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In this episode, discover how veteran investor Jason Pritchard generates 9 deals monthly with a $55,000 marketing budget while maintaining $28,000 profit margins per deal. Learn direct mail strategies, team-building systems, and scaling methods that work in challenging real estate markets.
Jason shares his 12-year journey from corporate burnout to building two successful companies: Pinnacle Home Buyers and Pinnacle Land Company. Get insights on wholesale strategies, fix and flip operations, and land development deals in California's Central Valley market
This conversation covers real estate marketing channels, including direct mail campaigns, PPC advertising, SEO optimization, and cold calling techniques. Jason breaks down his exact monthly spend allocation and explains why direct mail remains his highest ROI channel despite market shifts.
Jason reveals the mindset shifts required for scaling: emotional detachment from money, strategic hiring decisions, and balancing company growth with employee satisfaction. Perfect for wholesalers, fix and flippers, and investors ready to scale beyond solopreneur status.
What You'll Learn
✅ Direct mail strategies generating 9 deals monthly in competitive markets
✅ Marketing budget allocation across channels ($55K breakdown)
✅ How to maintain $28K profit margins per deal
✅ Team building systems that reduced owner involvement by 50%
✅ Transitioning from solopreneur to scalable business model
✅ Win-win-win decision framework for company growth
✅ When to invest in coaching vs. DIY learning
✅ Managing emotional attachment to money as you scale
✅ Creating systems where employees become stakeholders
✅ Balancing wholesale, fix-flip, and land development businesses
Time Stamps
00:01 Introduction and Jason's Background
06:07 Building Company Culture That Retains Top Talent
12:23 Building Systems That Scale Beyond the Owner
15:51 Marketing Budget Evolution and Strategy
21:58 The Reality of Scaling Overhead Costs
26:49 How Mature Businesses Outperform on Margins
32:18 Emotional Detachment From Money as Growth Strategy
39:01 Building Business Systems That Weather Storms
41:08 The Founder as Constraint on Business Growth
46:31 Why A-Players Won't Join Broken Companies
49:21 Freedom vs Control vs Ambition Tradeoffs
56:57 Freedom of Choice as Ultimate Business Goal
#RealEstateInvesting #WholesalingRealEstate #DirectMailMarketing #RealEstateMarketing #FixAndFlip #RealEstateLeads #InvestorMarketing #RealEstateWholesaling #LeadGeneration #RealEstateBusiness #PropertyInvesting #RealEstateEntrepreneur #WholesaleDeals #DirectMail #RealEstateTeam #ScalingRealEstate #RealEstateROI #InvestorPodcast #RealEstateStrategy #MarketingForInvestors
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode, discover why elite real estate investors pay MORE per deal and still dominate their markets while others struggle to break even 💰
Leon Barnes, 11-year veteran of Collective Genius and advisor to 500+ top real estate investors, reveals the critical differences between businesses that thrive and those that barely survive. If you're spending too much time chasing cheap leads instead of building a scalable operation, this conversation will transform how you think about your business.
You'll learn the exact marketing channels top investors prioritize (PPC, TV, direct mail), why your cost per deal is the wrong metric to obsess over, and how to build processes so strong that you don't need unicorn employees to succeed 🎯
Stop blaming the market and start building a business that wins regardless of conditions 🚀
📖 What You'll Learn
🕐 Time Stamps
00:00 Introduction and Leon's Background with Collective Genius
03:13 How CG Has Evolved and Scaled Over 11 Years
04:30 Why High-Level Talent Chooses to Work for Companies
09:02 Balancing Business Ownership with W2 Leadership Roles
12:28 The Dream Manager Philosophy for Employee Development
15:03 Finding Employees Who Don't Have Defined Goals Yet
18:05 What's Actually Happening in Real Estate Markets Right Now
22:28 Why the Best Operators Thrive Regardless of Market Conditions
24:47 Cost Per Deal Reality: Why Top Investors Pay More
29:27 Building for Longevity vs Building for Arbitrage
32:32 Process and Follow-Up Systems That Separate Winners
39:39 How CG Maintains Culture Through Selective Membership
43:46 Engineering the Perfect Real Estate Investor Profile
46:07 Competitive Mindset and Refusing to Blame the Market
48:32 The Big 3 Marketing Channels for Maximum Deal Flow
50:56 Relationship Managers as an Underutilized Lead Source
57:29 How to Connect with Collective Genius
#RealEstateInvesting #WholesaleRealEstate #RealEstateMarketing #InvestorMindset #RealEstateEntrepreneur #REIBusiness #DirectMail #PPCMarketing #RealEstateLeads
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode of the Pay Per Lead Podcast, discover how Matt Young from Sale Direct Iowa maintains a 10X return on PPC marketing for 13 months straight using aggressive appointment setting and car sales tactics adapted for real estate wholesaling.
Matt Young reveals the exact follow-up cadence that gets 70% lead contact rates and closes 1 in 3-5 appointments. Learn why over-qualifying leads kills your conversion rates and how liberal appointment setting criteria actually increases deals closed. 📈
If you're struggling with low PPC returns, wasting money on leads that don't convert, or your acquisitions team can't set enough appointments, this episode breaks down the proven systems that separate 3X performers from 10X performers in real estate investing.
📖 What You'll Learn
✅ The 5-call first-day strategy that contacts 70% of PPC leads
✅ Why setting appointments with EVERY motivated seller (even no-equity deals) increases ROI
✅ The 15-25 minute lead qualification script that sets appointments consistently ✅ How to present a comparative market analysis packet that closes deals on-site
✅ Why acquisitions managers should handle first contact on hot PPC leads
✅ The follow-up cadence: twice daily calls, emails, and texts for 5 days straight ✅ How to overcome "I need to think about it" using car sales closing tactics
✅ Why 3-5 appointments per contract is the sweet spot for high performers
🕐 Time Stamps
0:00 - Introduction and Connection Issues
1:16 - How to Close More PPC Leads
2:26 - Why Matt Young Achieves 10X ROAS Consistently
3:00 - Car Sales Experience Applied to Real Estate
5:06 - The Basics Always Win in Sales 5:58 - Understanding Your Funnel and Fixing Constraints
6:02 - Who Makes the First Call on PPC Leads
7:29 - Liberal Appointment Setting Criteria Explained
9:07 - Closing 1 in 3-5 Appointments: The Sweet Spot
10:09 - Over-Qualifying vs Under-Qualifying Leads
11:14 - Car Business Tactics for Real Estate
12:10 - The 15-25 Minute Lead Qualification Call
13:17 - The Lead Management Script Breakdown
15:30 - Presenting Options at the Appointment
16:07 - Using CompanyCam for Live Offer Adjustments
17:05 - The CMA Packet That Changed Everything
18:01 - Handling Seller Price Expectations
20:05 - Stopping Sellers from Calling More Investors
21:25 - Final Thoughts and Contact Information
Website: saledirectiowa.com
#PPCMarketing #RealEstateInvesting #RealEstateWholesaling #LeadGeneration #RealEstateSales #WholesalingRealEstate #RealEstateLeads #InvestorMarketing #AppointmentSetting #LeadConversion #RealEstateROI #PayPerClick #REIMarketing #WholesalingTips #RealEstateStrategy #DigitalMarketing #LeadFollowUp #SalesStrategy #RealEstateEducation #InvestorPodcast
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode, Brandon Bateman sits down with Tulsa wholesaler Mark Gabryel to uncover how he tripled his contracts while cutting his lead volume in half—proving that expensive leads close better when you have the right systems.
Mark shares his journey from struggling with 590 outbound leads yielding just 25 deals to closing 90 contracts from only 250 inbound leads. He reveals the exact mindset shifts, lead qualification criteria, and acquisitions tactics that transformed his business into a lean, profitable operation spending $10-15k monthly with a 6-8x ROI 💰
If you've ever thought PPC leads were "too expensive" or struggled to convert inbound marketing channels, this conversation will completely shift your perspective on lead quality versus lead quantity.
📖 What You'll Learn
Learn why speed-to-lead matters more than perfect qualification criteria when handling PPC leads
Discover the one question Mark asks on every call that determines if he'll book an appointment (it's not about equity)
Understand how to close 1 out of 4 appointments by treating inbound leads differently than outbound
Find out why arguing about price on the first call kills your appointment rate
See how Mark doubled his average assignment fee from $8k to $15k in a mid-sized market through better acquisitions and disposition processes 📈
Master the rapport-building technique that gets sellers talking for 30-60 minutes before even walking through the house
Learn why having fewer, higher-quality lead sources can actually improve your overall close rate
🕐 Time Stamps
00:01 - Mark's Background and Journey into Real Estate
03:26 - The Shift from Flipping to Wholesaling
04:52 - Scaling from 25 to 90 Deals Per Year
08:49 - First Steps with Inbound Marketing
11:12 - The Mindset Shift for Closing Inbound Leads
14:09 - Lead Metrics: 250 Leads to 90 Contracts
16:25 - ROI Breakdown: $150k Spend to $800k Revenue
19:24 - Why Higher-Quality Leads Trump Lead Volume
22:57 - Does Removing Outbound Improve Inbound Close Rates?
27:47 - Lead Qualification: The 30% Equity Rule
30:47 - Handling Price-Focused Sellers on PPC Leads
32:18 - The Living Room Strategy: Building Rapport First
34:42 - Lead Follow-Up Process and Speed to Lead
36:45 - Final Advice for Struggling with PPC Conversion
40:54 - Working in Competitive Multiple-Offer Situations
#WholesaleRealEstate #PPCLeads #RealEstateInvesting #WholesalingHouses #RealEstateMarketing #InboundMarketing #LeadGeneration #RealEstateROI #Wholesaling101 #RealEstateLeads #PropertyInvesting #RealEstateBusiness #WholesalingStrategy #DigitalMarketing #RealEstateEntrepreneur
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
Most investors waste thousands on PPC campaigns that don't convert, working with agencies that prioritize clicks over closed deals. This conversation reveals the hidden truth about hiring in-house versus outsourcing your marketing, and why most cookie-cutter agencies in the REI space are secretly destroying your ROI while charging premium prices.
Brandon Bateman and Derek Peterson break down 12+ years of managing over $100 million in PPC ad spend across real estate investing campaigns. They expose the costly mistakes investors make when choosing marketing partners, from falling for guarantee scams to hiring the wrong talent. Discover why the "dude" model fails, how data-driven processes beat gut feelings every time, and the exact framework top investors use to evaluate agencies.
Whether you're spending $5,000 or $50,000 monthly on Google and Facebook ads, this episode will transform how you think about lead generation and marketing ROI in real estate investing. 🎯
📖 What You'll Learn
✅ Why hiring in-house PPC marketers costs more than 50% of your ad budget (and when it actually makes sense)
✅ The three agency red flags that reveal who's about to waste your money (including the guarantee scam)
✅ How to access $100K/month custom agency strategies for a fraction of the cost as a real estate investor
✅ Why data aggregation across hundreds of campaigns gives you split-testing superpowers for cheaper leads
✅ Why top PPC talent refuses to work for small REI companies (and what it takes to attract them)
🕐 Time Stamps
00:01 - Introduction: Derek Peterson's $100M PPC Experience
04:23 - The Hidden Costs of Hiring In-House Marketers
08:07 - Why Bateman Collective Uses an Agency (Despite Being Marketing Experts)
11:50 - The Job Security Problem for In-House PPC Managers
16:13 - Self-Managing PPC: Why Investors Should Never DIY
19:17 - The $10K Facebook Hack Story: Focus on High-Leverage Activities 23:06 - Red Flags When Evaluating Real Estate Marketing Agencies
26:16 - Why "The Dude" Model Always Fails
30:27 - Speaking Your Language: Stop Tolerating Marketing Jargon
33:37 - The Controversial Truth About Marketing Guarantees
39:35 - The Patrick Mahomes Analogy: Why Top Talent Doesn't Offer Free Trials 42:23 - The Economics of Agency Guarantees (Why They Can't Work)
46:15 - Custom vs Cookie-Cutter vs Spec Home Agencies
51:05 - Why Real Estate Investors Can't Access Quality Marketing Talent
53:26 - How Data Aggregation Creates Unfair Competitive Advantages
55:12 - Final Thoughts: Educate Yourself to Make Better Decisions
#RealEstateInvesting #PPCMarketing #WholesalingRealEstate #RealEstateLeadGeneration #GoogleAds #FacebookAds #RealEstateMarketing #InvestorMarketing #MarketingAgency #DigitalMarketing #LeadGeneration #HouseFlipping #RealEstateWholesaling #MarketingROI #PaidAdvertising
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode of Collective Clicks, discover why most real estate investors lose local SEO rankings without knowing it—and the simple Google Business Profile fixes that generate consistent motivated seller leads. Brandon Bateman and Zach Blackburn reveal the citation strategy competitors use to dominate search results.
Most real estate investors make critical mistakes with their Google Business Profile that kill their organic lead flow. Your phone number strategy alone could be costing you first-page rankings and thousands in potential deals. 🎯
Zach Blackburn, Director of SEO at Collective Clicks, breaks down the exact local SEO citation strategy that gets real estate investors ranking above competitors in their market. Learn why your address choice matters more than you think, how to set up tracking without destroying your rankings, and which 120+ citations actually move the needle for motivated seller leads.
Whether you're doing direct mail, PPC, or cold calling, your Google Business Profile is either multiplying your results or sabotaging them. This episode gives you the complete roadmap to fix it fast.
📖 What You'll Learn
✅ How to set up your Google Business Profile to rank #1 locally without paying for ads
✅ The phone number mistake that's killing your SEO rankings (and how to track calls the right way)
✅ Why your business address choice determines whether you'll ever rank in competitive markets
✅ The 120+ citation strategy that builds authority and credibility with Google
✅ How to verify your Google Business Profile when you work from home or virtually
✅ Apple Maps setup secrets that capture 50% of mobile searchers
✅ NAP consistency rules that protect your rankings when switching phone systems
✅ Service area vs. physical address: which strategy wins for real estate investors
🕒 Time Stamps
0:00 - Introduction to Off-Page SEO and Citations
1:29 - What Is a Google Business Profile and Why It Matters
2:41 - How Sellers Actually Find Your Business Profile
5:59 - Map Pack Rankings: When Google Shows Your Profile
10:03 - Building a High-Converting Google Business Profile
15:00 - The Address Problem: Virtual vs. Physical Locations
22:05 - Business Categories and Vertical Selection Strategy
28:03 - Phone Number Tracking Without Destroying Rankings
33:54 - What Are Business Citations and How They Work
38:18 - NAP Consistency: The Foundation of Local SEO
40:22 - Closing Thoughts on Citation Campaigns
#RealEstateInvesting #GoogleBusinessProfile #LocalSEO #MotivatedSellerLeads #RealEstateMarketing #SEOStrategy #BusinessCitations #RealEstateInvestor #WholesaleRealEstate #DigitalMarketing #LeadGeneration #RealEstateSEO #GoogleMaps #SmallBusinessSEO #MarketingStrategy
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode of the Collective Clicks Podcast with Brandon Bateman and Ken Barton, learn why 40% of wholesale deals fall through and discover the exact disposition strategy that connects you with qualified buyers who actually close. If you're tired of losing off-market deals because you can't find serious buyers, this conversation reveals how to dramatically improve your contract success rate.
Ken Barton, founder of Alpha, shares his seven-year journey in real estate wholesaling and the painful lesson that led him to build a platform solving the biggest problem in off-market deals—finding buyers fast. From innovative pricing strategies to building rock-solid buyer lists, this episode gives wholesalers actionable tactics to reduce contract fallout and maximize profits on every investment property. 💰
📖 What You'll Learn
🕐 Time Stamps
00:00 Introduction to Ken Barton and Alpha
01:02 Ken's Journey into Real Estate Investing
02:17 Understanding Contract Fallout Rates
05:07 The Importance of Dispositions
07:22 Introducing Alpha: A New Approach to Off-Market Deals
10:11 The Vision for Alpha and the Off-Market Market
12:35 Current Strategies and Challenges in Finding Buyers
15:40 Innovative Pricing Strategies for Wholesalers
20:04 Advice for Wholesalers on Building Buyer Lists
#RealEstateWholesaling #OffMarketDeals #RealEstateInvesting #WholesalingRealEstate #InvestmentProperties #BuyerList #RealEstateMarketing #ContractFallout #Dispositions #AlphaPlatform #RealEstateStrategy #WholesaleDeals #REI #RealEstateInvestor #PropertyInvesting
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode of the Collective Clicks SEO masterclass, real estate investors discover why paying $10,000 for SEO often shows no visible website changes while competitors dominate Google rankings for "sell my house fast" and "buy my house cash" keywords. Brandon Bateman and SEO expert Zach Blackburn reveal the hidden on-page optimization strategies that separate successful house buying companies from those burning marketing budgets on ineffective content.
Learn why traditional SEO agencies fail real estate investors by focusing on top-funnel blog content instead of high-intent keywords that motivated sellers actually search. Discover the data-driven approach that identifies which search terms convert distressed sellers into actual deals, and why your homepage carries 75-80% of your organic business potential.
This episode exposes the critical difference between content that ranks and content that converts in the wholesaling and house flipping industry. 📈
📖 WHAT YOU'LL LEARN:
🕐 TIME STAMPS:
00:03 - SEO Investment Reality Check
01:42 - Identifying On-Page SEO Weaknesses
04:27 - Root Keyword Research Strategy
15:39 - Content Creation Frameworks
22:07 - Keyword Prioritization Methods
25:04 - Quality Content vs Bad Content
34:51 - AI Content Strategy Guidelines
41:08 - Blog Content ROI Analysis
#RealEstateInvestorSEO #HouseBuyingSEO #WholesalingSEO #OnPageOptimization #REIMarketing #SellMyHouseFast #BuyMyHouseCash #RealEstateInvestorMarketing #SEOForInvestors #HouseFlippingSEO
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode of the Collective Clicks SEO masterclass, real estate investors discover why paying $10,000 for SEO often shows no visible website changes while competitors dominate Google rankings for "sell my house fast" and "buy my house cash" keywords. Brandon Bateman and SEO expert Zach Blackburn reveal the hidden on-page optimization strategies that separate successful house buying companies from those burning marketing budgets on ineffective content.
Learn why traditional SEO agencies fail real estate investors by focusing on top-funnel blog content instead of high-intent keywords that motivated sellers actually search. Discover the data-driven approach that identifies which search terms convert distressed sellers into actual deals, and why your homepage carries 75-80% of your organic business potential.
This episode exposes the critical difference between content that ranks and content that converts in the wholesaling and house flipping industry. 📈
📖 WHAT YOU'LL LEARN:
🕐 TIME STAMPS:
00:03 - SEO Investment Reality Check
01:42 - Identifying On-Page SEO Weaknesses
04:27 - Root Keyword Research Strategy
15:39 - Content Creation Frameworks
22:07 - Keyword Prioritization Methods
25:04 - Quality Content vs Bad Content
34:51 - AI Content Strategy Guidelines
41:08 - Blog Content ROI Analysis
#RealEstateInvestorSEO #HouseBuyingSEO #WholesalingSEO #OnPageOptimization #REIMarketing #SellMyHouseFast #BuyMyHouseCash #RealEstateInvestorMarketing #SEOForInvestors #HouseFlippingSEO
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
In this episode, Brandon and Zach dive into why some websites don’t generate distressed seller leads despite spending thousands on marketing. They also expose the critical technical SEO mistakes that prevent REI websites from ranking in Google search results. Learn how to fix crawlability issues, implement structured data for higher click-through rates, and ensure proper indexation to dominate local we buy houses searches and attract motivated sellers.
📖 What You Will Learn
Master the foundational elements that determine whether your REI website gets found by distressed property owners searching online. 🏠
Discover why your website's page speed directly impacts both Google rankings and lead conversion rates for house buying businesses.
Learn how proper website navigation and hierarchy can triple your organic search impressions from motivated sellers.
Understand structured data implementation to display star ratings and reviews in search results, beating competitors.
Identify which pages should and shouldn't be indexed to avoid keyword cannibalization between your marketing campaigns.
Access Google Search Console secrets that reveal exactly how Google sees your real estate investment website.
🕐 Time Stamps
00:01 - Introduction to Technical SEO for Real Estate Investors
00:24 - Why Technical SEO Is the Foundation of REI Marketing
02:21 - Website Crawlability Fundamentals for House Buyers
05:15 - Page Speed Optimization for Real Estate Websites
08:04 - Common Image Compression Mistakes Killing Your Rankings
15:30 - Navigation and Site Hierarchy Best Practices
19:46 - The Three-Click Rule for Motivated Seller Conversions
24:32 - Structured Data Implementation for REI Websites
28:56 - How Star Ratings Beat Competitors in Search Results
32:11 - Website Indexability and Google Search Console
37:56 - Pages That Should Never Be Indexed on REI Sites
42:57 - Google Search Console Setup and Optimization
#RealEstateInvestorSEO #TechnicalSEO #REIMarketing #WeBuyHouses #DistressedSellers #GoogleRankings #RealEstateWebsite #InvestorLeadGeneration #SEOForInvestors #HouseBuyerMarketing #RealEstateDigitalMarketing #InvestorSEO
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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