Cole Gordon Podcast

Cole Gordon Podcast

By Cole GordonBusinessEntrepreneurship
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Cole Gordon Podcast episodes

  • Dean Graziosi: Everything He’s Learned After $2 Billion In Revenue

    Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-now
    Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

    Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

    (0:00) The Power of AI
    (0:27) The Difference Between a Campaign and a Company
    (5:56) Scaling from Sales-Driven to Leadership-Driven
    (13:47) Pivoting Messaging During Economic Shifts
    (20:16) How to Reinvent Yourself or Business
    (26:38) Lessons Learned Working w/ Tony Robbins
    (33:16) Building a Powerful Network
    (36:44) The 6-Step Framework for Life-Long Costumers
    (42:30) Implementing AI Within Your Team
    (45:46) Dean’s AI Advantage Summit

    48 min
  • How We Went From $0 to 8-Figures in 8 Months With Bryan Ostermiller

    Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

    Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

    0:00 Scaling 8-figure sales teams
    0:42 How we launched an 8-figure business in 8 months
    2:11 Selling in 2021 vs. 2024
    6:38 Scaling quickly vs. slowly and team debt
    8:07 Building a leadership culture and team loyalty
    11:58 Coaching to alleviate performance blind spots
    22:51 Defining transactional vs. relational sales
    25:09 Ramp process and assessing feedback loops
    47:23 Addressing prospects' past trauma and hesitations
    50:39 Handling the "let me talk to my spouse" objection
    56:04 Handling price and competitive objections
    1:08:07 Handling method/past failure objections
    1:11:50 Supportive vs. direct objection handling styles
    1:15:00 Turning nerves into a decision-making tool
    1:21:36 Showing genuine belief in your prospect
    1:30:57 The financial objection framework
    1:44:04 Leading with fun and culture

    1 hr 46 min
  • $250M of Sales Experience in 2 Hours With Matt Ryder

    Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

    Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

    $250M of Sales Experience (0:00)
    The Original Sales Training Process (0:24)
    Psychology of the "Bro Close" (5:55)
    Fixing Outbound Setter Openers (12:09)
    Psychological Hacks for Setters (14:21)
    Objection Handling and Removing Resistance (22:14)
    Archetypes of Rockstar Salespeople (26:06)
    Brute Force Referral Systems (31:18)
    The World of Info Industry Competition (44:51)
    Developing a Sales Team and Stacking Habits (52:32)
    Aggressive Lead Management Tactics (55:35)
    Sales and Fulfillment Creativity (58:21)
    AI in Sales Enablement and Management (1:22:32)
    Transitioning from Sales to Software (SaaS) (1:34:15)
    Scaling a Software Company Organically (1:43:38)
    Selling High-Ticket Coaching vs. Software (1:50:24)

    2 hr

About Cole Gordon Podcast

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Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.