Alex Collyard, Cody Nelson, and Sami Martin of Collyard/Nelson discuss the development of their show and characters. They talk about silent partners, the role of tech in improv shows, and the unique dynamic of their on- (and off-) stage banter. They also examine the delicate line they walk interacting with the audience, and playing unlikable characters, and the difference between “pimping:” and “gifting.”

Also, we meet with the advertising team of Collyard/Nelson about improving the marketing of Next At Bat.

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