Collisions YYC

In today’s episode, host Tyler Chisholm is joined by Melissa Boerger, Co-Founder and CMO, and Joanna Pariseau, Co-Founder and CEO of Taste the City. Taste the City is an app for the ultimate curated foodie experience, offering tastings from a variety of outstanding restaurants that redefine dining and community.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Melissa Boerger’s LinkedIn: https://www.linkedin.com/in/shamel

Joanna Pariseau’s LinkedIn: https://www.linkedin.com/in/joanna-pariseau-52270166/

Taste the City’s Website: https://www.tastethecity.ca

Taste the City’s LinkedIn: https://www.linkedin.com/company/taste-the-city

Taste the City’s Facebook: https://www.facebook.com/tastethecityapp

Taste the City’s Instagram: https://www.instagram.com/tastethecityapp

Taste the City’s TikTok: https://www.tiktok.com/@tastethecitycanada

In today’s episode, host Tyler Chisholm is joined by Stéphane Hamel, teaching fellow in the department of marketing at Laval University, to discuss the collision of data privacy and digital marketing. With over two decades of experience in data analytics and privacy, Stephane brings a wealth of knowledge to the table. He explores the hidden costs customers bear, the false security metrics like views and clicks can create, and why many businesses struggle to assess the actual value of their advertising spend.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Stéphane Hamel’s LinkedIn: https://www.linkedin.com/in/shamel

Laval University’s Website: https://www.ulaval.ca

Laval University’s LinkedIn: https://www.linkedin.com/company/universite-laval

Laval University’s Twitter: https://www.twitter.com/universitelaval

Laval University’s Facebook: https://www.facebook.com/ulaval.ca/

Laval University’s YouTube: https://www.youtube.com/ulavaltv

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by President of Wayfinder Corp, Paul Petten, to discuss strategic growth and stability. Paul takes us on a journey through Wayfinder's incredible story, highlighting their innovative approach to ensuring a reliable supply of frac sand for the oil and gas industry, all while emphasizing community support and sustainable business practices.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Paul Petten’s LinkedIn: https://www.linkedin.com/in/paul-petten-a37bab35

Wayfinder Corp’s Website: https://www.wayfindercorp.com

Wayfinder Corp’s LinkedIn: https://www.linkedin.com/company/10060829

Wayfinder Corp’s Twitter: https://www.twitter.com/Wayfinderprop

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by the President and CEO of Short Line Creative, and host of "The Calgary Sessions" podcast, Jeff Humphreys. Jump into unscripted podcasting, the art of storytelling, and the importance of authentic personal branding. Jeff shares his journey from traditional agency work to mastering digital storytelling and emphasizes the importance of evolving with passion and intuition.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Jeff Humphreys’s LinkedIn: https://www.linkedin.com/in/jeffhumphreysyyc/

Jeff Humphreys' Website: https://www.jeffhumphreys.ca

Jeff Humphreys' Instagram: https://www.instagram.com/jeffhumphreys

Jeff Humphreys' Twitter: https://twitter.com/Jeff_Humphreys

Jeff Humphreys' Facebook: https://www.facebook.com/thejeffhumphreys

Jeff Humphreys' TikTok: https://www.tiktok.com/@jeffhumphreys_

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by local legends Jade Alberts and Sepehr Shoarinejad, both serial founders and investors, to discuss the realities of entrepreneurship. Jade and Sepehr offer a raw and candid look at the challenges of building a business from the ground up in Alberta's fast-paced startup ecosystem.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Jade Alberts’ LinkedIn: https://www.linkedin.com/in/jadealberts/
Sepehr Shoarinejad’s LinkedIn: https://www.linkedin.com/in/sepehr-s-80150149/

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by returning guest and Five-Timers Club member, Jennie Gilbert, from SAIT’s School of Corporate Training. Together, they explore the dynamics of management versus leadership, especially in the context of modern organizational demands post-COVID. Jennie underscores the blend of execution and inspiration that characterizes successful leaders, and the importance of recognizing individual team members beyond one-size-fits-all corporate structures.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Jennie Gilbert’s LinkedIn: https://www.linkedin.com/in/jenniengilbert

SAIT’s Website: https://www.sait.ca

SAIT’s LinkedIn: https://www.linkedin.com/edu/southern-alberta-institute-of-technology-20153

SAIT’s Facebook: https://www.facebook.com/sait

SAIT’s Twitter: https://www.twitter.com/sait

SAIT’s Instagram: https://www.instagram.com/SAIT

SAIT’s YouTube: https://www.youtube.com/channel/UCVAqa3U8cTowb92y4NgLQVg

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Keith Daser, the Founder of Deliver Digital, to discuss the evolving landscape of business and technology. Keith explores the significance of seeking external perspectives and expertise, emphasizing the importance of strategic decision-making in tech investments. Keith discusses pitfalls like over-mitigating risks and overspending on platforms like Microsoft licensing. Keith also shares insights on the burgeoning importance of customer experience and the challenges businesses face in managing digital interactions amidst overwhelming noise.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Keith Daser’s LinkedIn: https://www.linkedin.com/in/keithdaser

Deliver Digital’s Website: https://www.deliverdigital.ca

Deliver Digital’s LinkedIn: https://www.linkedin.com/company/deliverdigitalinc

Deliver Digital’s Facebook: https://www.facebook.com/deliverdigitalca

Deliver Digital’s Twitter: https://www.twitter.com/keithdaser

Deliver Digital’s Instagram: https://www.instagram.com/deliver.digital

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Karin Borgersen, Director of Customer Product Solutions and Marketing at ENMAX to discuss the nuances of modern marketing in the energy industry. Gain insights into the transformative power of marketing automation and customer segmentation and the importance of data integration in lifecycle marketing. Karin shares her experiences and challenges in implementing marketing automation within the energy sector, drawing parallels to her previous work in telecommunications. The episode also touches on emerging technologies like AI and their potential to revolutionize creative advertising. Throughout, Karin emphasizes the need for a solid foundational strategy before embracing advanced tools, ensuring that listeners understand the balance between technology and human expertise in delivering exceptional customer experiences.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Karin Borgersen’s LinkedIn: https://www.linkedin.com/in/karin-borgersen-b2812623

ENMAX’s Website: https://www.enmax.com

ENMAX’s LinkedIn: https://www.linkedin.com/company/enmax

ENMAX’s Facebook: https://www.facebook.com/ENMAXcorp

ENMAX’s Twitter: https://www.twitter.com/ENMAX

ENMAX’s Instagram: https://www.instagram.com/enmaxmoments

ENMAX’s YouTube: https://www.youtube.com/user/ENMAXcorporation

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm sits down with Brenda Beckedorf, the Chief Executive Officer at Society 5.0. Brenda brings a wealth of knowledge about the challenges and opportunities facing companies in Alberta, particularly in the realms of AI and digital transformation. She explores the impact of technological advancements on various industries, the importance of upskilling, and the need for a collaborative approach to drive innovation forward. Brenda also shares insights on how established businesses can tackle tech debt, the critical role of startups, and the importance of nurturing a growth mindset. 

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Brenda Beckedorf’s LinkedIn: https://www.linkedin.com/in/brendabeckedorf

Society 5.0’s Website: https://www.weavevc.com

Society 5.0’s LinkedIn: https://www.linkedin.com/company/society-five-0

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Mark Mitchell, a returning guest and General Partner at Weave VC, to unpack the venture capital world focusing on Western Canada's burgeoning technology startup ecosystem. Mark shares insights from his journey, highlighting the importance of long-term relationships and patient capital in the investment process. Listeners will gain an understanding of why it took five years to complete his eighth investment and how a thorough, slow approach can lead to significant returns.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

YouTube: https://www.youtube.com/@collisionsyyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Mark Mitchell’s LinkedIn: https://www.linkedin.com/in/mark-mitchell1992

Weave VC’s Website: https://www.weavevc.com

Weave VC’s LinkedIn: https://www.linkedin.com/company/weavevc

Weave VC’s Twitter: https://www.twitter.com/WeaveVC

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing