Cole Gordon Podcast

Want to work 1o1 with me at our next in-person mastermind event? Click here 👇https://bit.ly/8FigureBoardroomDaniel

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Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioDaniel

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Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

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…and more.

00:00 $150M in Sales Lessons
00:27 What Most People Get Wrong
01:28 Why Closers Win More
04:47 Reframing the Real Problem
06:37 The Pre-Pitch Framework
10:18 Selling the Plan First
13:38 Overcoming Fear Objections
18:11 The Most Common Sales Objections
21:07 Handling Price Like a Pro
30:01 Why Buyers Need a Deal
38:44 Best Books for Sales Growth
41:14 Habits of Elite Salespeople
46:26 Sales as a Service
48:46 Final Sales Leadership Lessons

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇https://bit.ly/8FigureBoardroomPace

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioPace

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

00:00 $150M in Sales Lessons
00:27 What Most People Get Wrong
01:28 Why Closers Win More
04:47 Reframing the Real Problem
06:37 The Pre-Pitch Framework
10:18 Selling the Plan First
13:38 Overcoming Fear Objections
18:11 The Most Common Sales Objections
21:07 Handling Price Like a Pro
30:01 Why Buyers Need a Deal
38:44 Best Books for Sales Growth
41:14 Habits of Elite Salespeople
46:26 Sales as a Service
48:46 Final Sales Leadership Lessons

https://bit.ly/8FigureBoardroomContent

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioContent

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

00:00 $225K Personal Brand Bet
02:45 Behind Hormozi’s Media Machine
10:52 Why My First Strategy Failed
18:32 The YouTube Guru Trap
29:48 The Podcast Breakthrough
37:18 Building a Multi-Platform Engine
46:25 Packaging vs Valuable Content
54:15 Lessons From Top Performers
1:03:28 Why Views Don’t Equal Money
1:09:54 Future Plans & Monetization
1:17:35 The Road to $250M

Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉https://bit.ly/8FigureBoardroomNick

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioNick

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

00:00 $5M Spent on Courses
00:19 Honorable Mentions & Early Lessons
02:33 Copywriting Masters That Built Empires
09:46 Alex Hormozi’s Free Marketing Course
10:31 The Course That Changed Cole’s Life
18:19 Consulting Accelerator 2.0 Breakdown
22:43 Alex Becker’s Mastermind & The $100M Funnel
26:06 Why STA Made the Top 5
28:02 Traffic & Funnels & Sales Mastery
35:45 Sonora Guitar Accelerator & The Future of Learning
40:33 Alex Hormozi Mentorship & Scaling Lessons
49:29 The Agora Black Book Secrets
56:30 The #1 Most Impactful Investment

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

0:00 Jeremy Miner shares sales advice
2:01 Sales is psychology: beliefs, behaviors & identity
4:56 Tonality: how to challenge without sounding judgmental
7:17 Getting the prospect to take off the mask
13:33 Using identity to drive the sale
22:41 Selling to big egos & creating the gap
32:52 Frameworks over scripts: selling in flow state
35:35 How to actually master tonality
40:01 Body language & getting the camera on
43:33 Objection: "I want to think about it"
52:29 Objection: "I need to talk to my spouse"
57:07 Objection: "I want to check one other company"
1:04:48 Why people stall (survival vs. thriving)
1:06:28 Scaling a business to nine figures

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

00:00 How They Built an 8-Figure Agency
00:50 The Origin Story
01:44 The One Change That Doubled Results
05:58 Stacking Authority to Own a Niche
07:48 What They Actually Do for Clients
12:23 Zero to $100K: Working 5 Jobs
17:55 Scaling to $500K a Month
25:47 Staying Lean at 10% Marketing Cost
29:09 Why Home Service Beats Coaches
35:56 Hitting 8 Figures
41:30 The 3M Framework for Better Ads
53:51 Building a Funnel That Converts
1:02:23 Does AI Video Actually Work?
1:12:11 Working Together as a Married Couple

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

0:00 $150M CEO Gives Business Advice
1:19 $0 to $1M
3:14 How to Attain High-Income Skills
5:45 $1M to $10M
10:18 Bureaucracy vs. Structure
11:21 The Title vs. Comp Trap with Early Employees
14:22 Why IQ Is the #1 Predictor of Workplace Success
17:10 Using Memos to Reveal How People Think
18:59 How to Test for IQ in Interviews
22:48 Hiring for Skill vs. Stability
27:41 Trait Conscientiousness and Culture Fit
29:36 The Best Interview Questions to Ask
33:55 $10M to $30M: Data Integrity & Task Management
40:08 How to Hit Deeper Penetration with Your Customers
42:17 Hiring C-Level Executives (CFO, CMO, Sales Directors)
46:34 When to Use a Recruiting Firm
48:55 $30M to $100M: It's a Toolkit Problem
50:22 Lessons from Working with Pace Morby
53:21 Cole's Story: From 3 Companies to Focusing on One
1:00:43 One Company vs. Portfolio Model
1:04:38 When to Sell vs. Hold and Start Something New
1:07:54 What Makes a Nuclear Offer (The Wolf Trap Analogy)
1:13:17 Working with Subject Matter Experts vs. Brand Visionaries
1:16:01 How Cole Invests His Money
1:20:38 Emerging Markets and Macro Investing
1:22:26 AI in Business: Molly, QC, and Qualitative Lead Scoring

After $150M From Ads, We Rank The Best Marketing Funnels in 2026

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio