Collaborative Customer Growth

In today's episode of Data Conversations, we welcome Anita Abogast, a seasoned executive with two decades of international expertise in banking and higher education. Anita's impressive career includes pivotal roles at the Commonwealth Bank of Australia, GE Capital, MIT Sloan School of Management and Melbourne Business School. As the current Executive Director at the Melbourne Business School Centre for Business Analytics, Anita is passionate about advancing digital and data analytics capabilities among Industry Partners. Join us as we explore education's crucial role in shaping future data leaders.

As a special offer for our listeners, sign up for the Melbourne Business Analytics Conference using this link and receive a 10% discount on the ticket price: www.eventbrite.com.au/e/868723704987/?discount=DC10 or use code “DC10” at checkout.

Join hosts Danny and Michael in this introspective episode as they delve into the evolving role of data in business and society. Reflecting on conversations with past guests, exploring cross-industry themes and offering fresh insights into our vibrant data landscape. Looking ahead, they examine how data collaboration transcends traditional boundaries to drive growth in multiple business domains. They discuss the importance of data as a strategic driver and data’s emerging identity as a first-class citizen in everyday business operations.

Join us in conversation with Dr. Kerstin Oberprieler, an award-winning designer, researcher and speaker specialising in the intersection of behaviour change and gamification. With a PhD in design thinking, complex systems and behavioural change through gamification, she has worked with government, private businesses, multinationals, non-for-profits and educational institutions across Australia, the US, South Africa, Singapore, Germany and Italy. Founder of PentaQuest, a SAAS startup focused on bringing practical gamification to the workplace, Dr. Oberprieler believes by leveraging game mechanics we can transform the way we think about engagement, innovation and drive effective change.

In this episode, we delve into the challenges of steering large-scale digital transformations while maintaining a keen focus on privacy and ecosystem health. Distinguished guest, Maddy Oldfield, is an interdisciplinary change and transformation leader, with over two decades of experience across multiple domains, including the public sector, banking and finance, telecommunications, energy, media and broader digital industries. Currently leading Privacy Chrome and web partnerships for Google in Australia and NZ, Maddy is dedicated to fostering partnerships and technological innovations that prioritise privacy and contribute to a thriving digital web. Join us as Maddy provides unique insights on shaping transformation programs and introducing privacy-enhancing technologies to support and sustain healthy digital ecosystems.

Join us as we welcome H N, a dynamic professional whose career journey has taken her from general practice to corporate law, and ultimately to senior commercial and partnerships roles, with deep domain expertise in the property data ecosystem. With her deep-rooted passion for client service, Hannah has committed her career to empowering businesses with data-driven strategies for growth. In today's discussion, she shares her insights on finding the optimal balance between mitigating risk and achieving ambitious commercial goals, all through the lens of ethical and effective Data Collaboration. Discover how Hannah's approach to customer-centric solutions is shaping the future of business growth.

We welcome Chris Blok whose expertise comes from a diverse 20-year career in digital advertising, SaaS, ecommerce and retail media. Chris leads the partnerships team at Flybuys, Australia's most popular loyalty program. Today, he shares his insights into the evolution of media consumption and the latest trends in data activation, retail media networks, and the growing importance of loyalty programs in data-rich marketing strategies. Listen in for his expert insights and forecasts on intelligent, data-driven brand innovation.

Today we're diving into the world of privacy-enhancing technologies with Adhiraj Saxena. Leading the charge at Singapore's Infocomm Media Development Authority (IDMA), he has dedicated over a decade to propelling the city state's digital economy. From his early days witnessing the birth of Singapore's digital identity to his journey into the AI world, Adhiraj’s current focus is on bridging the gap between data safety and AI innovation by working as a conduit between local regulators and large enterprise.. Adhiraj and his team are at the forefront of privacy-enhancing technologies (PETs), putting Singapore on the PETs map and paving the way to a stronger global, data-driven economy.

In this episode, we take a moment to reflect on the valuable insights shared by our guests to date. We explore various topics, such as strategies to enhance enterprise value, navigating changes in privacy regulations within the ad tech and martech sectors, and leveraging banking data to benefit clients and communities. Additionally, we delve into the implementation of data-driven approaches across different industries and examine the landscape of media and advertising data. Join us as we discuss recent industry acquisitions, market trends, and predictions for 2024, all while emphasizing the importance of collaboration and technology in managing data effectively.