In this episode, David Jenyns sits down with Sawyer Paul, founder of Launch Pal and the Concrete agency, to unpack his five-layer framework for cold outbound that consistently delivers 10·15% reply rates (well above the 1·3% industry average). If you·ve been avoiding outbound because you·re afraid of spam folders, this conversation will change the way you think about building scalable sales systems. Hit play and take notes.

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