Now, more than ever, there's an element of authenticity that must be present when you make cold calls. People are beyond frustrated with AI-generated calls. You know the ones—where there's dead space at the beginning of the call before someone connects.

They have to know that you're genuinely interested in the result of the call and what they need. Lisa shares how she empathizes, connects, and directs the cold-call conversation in this episode of Sales Reinvented.

Outline of This Episode

• [1:02] What is cold-calling? Is it still relevant?
• [2:32] The art and science of cold-calling
• [5:04] How to prepare for a cold-calling session
• [7:09] Effective opening lines and techniques
• [11:31] How to keep the conversation engaging
• [15:42] Tools, technology, and metrics
• [18:51] Lisa's top cold-calling dos and don'ts
• [22:01] Empathize, connect, and direct

Resources & People Mentioned

• Gong

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