Collective Clicks: Digital Marketing for Real Estate Investors

Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥

In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.

Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.

🎯 What You'll Learn:

• Why Google's AI Max will eliminate manual PPC bidding for real estate investors
• The shocking truth about why your "gut instincts" are destroying your ad performance
• How to aggregate lead data to create the most powerful AI-driven campaigns in your market
• Why 15% of searches have never been done before (and what this means for REI keywords)
• The complete evolution from manual bidding in 2007 to AI-powered campaigns today
• How to feed Google's algorithm quality conversion data that competitors can't access
• Why the biggest spenders use zero negative keywords and clean search terms
• The 3 phases of PPC marketers (and which one kills your profits) 💡

⏰ Time Stamps: 
00:00 – Welcome and Introduction to AI Max Discussion 
02:15 – Noah's PPC Journey Starting in 2007 
04:30 – Google's AI Investment and Revenue Protection 
06:45 – Evolution of Keyword Bidding and Manual Strategies 
09:20 – The Rise of Smart Bidding and Automation 
12:30 – The $5M Account with Zero Negative Keywords 
15:10 – Google AI Max Overview and New Features 
17:40 – Keyword-Less Advertising and Intent Understanding 
20:25 – The Data Race and Why Data Beats Smart Marketers 
23:15 – Offline Conversion Tracking for Better Results
25:30 – Trust Your Data, Not Your Gut in Marketing 
27:00 – Wrap Up and How to Get Help

#RealEstateInvesting #GoogleAds #PPCMarketing #AIMax #REILeadGeneration #RealEstateMarketing #WholesalingRealEstate #GoogleAI #PPC #DigitalMarketing #REIProfits #MarketingROI #LeadGeneration #RealEstateAutomation #PPCStrategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, Brandon Bateman and marketing genius Garrett reveal the 8-step system that stops out-of-area leads from destroying your Google Ads ROI. If you're spending thousands on PPC campaigns only to get leads from Michigan when you're targeting Tampa, this episode will save you serious money. 

Most real estate investors are doing 1-3 things to prevent out-of-area leads, but missing the other 5-7 critical steps that let bad leads slip through. Brandon and Garrett break down their complete checklist that's helped clients reduce out-of-area leads to just 8% across all campaigns—including hidden Google settings that most agencies never touch.

📖 What You'll Learn:

• The 8-step checklist to eliminate out-of-area leads in Google Ads
• Hidden Google settings that waste your budget by default
• Why "presence or interest" targeting is killing your ROI
• How to identify and block spam leads masquerading as location problems
• Advanced negative keyword strategies that save thousands monthly
• VPN blocking techniques that stop click fraud instantly
• Lead sculpting methods to train Google's algorithm properly 💡

🕣 Time Stamps: 

00:00 – Welcome to Out-of-Area Lead Solutions 
01:15 – Why Location Problems Are So Common 

02:45 – Step 1: Target the Right Areas 
05:30 – Step 2: Add Negative Location Exclusions 
08:15 – Step 3: Hidden Google Presence Settings 
10:45 – Step 4: Google Search Partners Problem 
14:20 – Step 5: Proactive Negative Keywords Strategy 
17:35 – Step 6: Location-Specific Ad Copy 
19:10 – Step 7: Lead Sculpting for Better Targeting 
21:40 – Step 8: VPN Blocking with Click Cease 

24:15 – Putting It All Together

#RealEstateInvesting #GoogleAds #PPCMarketing #REILeadGeneration #OutOfAreaLeads #RealEstateMarketing #WholesalingRealEstate #ClickFraud #NegativeKeywords #LocationTargeting #REIProfits #MarketingROI

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, Brandon Bateman sits down with Hannah Wharton from Easy REI Closings—who’s personally closed 380+ deals and overseen 1,200 more—to break down where real estate investors actually bleed profit during the transaction process.

If you're still managing closings yourself, Hannah lays out exactly when it starts costing you real money—and how to know if it's time to outsource or hire in-house. Whether you're closing 1 deal every few months or 100 a month, this episode is your roadmap to stop bottlenecking your growth and start scaling with systems that actually work.

💡 You’ll Learn:

• Why DIYing your closings is costing you way more than you think
• When to bring in outside help (and what that help should actually do)
• The real cost of "wearing every hat" as an investor
• What world-class transaction coordination looks like behind the scenes
• How expert coordinators rescue failing deals—and build scalable ops
• Perfect for investors ready to level up from chaos to consistency.

🕣 Time Stamps:

00:02 – Kickoff
00:14 – Who Is Hannah?
00:41 – 380+ Deals Closed (And Counting)
01:53 – Real Estate Closings Are a Different Beast
02:51 – The Most Overlooked Profit Killer in REI
04:15 – The Tom Brady Principle
05:02 – Operations vs. Revenue Activities
06:11 – Burnout By Bottleneck
07:59 – Your True Hourly Cost
09:19 – Strategic Focus: Saying No to Say Yes
10:20 – What Great Coordination Actually Looks Like
10:56 – Training for Transaction Mastery
13:17 – The “Figure It Out” Factor
14:59 – Hiring Grit Over Resume
15:29 – Relationships Over Transactions
17:43 – Scaling With Systems
19:50 – Built-In Accountability
22:32 – When It’s Time to Outsource
25:51 – When to Go In-House Instead
27:50 – The Power of Systems Over Talent
29:35 – Cost vs. Value in TC Support
30:44 – Connect with Hannah

#RealEstateInvesting #TransactionCoordination #REIClosings #WholesalingRealEstate #RealEstateDeals #InvestorTips #ProfitLeaks #ScalingREI #PassiveIncome #RealEstateEfficiency

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this eye-opening interview, real estate veteran Chris Prefontaine shares his 34 years of experience in creative real estate investing. Learn how to buy properties without banks, using creative financing strategies like subject-to, owner financing, and lease purchase. Perfect for both beginners and experienced investors looking to expand their toolkit in today's challenging market! 🏡

📖 What You Will Learn:

• How to buy properties without using banks or borrowing money
• Three creative financing strategies that work in ANY market
• Why high interest rates create MORE opportunities for creative investors
• How to structure deals to protect yourself from due-on-sale clauses
• The biggest mistakes to avoid when doing creative financing
• How wholesalers and flippers can add creative strategies to multiply profits
• Ways to convert rejected leads into profitable creative deals
• How to structure your team to incorporate creative financing

🕣 Time Stamps:

00:02 - Welcome and introduction to Chris Prefontaine 
00:30 - Chris's 34-year background in real estate and surviving the 2008 crash 01:31 - Changes in creative financing since last year 
02:54 - Why rising interest rates make creative financing more valuable 
03:54 - Finding off-market deals in any marketplace 
05:06 - Common misconceptions about creative financing 
07:40 - Can banks really call the debt? The truth about due-on-sale clauses 09:55 - What experienced investors miss about creative financing opportunities 11:44 - How to add creative financing to an existing acquisition team 
14:50 - Where to learn more about Chris's strategies

#creativerealestateinvesting #subjecttofinancing #ownerfinancing #nomoneydown #realestateinvesting #passiveincome #wholesalerealestate #flippinghouses #offmarketdeals #realestatecreativefinancing #investmentproperty #realestatestrategy #chrisprefontaine #leaseoption 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.

📖 What You Will Learn:

• How direct mail marketing has evolved since 2015 and what's working now in 2025
• Why data quality and segmentation matter more than volume for successful campaigns
• The 6-month consistency rule that separates successful investors from those who quit too early
• How to save thousands by tracking property sales and stopping mail to sold homes
• The critical difference between property-based and people-based marketing strategies
• Why stacking lists and using predictive data is essential for modern direct mail success
• The exact response rates you should expect and how to know if your campaign is working

🕣 Time Stamps: 

00:00 - Introduction to Justin Silverio and his background 
02:58 - Launch of Invelo 2.0 and its game-changing features 
03:49 - The unique marketing platform and KPI tracking in Invelo 
04:54 - Property-based vs. people-based marketing strategies 
06:49 - How direct mail strategy has evolved since COVID 
08:43 - The current cost of direct mail and targeting precision 
09:55 - Modern data acquisition strategies for investors 
13:06 - Best practices for list building and data selection 
14:53 - The critical importance of consistency in marketing 
17:33 - How Invelo saves investors money by tracking sold properties 
20:25 - Getting mail out immediately when properties meet criteria 
22:14 - The six-month minimum commitment for marketing success 
24:17 - How to maintain resolve when marketing isn't producing results 
27:41 - Understanding the marketing funnel and leading indicators 
30:04 - Expected response rates and troubleshooting your campaign 
34:05 - Real data on marketing ROI across the industry 
36:29 - The importance of tracking marketing metrics consistently

#realestateinvesting #directmail #motivatedsellers #wholesaling #directtosellermarketing #realestatemarketing #marketingforrei #leadgeneration #dealflow #realestatedeals #listbuilding

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

SEO strategies for real estate investors seeking consistent leads, lower marketing costs, and long-term sustainable growth in competitive markets without wasting money on ineffective methods.

In this eye-opening conversation with SEO expert Zach Blackburn, we dive deep into why Search Engine Optimization is the missing piece in most real estate investors' marketing strategy. With 14 years of experience helping businesses from local mom-and-pop shops to multi-billion dollar organizations, Zach reveals why SEO should be considered a vital part of your marketing mix, how it builds equity unlike other channels, and why so few investors are taking advantage of this opportunity.

If you've been frustrated with short-term marketing results or want to diversify beyond expensive PPC campaigns, this episode provides the roadmap for establishing a powerful online presence that continues delivering leads long after you stop actively investing in it.

📖 What You Will Learn:

• Why SEO should be an essential part of your real estate investing marketing strategy
• How SEO builds marketing equity similar to rental property investments
• The hierarchy of SEO metrics to track progress (Keywords → Impressions → Clicks → Sessions → Leads)
• Why the "long tail" of search terms generates 80% of valuable leads
• The three core components of SEO: onsite, offsite, and website technical factors
• How to avoid the common SEO pitfall of quitting right before results materialize
• Why creating fewer, higher-quality content pieces outperforms mass-producing blogs

🕒 Time Stamps:

00:11 - Introduction to Zach Blackburn and His SEO Background 
00:51 - Zach's Extensive Experience in SEO Across Different Sectors 
01:28 - The "Black Box" Problem of SEO for Real Estate Investors 
03:51 - Why SEO Matters for Real Estate Investors 
05:48 - SEO as Growing a Garden: Understanding the Timeline 
07:19 - The Equity Building Nature of SEO vs. Other Marketing Channels 
11:07 - Maximizing Search Result Real Estate: Ads, Organic & Maps 
11:26 - Understanding Different Search Behaviors and Demographics 
12:15 - Key Metrics That Matter in SEO Campaigns 
14:25 - The Hierarchy of SEO Success: Keywords to Qualified Leads 
16:38 - Leading vs. Lagging Metrics in SEO Strategy 
18:24 - The "Lizard Tail" Effect: Why Unusual Keywords Drive Most Leads 
21:26 - Summarizing the "Why" of SEO for Real Estate Investors 
22:28 - Demystifying the SEO "Black Box": Three Core Components 
24:01 - The Importance of Backlinks and Domain Authority 
27:55 - SEO Hot Take: Why Mass-Producing Blogs Doesn't Work 
28:55 - Closing Thoughts and Next Steps

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, wholesale real estate, PPC marketing for real estate, local market domination, lead qualification, in-person acquisition, conversion strategy, and scaling wholesale real estate—if you’ve struggled with one or all of these, this episode is for you. Aaron Gaunt shares why going back to local markets helped 3.5X his business and triple his deal size in a single year.

📖 What You Will Learn:
 If you're a real estate investor stuck in low-margin nationwide deals, you'll learn why local market focus can transform your business. Aaron reveals the operations shift, PPC strategy, and in-person acquisition model that led to a jump from $12K to $42K average spreads—and what to fix if you're overqualifying leads. 💡

🕣 Time Stamps:
 00:00 – From Nationwide to Local: Aaron’s Shift Explained
 05:02 – Why Nationwide Wholesaling Wasn’t Sustainable
 07:52 – 3.5X Business Growth & $42K Spreads
 10:05 – What to Do If You're NOT in a High-Spread Market
 13:50 – The Marketing Budget of the Business You Want
 16:17 – Scaling with Big PPC and Smart Conversion
 20:06 – Why Feedback Loops in PPC Are Underrated
 24:00 – Building a Local In-Person Sales Model
 29:57 – Overqualifying Kills Deals (And How to Fix It)
 36:42 – Lean Team vs. Big Team: What Actually Works
 40:21 – Recruiting A-Players with a Long-Term Vision
 44:08 – How to Build a Business That Actually Grows
 48:25 – Real Advice for Aspiring Real Estate Leaders

🔗 Connect with Aaron Gaunt:
 Instagram: https://www.instagram.com/aaronlgaunt

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, lead generation, cold texting strategies, TCPA compliance, real estate marketing laws, outbound marketing, wholesaling, and scaling motivated seller outreach are CHANGING fast. If you're using cold texting to generate leads, you need to watch this before you get shut down.

🚀 In this episode of Collective Clicks Podcast, Michael Bartolomei joins Brandon Bateman to break down what’s REALLY happening with cold texting, why investors are getting sued, and how to adapt.

📖 What You Will Learn:

✅ Is cold texting dead? The future of outbound marketing in real estate.
 ✅ The #1 mistake investors make that leads to TCPA lawsuits.
 ✅ How to fix your response rates and get more motivated sellers.
 ✅ What top wholesalers are doing differently to stay ahead in 2024.
 ✅ How to scale real estate deals without relying on outdated tactics.

🕣 Time Stamps:

• 0:00 – Meet Michael Bartolomei & His Cold Outreach Background
• 3:22 – Is Cold Texting Dead? What’s Changing in 2024
• 8:41 – The Biggest Cold Outreach Mistakes Investors Make
• 14:35 – How to Generate Leads Without Getting Sued
• 19:28 – The Future of Real Estate Lead Generation
• 24:57 – How to Increase Response Rates & Close More Deals
• 30:20 – Scaling a Cold Texting Operation (What Works Now)
• 37:45 – The Truth About Compliance & Avoiding Legal Issues
• 43:10 – Final Thoughts & Where to Connect with Michael

📲 Stay Ahead in Real Estate Marketing

Michael Bartolomei and Brandon Bateman reveal the biggest shifts happening in lead generation and how investors can still win with cold outreach WITHOUT legal trouble.

🔗 Work with Michael:
https://www.instagram.com/launchcontroltext/

📌 Follow for More Insights:
https://www.instagram.com/batemancollective/
https://www.facebook.com/batemancollective/ 

#realestateinvesting #leadgeneration #coldtexting #wholesaling #realestatemarketing #investingtips #realestatebusiness #ppcmarketing #scaleyourbusiness #marketingstrategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Land investing, real estate wholesaling, and passive income—Brent Bowers reveals how real estate investors can scale their businesses, close more deals, and build wealth through land flipping. Unlike traditional real estate investing, land requires no tenants, no rehabs, and no property management headaches. In this episode, we dive into lead generation for land deals, cash flow strategies, seller financing, and how to find the best markets for flipping land. If you’ve struggled with high competition in housing markets, unreliable buyers, or inconsistent deal flow, this conversation will open your eyes to the untapped potential of land investing.
Brent Bowers, a seasoned land investor and coach, shares his exact steps he took to replace his income and generate consistent, passive cash flow through land deals. Whether new to real estate or looking for a better strategy, this episode is packed with insights to help you scale your investing business faster. 💰

🔗 Watch now to discover why land flipping is the best-kept secret in real estate investing!
📖 What You Will Learn:
✅ How to find high-profit land deals without competition
 ✅ Why land flipping is easier than house flipping
 ✅ The best lead generation strategies for land investors
 ✅ How to use seller financing to create passive income
 ✅ How Brent Bowers built a 6-figure land investing business

🕣 Time Stamps:
0:00 – why land investing is the best-kept secret
 4:32 – how Brent Bowers replaced his income with land deals
 8:15 – finding off-market land deals with little competition
 12:42 – seller financing: how to create cash flow with land
 16:27 – common mistakes new land investors make
 21:05 – how to scale a land investing business to 6-figures
 25:48 – best markets to target for land flipping
 30:12 – why land investing beats traditional real estate

📌 #realestateinvesting #landflipping #passiveincome #realestatewholesaling #brentbowers #sellerfinancing #cashflow #investingtips #rei #realestatemarket

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, lead generation, PPC marketing, scaling a real estate business, digital marketing strategies, cost per lead, conversion rates, paid advertising, return on investment, and data-driven decisions are critical for real estate success. In this episode of Collective Clicks Podcast, Brandon Bateman shares hard-hitting lessons on leadership, marketing, and business growth—including the biggest mistakes investors make in advertising and how to fix them.

🚀 If you’re struggling with marketing ROI, lead generation, or scaling your business, this episode will challenge your approach and help you get better results.

📖 What You Will Learn:
✅ The #1 mistake real estate investors make with lead generation and marketing spend.
 ✅ Why PPC marketing is either your biggest weapon or your biggest waste of money.
 ✅ How data-driven decisions separate top investors from those losing money.
 ✅ The secret to reducing cost per lead without killing conversion rates.
 ✅ Why most real estate businesses fail at scaling, and what to do instead.

🕣 Time Stamps:

• 0:00 – Why This Episode is Different (Brandon Solo Episode)
• 3:15 – The Biggest Leadership Mistake I Made Scaling My Business
• 8:45 – How Real Estate Investors Waste Money on Marketing
• 14:22 – The Secret to Lowering Cost Per Lead & Boosting ROI
• 18:36 – Data-Driven Decisions: Why Numbers Matter More Than You Think
• 24:10 – Why PPC is Either a Goldmine or a Money Pit
• 29:57 – The Hardest Part of Scaling a Real Estate Business
• 35:22 – My Advice to Investors Who Want More Leads
• 41:05 – Final Thoughts & What’s Next for the Podcast

📲 Want to Improve Your Marketing & Business Growth?

Brandon Bateman has helped hundreds of real estate investors maximize their marketing ROI with data-driven digital strategies. Get expert insights from one of the top PPC marketers in the REI space!

🔗 Work with Brandon: https://www.batemancollective.com/get-started
📌 Follow for More Insights: https://www.instagram.com/batemancollective/ 

#realestateinvesting #ppcmarketing #leadgeneration #realestateleads #realestatebusiness #paidadvertising #digitalmarketing #businessgrowth #scaleyourbusiness #marketingstrategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.