant, who share their take on building a better streaming service using technology and data.

Today, just about every company is sitting on a pile of potentially valuable data. Anil Nagaraj, Head of Data Engineering, Cognizant, and Kevin Miller, VP Global Systems Integrators, Snowflake, look at the growing data marketplace to see how organizations are monetizing that data. Listen now to explore how businesses across all industries—including telecoms, healthcare, and financial services—are benefiting from the data marketplace and data-sharing capabilities. Hear, for example, how some banks are teaming up with retailers to create unique data sets, which can give valuable information on the buying behaviours of customers. And discover how the data marketplace can ensure supply chain visibility in unpredictable times.

Anil Nagaraj, Head of Data Engineering, Cognizant, and Kevin Miller, VP Global Systems Integrators, Snowflake, delve into some of their favourite customer success stories. Whether it’s mobilizing data to create a business advantage, efficiently replacing end-of-life, on-premises platforms, or overcoming fragmented, siloed data, these real-world insights highlight how companies can make their cloud migration a success, while avoiding some common pitfalls. Listen now to discover how the Cognizant-Snowflake partnership is helping businesses streamline data access, governance, and visibility. Hear how you can unify all your data to make it easy to share and discover, and to execute a range of different workloads.