“I like getting into granular sh!t.”

In this episode, Joe Cola sits down with his buddy Jack to break down half of the Cola Athletic collection. They get nerdy about fabric weights, fit, print methods, and product specs, and dig into the backstory behind each piece.

If you’re into independent clothing brands, design process, and the tiny details that make the difference, this one’s for you.

The fellas talk about the following items:

1. Cola Athletic Sweater

2. Cola's Gym Sports Bra, featuring "Exercise Free Speech"

3. Cola's Gym Crop Muscle Sweat, also with "Exercise Free Speech"

4. Jean Paul's Zoomies energy drink

To view the Cola Athletic Collection, click here.

NASCAR has the most conservative fan base of all U.S. sports, and given that fact, races have all the military and cop worship that you'd expect. However, the sport was started by outlaws: moonshine trippers, daring drivers who tooled their souped-up Ford V8s across the South, outracing their constant nemesis: cops. This episode talks about NASCAR's ACAB roots and how that heritage inspired Cola's Dale Earnhardt 1-3-12 design.

This episode features an interview with Kevin Mattson, author of "We're Not Here to Entertain: Punk Rock, Ronald Reagan, and the Real Culture War of 1980s America." Topics include how anarchism, DIY ethics, and straightedge politics informed a music-driven movement against Ronald Reagan and the culture of vacuous consumption that the president presided over. 

Playlist:

5:10 "Paranoid Chant," Minutemen

14:18 "Born to Die," M.D.C.

20:59 "I Hope You Get Drafted," The Dicks

25:59 "California Uber Alles," The Dead Kennedys

37:07 "What Are We Gonna Do?" Code of Honor

42:43 "A Cry for Help in a World Gone Mad," Agent Orange

48:39 "Straightedge," Minor Threat

52:46 "Jesus Was a Pacifist," Reagan Youth

Cola looks at the dress and politics of 1970s punk, focusing on the use of swastikas as fashion accessories. We consider the merits of using the Nazi symbol to attack English bourgeois mythology and comment on the commercialization of Nazism during the Hitler Wave of the 1970s. Focusing on the book "England's Dreaming" by Jon Savage, we talk about Vivienne Westwood and Malcom McLaren (and their clothing shop SEX), as well as the Sex Pistols, Siouxsie Sioux, the New York Dolls, and many others. 

Cola and Derek review the book "Please Kill Me: The Uncensored Oral History of Punk." We look at how politics and dress influenced the work of protopunk pioneers like the Velvet Underground, the MC5, The Stooges, the New York Dolls, and others--and how their music influenced the Sex Pistols and other groups that took punk mainstream. 

In this episode, Cola and Derek talk about sprezzatura, the distinctly Italian air of practiced nonchalance, and how it cockblocked Mussolini's plan to establish a monolithic Italian style.

In this episode, Cola talks with Mike Rothschild, author of "The Storm Is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything." 

In this episode, Cola talks to Shane Burley about Shane's 2017 book, "Fascism Today: What It Is and How to End It," and how United States fascism has changed in the last four years.

People who complain that politics are ruining sports were oddly quiet in 2015 when John McCain and Jeff Flake released a report that detailed how the Department of Defense sponsored military pageants during NFL games and other sporting events. This episode dives into the hypocrisy.

David Neiwert has researched the U.S. far-right since the 1990s. In this episode, David talks to the Cola Corporation about his new book, "Red Pill, Blue Pill: How to Counteract the Conspiracy Theories That Are Killing Us." 

www.thecolacorporation.com