Sales objections, often centered around price or perceived overselling, can trip up even the most seasoned sales professionals. Kendra Lee emphasizes the importance of listening without rushing to respond, allowing salespeople to truly understand whether they’re addressing a real concern or simply a misunderstanding. 

In this episode, she explains how to use thoughtful questions to uncover the prospect’s true motivations without setting “traps.” Building trust is key, as is showing prospects that their best interests are at the heart of the conversation. Tune in to learn Kendra’s top strategies for confidently addressing objections with empathy and skill.

• [0:45] The most common objections salespeople face
• [1:50] The biggest mistake salespeople make
• [3:29] Kendra’s strategy for responding to objections 
• [5:05] The role of empathy in handling objections 
• [6:58] How to handle objections with confidence
• [9:02] Kendra’s top 3 objection handling dos and don’ts
• [10:29] Overcoming a price and scope objection

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What % of the time are you facing your top three objections? If it’s 75% of the time, it’s time to do something about it. You want to reduce the percentage of the time you’re receiving that objection. You can only do that by learning the most common objections you face. Caryn has the solution. Learn how to leverage her 3P process in this episode of Sales Reinvented. 

• [0:58] Common types of objections salespeople face
• [2:48] The biggest mistake salespeople make
• [4:11] How Caryn responds to objections
• [6:01] The role of empathy in objection-handling
• [7:00] How to handle objections with confidence
• [9:45] Caryn’s top objection-handling dos and don’ts
• [11:43] Flipping the switch with a hesitant prospect

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In this episode of Sales Reinvented, Tim Wackel shares his tried-and-true strategies for navigating objections with confidence. He walks us through common mistakes salespeople make, emphasizing the importance of understanding where objections come from and responding thoughtfully rather than defensively. 

Tim breaks down his three-step approach—Understand, Play Back, and Connect—highlighting how to align with the prospect by showing empathy, gaining clarity, and building trust. Listen in to learn how to turn objections into opportunities for connection and build stronger customer relationships in the process.

• [0:46] Common types of objections salespeople face
• [1:38] The biggest mistakes salespeople make with objections
• [3:00] How Tim responds to objections 
• [4:10] The role of empathy in objection-handling 
• [5:53] How to handle objections with confidence 
• [7:12] Tim’s top objection-handling dos and don’ts
• [8:54] Don’t get ahead of yourself
• [10:22] Handling a well-founded sales objection

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In this episode of Sales Reinvented, Melissa Madian dives into the psychology behind objections in sales conversations—specifically how most objections aren’t really about the surface-level concerns expressed by buyers. Instead, they stem from a fear of change and disruption to the status quo. Statements like:

• “That feels expensive...”
• “That seems hard...”
• “I don’t have time to do that...”

…aren’t about price, complexity, or time. These objections reflect a deeper emotional resistance. So how can sales professionals address these concerns effectively? Melissa shares actionable strategies to help you navigate these hidden fears with empathy and confidence.

• [1:07] The common type of objections salespeople face
• [2:30] The biggest mistake salespeople make with objections
• [4:50] How Melissa responds to objections 
• [7:06] The role of empathy in objection handling 
• [8:50] How to handle objections with confidence
• [12:00] Melissa’s top objection-handling dos and don’ts

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Handling sales objections is a delicate art—one that requires empathy, persistence, and creative problem-solving. Melinda Emerson, a seasoned sales expert, shares her strategies for overcoming objections, shifting conversations from price to value, and building trust with clients. 

Her insights offer valuable lessons for sales professionals navigating challenging negotiations, especially with small business owners. In this episode, she explores practical ways to handle objections with empathy and confidence, whether the pushback is about price, decision-making authority, or timing.

• [1:19] Common types of sales objections
• [2:33] The biggest mistake salespeople make
• [6:10] How Melinda responds to objections
• [8:52] The role of empathy in handling objections
• [12:08] How to handle objections with confidence 
• [13:39] Melinda’s top 3 objection-handling dos and don’ts
• [15:50] Melinda’s six-year sale

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When a prospect voices an objection, it’s easy to assume the issue lies on the surface—whether it’s price, timing, trust, or product fit. But according to Nick Kane, these aren’t always the real obstacles. 

Often, the true cause remains hidden beneath what’s initially said. In this episode of Sales Reinvented, Nick emphasizes how understanding the root cause of an objection can turn pushback into a meaningful opportunity for growth.

• [0:59] The most common types of objections 
• [2:13] The biggest mistake salespeople make
• [3:44] How Nick responds to objections
• [5:10] The role of empathy in handling questions
• [6:17] How to handle objections confidently 
• [8:18] Nick’s top 3 dos and don’ts
• [11:27] Overcoming the “timing” objection

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Objections are an inevitable—and valuable—part of the sales process. Amy Franko explains why it's essential to welcome objections from prospects. Often, objections reflect concerns around value, trust, or priorities. Identifying which category the objection falls into can guide how you respond. In episode #430, Amy offers actionable strategies to help you handle objections with confidence.

• [0:58] Common objections salespeople face
• [3:10] The biggest mistake(s) salespeople make
• [4:31] How to respond to objections
• [7:05] The role of empathy in handling objections
• [9:06] How to handle objections with confidence
• [11:32] Amy’s dos and don’ts for handling objections 
• [15:01] Turning a challenging objection into a sale 

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Salespeople tend to assume that any question a customer asks has the potential to be an objection. But it may simply be a request for clarification or a concern. That being said, Bob Apollo believes that there are four significant categories of objections.

1. The customer doesn’t need what you’re trying to promote 
2. They might need what you’re trying to promote but there’s no urgency to move quickly
3. They’d like to move forward but they can’t afford the cost
4. They haven’t built a relationship of trust with you and aren’t sure they’ll get the outcome they’re looking for

Some level of questions and concerns are natural. If they don’t challenge you, you have to wonder how seriously they’re evaluating it. When objections do arise, how do you handle them? Bob shares his strategy in this episode of Sales Reinvented. 

• [0:46] The most common types of objections
• [2:36] The biggest mistakes people make with objection handling
• [3:36] Bob’s strategy for responding to objections
• [5:15] The role of empathy in handling objections
• [7:06] How to handle objections with confidence
• [10:22] Bob’s top 3 objection handling dos and don’ts
• [12:21] Turning a challenging objection into a successful sale

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In this episode of Sales Reinvented, Brian Ahearn breaks down how to effectively handle objections, with price being the most common. He explains that salespeople must guide comparisons to demonstrate value, making price less of a hurdle. 

Preparation is key—knowing objections in advance and addressing them early builds trust and credibility. Brian shares his “Feel, Felt, Found” technique to handle objections empathetically, using social proof and cognitive triggers to ease resistance. Finally, he recommends a “speed dating” style of role-playing objections to build confidence and sharpen skills through repetition.

• [0:46] The most common types of objections
• [2:35] The biggest mistake (and how to avoid it)
• [4:10] How Brian responds to objections
• [5:43] The role of empathy in objection-handling 
• [8:54] How to handle objections with confidence
• [11:54] Top 3 objection-handling dos and don’ts
• [13:05] Turning an objection into a successful sale

• Brian’s TEDx talk about his wife

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We’ve all heard the usual objections—“The price is too high” or “You’re not a good fit for us.” But what about the objections no one talks about? Many deals fall through because prospects perceive real or imagined risk. Others are paralyzed by decision fatigue, overwhelmed by the options in front of them. 

In this episode of Sales Reinvented, you’ll learn how to uncover these hidden barriers, shift objections into conversations, and build trust that leads to yes. Dive into the key insights below, then listen to the full episode to sharpen your sales game!

• [1:12] The most common types of objections
• [3:05] How to overcome prospect overwhelm
• [4:22] The biggest mistakes people make
• [7:45] How Lisa responds to objections
• [9:04] The role of empathy in objection-handling 
• [11:09] How to handle objections with confidence
• [14:10] Top 3 objection-handling dos and don’ts
• [17:00] Turning an objection into a successful sale

• B2B Sales Strategy: Avoid Prospect Stalls and Stops

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