April 02, 2025

"Combatting News Avoidance, Tasty's WhatsApp Milestone, Tinder's Flirtatious AI, AI Impact on Democracy, Apple's Health Revolution and AI's Energy Paradigm"

4 minutes

Join us on this episode of AI in Marketing as we explore how AI is transforming different sectors. We start with a look at innovations in enriching news consumption & maintaining audience trust, before diving into Tasty's strategy of leveraging WhatsApp to diversify its content and reach. Next, we discuss Tinder's inventive AI feature designed to make online dating less taxing. After that, we address serious concerns by historian Yuval Noah Harari about AI threatening democratic structures. We then shed light on Apple's in-the-works AI-powered 'doctor' and an upgraded health app, whose role in maintaining consumer health could be a game-changer. Lastly, we highlight the imminent need to usher in new computing methods to curb the escalating energy demands of AI, as emphasized in a report from World Fund. From clever engagement strategies to sustainability discussions, this episode covers AI’s multifaceted impacts on marketing and beyond.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.theguardian.com/media/2025/apr/01/outlets-seek-fresh-strategies-as-uk-poll-shows-news-avoidance-on-the-rise

https://www.marketingbrew.com/stories/2025/03/25/tasty-whatsapp-message-platform-tiktok

https://www.wired.com/story/questions-answered-by-yuval-noah-harari-for-wired-ai-artificial-intelligence-singularity/

https://www.pcmag.com/news/apple-working-on-ai-doctor-and-health-app-revamp

https://thenextweb.com/news/soaring-ai-energy-use-sparks-call-to-fundamentally-redesign-computing

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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