Cognizant Podcasts

The Creator Economy is changing the way brands and consumers interact, forging new avenues for more authentic and impactful partnerships. In the second installment of this series, we delve deeper into the perspective of creators and what they're looking for when collaborating with brands. Jenna is excited to welcome special guest Casey Bennett, a CrossFit expert, fitness coach, and brand ambassador. Casey's transition from an intern to a personal trainer, and now to a successful content creator, provides an inspiring and insightful narrative. She's committed to empowering people to become healthier, happier versions of themselves, both face-to-face and digitally. Casey emphasizes the importance of authenticity, relatability, and sustainability in her work. Adhering to a mantra of "creating content that seeks to educate and be relatable," her unique viewpoint offers valuable insights for brands on effective collaboration and partnership with creators.

Join us in this insightful episode as our host David Fearne, Cognizant’s Global Director for Generative AI, converses with Emily Fridman, a strategy and design maven known for her contributions to top brands like Coca-Cola, Walt Disney, Lululemon, and others. Together, they'll dive into the realm of generative AI and its transformative impact on the retail industry. Expect an in-depth exploration of AI's potential to revolutionize retail, from creating personalized experiences to fueling sustainable practices. Whether you're an AI enthusiast, retail professional, or a keen learner, this conversation is packed with enlightening perspectives.

Join us in this insightful episode as our host David Fearne, Cognizant’s Global Director for Generative AI, converses with Emily Fridman, a strategy and design maven known for her contributions to top brands like Coca-Cola, Walt Disney, Lululemon, and others. Together, they'll dive into the realm of generative AI and its transformative impact on the retail industry. Expect an in-depth exploration of AI's potential to revolutionize retail, from creating personalized experiences to fueling sustainable practices. Whether you're an AI enthusiast, retail professional, or a keen learner, this conversation is packed with enlightening perspectives.

Most companies fail to recognize the importance of building a solid data foundation to understand their impact on environmental issues and manage them effectively. Companies must augment their sustainability strategy with a data strategy to reduce overhead costs. In this episode, we explore how brands can leverage technology to operationalize sustainability goals and develop a sustainable business model. Delve deeper into the world of sustainable business practices with Dana Vannen Anderson, Industry Plus North America Advisory Services Practice Lead at Cognizant, and learn how companies can make a positive impact on the environment while achieving long-term success.

LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.

LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.

Why should organizations be blending customer and employee experience and what does that mean for brands in today’s world? Hear John McVay, Head of Digital Experience Solutions for the Americas at Cognizant discuss how this methodology can ensure both topline growth and employee retention. It’s clear why a synchronized experience between customers and employees is imperative for customer-facing workers, but it’s also invaluable for employees whose roles contribute indirectly to the customer experience itself.

Why should organizations be blending customer and employee experience and what does that mean for brands in today’s world? Hear John McVay, Head of Digital Experience Solutions for the Americas at Cognizant discuss how this methodology can ensure both topline growth and employee retention. It’s clear why a synchronized experience between customers and employees is imperative for customer-facing workers, but it’s also invaluable for employees whose roles contribute indirectly to the customer experience itself.

The pandemic has rapidly accelerated consumer adoption of online purchasing. To meet customer expectations, brands need PIM solutions to support the entire process of collecting, validating, enriching, and syndicating product information. What does product information management (PIM) mean for your brand and your success in the marketplace? Anup Prasad, VP and Market Leader of Retail and Consumer Goods, Cognizant and Stephanie Wiles, Senior Director of Consulting in Retail and Consumer Goods, Cognizant, discuss and dive into why PIM is key to staying relevant with consumers, how it is evolving, and why your brand could lose market share if it doesn’t embrace PIM today.

For media streaming service providers, search plays a crucial role in connecting relevant content to customers. It needs to be constantly tested basis user insights and performance. The focus should not just be on what consumers want via search but what more they can find from the media company’s existing listings.

Tune into our final installment of our three-part podcast series featuring Chris Kuthan, Global Head Of Business Development for direct to consumer at Amazon Web Services, and Simon Adams, Chief Product Officer at Gracenote, a Nielsen company and Tiran Dagan, Chief Digital Officer and Head Of Industry Solutions for Communications, Media and Technology at Cognizant, who discuss the importance of enhancing search’s role and improved content browsing capabilities.