Coinbase NFT’s Product VP on Taking NFTs Mainstream

Prior to fulfilling the position of Coinbase’s VP of Products, Sanchan Saxena had already established a proven track record of spearheading products at fortune 500 companies like GM, AirBnB, Instagram, and more. In helping Coinbase join the world of NFTs, Saxena has become an expert on NFT and Web3 consumer culture, and is poised to help lead the charge towards mainstream adoption of blockchain technology.

Timestamps: 0:00 | Intro 4:09 | His journey at Coinbase 5:15 | What inspires him about NFTs 7:37 | Plans for Coinbase NFT 9:56 | How will Coinbase NFTs differentiate from other marketplaces? 22:16 | Will the average consumer engage in a shop for NFTs in the future? 29:01 | The future of NFTs and mainstream consumer culture 36:33 | Effective UX & product management principles 46:40 | Predictions for 2022 50:30 | Outro

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