By Paul Watts
4.6
1313 ratings
The podcast currently has 429 episodes available.
There’s still nothing like picking up the phone and having a person-to-person conversation. But the key to a great conversation is being positive, passionate, and prepared. You have to gather data-driven insights and use them to refine your approach.
You have to believe in and be passionate about your product or solution. You must be positive. Stuart shares how to combine the three keys to book more meetings in this episode of Sales Reinvented.
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Cold-calling is valuable because it’s the fastest and most efficient way to connect with a prospective client—and it’s becoming one of the least common prospecting channels. Too many people are intimidated by phone calls and avoid it entirely. If you’re one of the few salespeople still willing to pick up the phone, you have an advantage. Learn how to leverage that advantage in this episode of Sales Reinvented.
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Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant.
But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented.
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Cold-calling success hinges on your ability to listen and ask great questions. The more good questions you ask, the more likely you are to get your prospect to say “yes” to a meeting. It can be too easy to interrupt and be combative when you know they don’t understand what you’re saying. Ashleigh’s process will help you move beyond baseless objections to that elusive “yes.” She details her strategy in this episode of Sales Reinvented.
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Cold-calling isn’t easy. You face constant rejection. But it’s all part of the process. The only thing you can control is doing your research so you know your prospects. You consistently make the calls and speak to the prospect’s pain points.
What happens after your call is out of your control. Once you accept and embrace this fact, the pressure subsides. So how do you measure the process? Scott Cowley shares his strategy in this episode of Sales Reinvented.
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Tyler Hickey is a science guy. He tried to make cold-calling a science. Eventually, he realized there’s an art to it as well—and you have to master both. If you start by mastering your scripts, learning frameworks, and digging deeper into objections, you’ll be well on your way. Tyler shares his trade secrets in this episode of @SalesReinvented.
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According to Rex Biberston, as long as people still pick up their phones, there will be value in cold-calling. Obviously, it’s truer for someone where using the phone is a normal part of their workday. If they’re talking to customers daily, they’re likely still answering unanticipated phone calls.
That being said, there is a procedure and methodology to cold-calling that can make you more effective. The reality is that most of it can be learned and improved upon. Rex shares some of his expert tips in this episode of Sales Reinvented.
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Dillon emphasizes that you have to be articulate and understand that everyone you talk to is different. You have to learn the art of people. You’re a random person—it should be expected that you’ll get hung up on. To avoid the probability of that, you have to understand their business, ask the right questions, and say the right things.
You need to learn more about the prospects than ever before. Knowing their title isn’t enough. You need to be able to offer them something of value. It all starts and ends with research. Learn Dillon’s research-backed cold-calling process in episode #415 of Sales Reinvented.
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Cold-calling currently remains the only personal approach to interacting with a prospect that can’t be replicated by AI. That’s why the conversation you have is incredibly important. Valentyn Kokoshko believes that if you follow some simple rules on your calls. Valentyn lays out his efficient and effective process in this episode of Sales Reinvented.
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Joe Pici is direct. He believes you need to have great skills and an overall strategy with everything you’re doing related to cold-calling. In fact, Joe won’t put anyone on a phone until they’ve had 4–7 hours of in-depth strategy, skills, and scripting training.
His three-day sales bootcamp is ranked #1 in the world. The first day, they only focus on communication styles (and how to adapt). On day two, they focus on value proposition, target market, and scripting. On day three, they make two hours of cold calls.
They average a 77% conversion to appointments. They get 50–60 return phone calls the same day. So what does Joe do differently? Learn more in this episode of Sales Reinvented.
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Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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