Collective Clicks: Digital Marketing for Real Estate Investors

Most real estate investors think they have a lead generation problem.

According to Jarod Bowersett, they actually have a follow-up problem.

In this episode of Collective Clicks, Brandon Bateman sits down with Jarod Bowersett — a former enterprise sales executive who used to close $25M–$50M deals — to talk about one of the most overlooked profit opportunities in real estate investing:

The leads already sitting in your CRM.

Most investors stop following up far too early. But the data says something shocking:

• 27% of leads are never contacted
• Only ~10% actually have bad contact info
• 96% of those leads will sell within 18 months

Which means there are deals hiding inside almost every investor’s database.

Jared explains how AI is changing follow-up, why most sales teams fail to stay consistent, and how investors are increasing profits 25–40% without spending another dollar on marketing.

If you generate leads but feel like you’re constantly on the revenue rollercoaster, this episode will change how you think about your CRM forever.

00:00 – Introduction
01:12 – Jared’s background closing $25M–$50M enterprise deals
03:45 – Why real estate investors live on a revenue rollercoaster
06:15 – The biggest sales problem investors don’t realize they have
08:40 – How MLS offers led to building an AI company
11:20 – The massive inefficiency inside most investor sales pipelines
14:10 – Why investors stop following up too early
17:05 – The shocking stat about “dead” leads
19:30 – Why most teams never contact 27% of their leads
21:15 – The follow-up math investors ignore
24:10 – The 1.3-day median conversion window for PPC leads
27:05 – Why half of deals come from older leads
30:20 – How AI helps teams follow up consistently
33:10 – The crazy story of a deal closed after 200 calls
36:40 – When humans should handle leads vs AI
40:10 – The future of AI in real estate sales

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Most real estate investors think they’re “doing PPC.”
Very few are actually using it to its full potential.

In this episode of the Collective Clicks Podcast, Brandon Bateman sits down with Glen Petersen, a digital marketing veteran who has managed over $280 million in Google ad spend, to break down what separates average campaigns from elite, enterprise-level performance.

They dive deep into:

• Why most Google Ads campaigns stall out
• The real power behind AI-driven bidding
• What “offline conversion tracking” actually means (and why almost no one does it right)
• How shared data accelerates performance
• Why small budgets struggle — and how to overcome it
• The difference between tracking metrics… and feeding the algorithm

If you’re spending money on Google Ads (or thinking about it), this episode will fundamentally change how you view data, lead quality, and optimization.

00:00 – Intro
02:00 – Glen’s $280M Google Ads Experience
05:45 – Why Enterprise Agencies Get Better Results
09:30 – The Two Types of Agencies (And Why Most Struggle)
13:10 – How to Turn an Average PPC Campaign Into an Exceptional One
16:00 – The Role of AI in Google Ads (It’s Not New)
19:45 – Why Data Is the Fuel for Google’s Algorithm
23:30 – The Difference Between Leads vs. Quality Leads
27:15 – What Is Offline Conversion Tracking (Really)?
32:10 – Why Most Investors Think They’re Doing It (But Aren’t)
36:40 – Shared Data & Faster Learning Phases
41:15 – Parameter Tuning vs. Algorithmic Optimization
47:20 – Why Search Terms Matter More Than Keywords
52:30 – The Danger of Optimizing Too Deep in the Funnel
57:00 – Performance Max, Broad Match & AI-Heavy Campaigns
1:01:30 – How to Check If You’re Actually Feeding Google Good Data
1:05:00 – When NOT to Optimize for Revenue
1:08:30 – Final Takeaways for Investors Running PPC

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, real estate investor, COO-turned-CEO, and Left Main REI founder Stephanie Betters breaks down the REI marketing metrics, lead conversion strategies, and operational systems that drive real wholesale real estate profits.

Stop throwing money at lead generation when your funnel is broken. Stephanie shares how Better Path Homes went from spending $100K/month on marketing — and wasting most of it — to dialing in conversion rates, cutting waste, and scaling sustainably to 200+ transactions a year in Charlotte, NC.

Whether you're a wholesaler, flipper, or real estate entrepreneur trying to build a system that doesn't depend on you, this episode is packed with practical, data-driven insights you can apply today. 🎯

If you're serious about growing a profitable REI business with the right CRM, the right metrics, and the right team — this one's for you.

📖 What You Will Learn
💡 Why your ROAS number is meaningless if your funnel is broken — and what to track instead

📊 The exact lead conversion metrics that transformed Better Path Homes' profitability — and how to apply them to your business

🔧 How to build operational systems that let your business run without you — even with a team of just 12 people

👥 The leadership mistake most growing REI businesses make when hiring — and how to avoid burning cash in the "messy middle"

📈 Why steadily growing 30% a year beats chasing 200% growth — and how to build a business with real cash reserves

🛠 How Left Main REI was built to solve real problems that Salesforce-powered CRMs can solve for investors today

🕣 Timestamps
0:00 – Meet Stephanie Betters: From Heart Surgery to REI 
4:12 – Building Better Path Homes & Launching Left Main REI 
10:45 – What Medicine Taught Her About Business Leadership 
17:30 – The Biggest Skills She Had to Learn as an Entrepreneur 
24:15 – Surrounding Yourself With the Right People at the Right Time 
31:40 – Why the "Messy Middle" of Scaling Will Break You 
38:55 – How to Grow Steadily Without Running Out of Cash 
45:20 – Where REI Marketing Is Heading (AI, GEO & What Actually Works) 52:10 – The Marketing Metrics That Changed Everything 
58:30 – Why More Leads Was Never the Answer 
1:03:45 – Left Main REI: What It Is and How to Connect With Stephanie

#RealEstateInvesting #WholesaleRealEstate #REIMarketing #LeadGeneration #RealEstateEntrepreneur #CRM #LeftMainREI #FlippingHouses #RealEstatePodcast #MarketingMetrics #RealEstateLeads #CollectiveClicksPodcast #LeadConversion #RealEstateSystems #REIBusiness #BetterPathHomes #SalesforceREI #RealEstateOperations #HouseFlipping #RealEstateInvestor

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode with Joe Homebuyer Franchising founder Mark Stubler, discover how real estate investors break through growth ceilings and scale beyond personal production. Learn proven strategies for wholesale business expansion, franchise growth, and building teams that deliver results without burning out.


🎯 What You'll Learn:
Mark reveals the exact moment he realized his sales skills were holding his business back – and what he did about it 📈
The "design vs default" framework that separates growing investors from stagnant ones
Why being "too nice" as a leader was costing him millions in missed opportunities
How to navigate business divorces and partnership changes without destroying relationships
The real reason your REI team lacks accountability (it's not what you think)
Creating a culture where A-players feel both challenged AND supported
The one question that forced Mark to make the hardest decision of his career
Why your business can only grow as far as you've developed as a leader

⏱️ Time Stamps:
0:00 - How Mark and Brandon Met in a Dungeon Office
4:09 - From Vinyl Fence Salesman to 50-Franchise Real Estate Investor
9:30 - The Gift of Being Forced Into Entrepreneurship
11:22 - When Sales Skills Stop Working: The Leadership Transition
17:30 - The Hardest Business Decision Mark Ever Made
20:24 - Business Divorces: Maintaining Relationships Through Tough Changes
24:19 - Design vs Default: Stop Living on Autopilot
27:11 - The Seven Habits Framework for Real Estate Leadership
30:25 - Are You the Constraint in Your Own Business?
33:38 - The Accountability Problem Costing You Deals
35:11 - How Bad Culture Cost Brandon Everything
38:05 - The Two Words That Transform Team Performance
41:13 - A-Players Want to Be Challenged (Here's How)
42:53 - Leadership Lessons from an Unexpected Source

#RealEstateInvesting #WholesaleRealEstate #RealEstateInvestor #REIMarketing #InvestorMindset #RealEstateFranchise #WholesalingHouses #LeadershipDevelopment #BusinessGrowth #RealEstateEntrepreneur #ScalingRealEstate #RealEstateBusiness #InvestmentProperty #RealEstateLeadership #EntrepreneurMindset

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, real estate investor Steve Richards reveals why curiosity beats goals when scaling your business. After completing thousands of real estate transactions and building multiple 7-figure companies, Steve shares the exact metrics framework that transforms struggling operators into profitable business owners. 🎯

Brandon and Steve dive deep into the hidden trap of rigid goal-setting that keeps investors stuck working IN their business instead of ON it. You'll discover the five-step KPI system that lets you make proactive decisions instead of reactive ones, plus the vertical alignment strategy that prevents burnout while accelerating growth.

Steve pulls back the curtain on his biggest mistakes during 10 years of running his real estate business wrong—and the mindset shifts that finally set him free. This conversation challenges everything you think you know about business growth and offers a revolutionary approach to building wealth without sacrificing your life. 💡

📖 What You'll Learn

• Why curiosity and open-mindedness collapse timelines faster than rigid goal-setting
• The 5-step framework for turning your business into a solvable math equation
• How to build "vertical alignment" alongside horizontal growth for sustainable success
• The trigger-emotion-curiosity system for making better business decisions
• Why most entrepreneurs confuse metrics with KPIs (and how to fix it)
• Steve's exact process for getting unstuck from day-to-day operations
• The bowling lane strategy for keeping your business on track without micromanaging
• How pattern recognition in numbers applies to everything from business to relationships

🕐 Time Stamps

00:02 - Introduction and Steve's Background 
02:46 - From Corporate America to Real Estate 
04:52 - The Traction Book Revelation 
07:46 - Building Team Architects 
10:08 - Steve's Mission Today 
12:08 - What Would You Change Looking Back? 
16:28 - Curiosity Over Insistence 
19:48 - Collapsing Time Through Clarity 
22:40 - Intentions vs Goals in Business 
27:03 - Vertical Alignment Strategy 
32:40 - Leadership and Rowing Together 
34:46 - The Bowling Lane Guardrails 
35:28 - The Number One Hard Skill 
39:40 - KPIs as a Love Language 
42:09 - The Five-Step KPI Framework 
45:11 - How to Connect with Steve

#RealEstateInvesting #REI #BusinessGrowth #KPIs #Entrepreneurship #RealEstateMetrics #InvestorMindset #ScalingBusiness #PassiveIncome #RealEstateBusiness #PropertyInvesting #WholesaleRealEstate #FixAndFlip #RentalProperties #InvestorSuccess

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, learn why bad bookkeeping kills real estate deals and how proper financial systems helped one investor scale to $120 million in six years 📊

Casey Quinn went from getting fired as a CFO to building a $120M real estate portfolio and multiple seven-figure businesses. As both a CPA and active real estate investor, Casey reveals the financial mistakes that keep investors stuck in hustler mode and the exact systems that separate million-dollar portfolios from million-dollar headaches.

Most real estate investors focus on lead generation and closings while ignoring the numbers that actually drive profitability. Casey breaks down why your financial clarity matters more than your next deal, how to delegate without losing control, and the five pillars that transform chaos into a scalable business.

If you're tired of scrambling at tax season, can't figure out when to hire your next team member, or don't actually know if your deals are profitable—this episode will change how you run your business.

📖 What You'll Learn

✅ Why most real estate investors have wrong financials (and how to fix them)
 ✅ The difference between hustler mentality and CEO thinking
 ✅ How to delegate effectively without everything falling apart
 ✅ The 5 pillars of a strong back office that scales
 ✅ Why lifetime value matters more than retention rates
 ✅ How to use KPI dashboards to make better investment decisions
 ✅ When to hire people (and how to know you can afford them)
 ✅ The recruiting mistake that costs investors thousands per hire

🕐 Time Stamps

00:01 - Introduction and Background
 01:01 - From Fired CFO to Real Estate Entrepreneur
 04:10 - Building a $120M Portfolio in Six Years
 06:01 - Two Types of Entrepreneurs
 06:43 - Skills That Make Better Real Estate Investors
 11:06 - The Delegation Journey
 17:01 - People Are Your Most Important Asset
 19:24 - The Recruiting Problem Most Investors Face
 24:11 - Why In-House Recruiters Change Everything
 29:15 - Financial Clarity and Quadrant Two Activities
 33:20 - The Five Pillars of Strong Back Office Systems
 41:11 - Getting Started with Financial Systems
 44:36 - Lifetime Value vs Retention Metrics
 52:08 - How to Work with Accruity

Connect with Casey Quinn:
 🌐 Website: Accruity.com
 📱 Instagram: @caseyryanquinn
 📘 Facebook: Casey Quinn

#RealEstateInvesting #RealEstateAccounting #RealEstateCPA #InvestorFinancials #RealEstateBookkeeping #ScalingRealEstate #RealEstatePortfolio #InvestorMindset #RealEstateMetrics #PropertyInvesting #RealEstateKPIs #WholesaleRealEstate #BRRRStrategy #RealEstateDelegation #InvestorSystems #RealEstateBusiness #PropertyManagement #RealEstateWealth #FinancialClarity #RealEstateEntrepreneur

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors SEO strategy reveals tracking mistakes destroying Google rankings. Learn NAP consistency secrets, PPC landing pages, call tracking methods that protect organic traffic.

In this episode of Collective Clicks, host Brandon Bateman sits down with Zach Blackburn, Director of SEO at Bateman Collective, to expose the tracking mistakes that are sabotaging your search rankings. If you've been working with an SEO company for years without results, this conversation reveals why—and exactly how to fix it. 🎯

Zach breaks down the myth that sending PPC traffic to your main website boosts SEO (Google confirms there's zero correlation), and shares the precise 7-step process that allows you to track every lead source without destroying your NAP consistency or tanking your Google Business Profile rankings.

You'll discover why dedicated landing pages outperform homepage traffic for paid campaigns, how dynamic phone number tracking works with call tracking software, and the exact setup that lets you know whether leads came from SEO, PPC, your Google Business Profile, or other channels—all while maintaining perfect citation consistency across 80+ directories. 💡

📖 WHAT YOU WILL LEARN

• Why sending PPC traffic to your homepage actually hurts conversions
• The truth about whether paid ads boost your SEO rankings (Google's official stance)
• How NAP consistency affects your Google Business Profile authority
• The 7-step process for tracking leads without SEO penalties
• Dynamic phone number strategies that protect your rankings
• How to use Call Tracking Metrics for keyword-level attribution
• The right way to set up your Google Business Profile phone numbers
• Why different marketing channels need separate landing pages
• How to track 90%+ of your traffic sources accurately

🕒 TIME STAMPS
00:01 – The SEO Tracking Dilemma
01:45 – Does PPC Traffic Boost SEO Rankings?
04:06 – Why Dedicated Landing Pages Outperform Homepages
06:56 – Branded Search as a Ranking Signal
11:24 – Why Real Estate Investors Have Too Many DBAs
12:20 – The Tracking Extremes That Hurt Results
17:35 – NAP Consistency Explained
19:17 – Step 1: Create Separate Non-Indexed Landing Pages
22:34 – Step 2: Use Call Tracking Metrics for Granular Data
26:44 – Understanding Dynamic Phone Number Technology
29:04 – Step 3: Establish Your Main Business Phone Number
30:16 – Step 4: Masking Numbers Without Hurting SEO
31:49 – Step 5: Google Business Profile Tracking
34:31 – Step 6: Google Business Profile Primary Number Strategy
35:02 – Step 7: Maintaining Consistency Across All Citations
38:31 – The Pipeline Approach to Long-Term SEO Success
39:33 – Where to Learn More About SEO Strategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon Bateman sits down with wholesaling expert Tony Mont to break down why most real estate investors are wasting money on marketing and killing their own leads. If you're struggling with conversion rates, deal flow, or building a team that actually closes, this conversation reveals the exact systems Tony used to generate $9 million in assignment fees and why he went all-in on cold calling when everyone else quit.

Tony doesn't hold back on the mistakes he made building his first team in 2024, how he sold his North Carolina wholesale company, and the real reason most investors think they have a disposition problem when they actually have a sales process problem. You'll discover why spending an hour on the phone with sellers is the competitive advantage nobody wants to execute, and how proper underwriting based on actual buyer data can transform your business overnight. 

📖 What You'll Learn

✅ Why Tony's team converts cold call leads at 12.9:1 when the industry average is 50:1 
✅ The exact sales process that keeps sellers on the phone for over an hour 
✅ How to calculate true marketing ROI across different channels and markets 
✅ Why starting with cold calling creates better closers than PPC leads 
✅ The #1 reason investors disqualify profitable deals (and how to stop) 
✅ Tony's data-driven underwriting method that eliminates guesswork 
✅ How to diagnose if your problem is marketing, sales, or disposition 
✅ Why 3% of marketing budgets go to cold calling (and why that's wrong) 
✅ How to pull buyer data that actually moves deals in 48 hours 
✅ The mindset shift from chasing numbers to coaching team members 
✅ Real conversion rate benchmarks for PPC, direct mail, and cold calling 
✅ Building systems that produce 10X ROI on marketing spend 
✅ Why most wholesalers will never successfully sell their business

🕐 Time Stamps

0:00 — Welcome and Tony’s Background
4:41 — Why Hard Times Make Better Entrepreneurs
7:15 — When Money Stops Being the Motivation
11:10 — The Hope Trap: Chasing Goals vs Finding Fulfillment
19:54 — Selling the North Carolina $9M Wholesale Company
22:45 — Why Most Wholesale Businesses Never Sell
25:46 — Starting Over: From $3M to Zero
28:09 — The Big Hiring Mistake (6 People Too Fast)
30:07 — Why Tony Went All-In on Cold Calling
33:09 — Only 3% of Marketing Budgets Go to Cold Calling
36:45 — The Truth About 50 Leads Per Contract
39:49 — Why Sales Process Matters More Than Lead Source
45:11 — Common Marketing Budget Mistakes Investors Make
46:57 — The Underwriting Formula That’s Completely Wrong
49:11 — Tony’s Disposition Process: 180 Dials Per Day

#WholesaleRealEstate #RealEstateInvesting #ColdCalling #TonyMont #WholesalingHouses #RealEstateMarketing #REIMarketing #DispositionStrategy #RealEstateSales #InvestorMindset #RealEstateEntrepreneur #RealEstateTeam 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon Bateman sits down with Devin Robinson to break down exactly how he raised over $2 million in capital after losing everything when hedge funds dried up overnight. Devin shares his complete system for raising capital through social media, converting low-equity deals into profitable wrapped notes, and building a real estate fund during one of the hardest markets in 30 years.

Whether you're wholesaling, flipping, or looking to scale with private money, this conversation delivers actionable strategies you can implement immediately. Devin reveals how he went from having just 2 private lenders to managing 40+ fund investors, all while transitioning from traditional wholesaling to becoming the bank on sub-2 seller finance deals.

Plus, Devin breaks down the psychology of high-net-worth investors, why they care more about impact than returns, and how he positions his fund to attract capital from people who've never invested in real estate before.

📖 What You'll Learn

✅ How Devin raised $2-3 million in his first 6 months of active capital raising

 ✅ The exact social media strategy for attracting investors without being pushy

 ✅ Why low-equity sub-2 deals work when you wrap them on seller finance notes

 ✅ How to convert listed properties into profitable wrapped notes at 8-9% interest

 ✅ The foreclosure system that dominated the NC/SC market after 2021

 ✅ How to position yourself as the bank instead of the landlord

 ✅ How to use old 401(k) money for real estate investments

 ✅ Why impact-driven messaging attracts more capital than pure financial returns

 ✅ How to qualify investor leads using Instagram polls and engagement

 ✅ How to close deals in 1-3 days when you control the capital

🕐 Time Stamps

0:00 - Devin's Origin Story: From LA Hood to Charlotte Real Estate

 3:27 - Getting Started: Discovering Wholesaling on TikTok

 5:58 - The Hedge Fund Crash: 70 Deals to 4 in 90 Days

 13:06 - Sub-2 Strategy Explained: Being the Bank vs Being the Landlord

 17:09 - Why Sub-2 Isn't an Amateur Move (When Done Right)

 18:57 - Raising Capital: From 2 Lenders to 40 Fund Investors

 23:25 - The Golden Rule: Controlling the Money Controls Everything

 31:46 - Social Media Strategy: Sharing Journey and Impact

 36:10 - Getting Into Bigger Rooms Raises Your Ceiling

 39:40 - The Exponential Game of Capital Raising

 42:43 - What to Do Right Now to Start Raising Capital

 46:17 - Wrapping Up: Resources and Next Steps

#RealEstateInvesting #CapitalRaising #Wholesaling #SubjectTo #SellerFinance #RealEstateFund #Foreclosures #PrivateMoney #RealEstateMarketing #InvestorMindset #CreativeFinancing #RealEstateEducation 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.