comma, actually

0:00 cool girl jump scare

2:00 cool girl starter pack

3:27 cool girl bingo

4:00 cursed tiktoks

19:52 how to survive cool girl

xx

Wanna watch on YouTube? Click here.

Welcome to the second video in the Beauty News Hour series! Let's look at recession blonde and whether it's a sign of economic distress for the middle and working classes. We'll break down salon accounts on business and demand, low maintenance haircuts, low maintenance color and Black hair DIYs like protective styles and at home silk presses.

Links to all my stuff

Substack- https://darlingsocial.substack.com/ TikTok- https://www.tiktok.com/@darling.social Instagram- https://www.instagram.com/darling.social/ Blog- https://www.darling.social

Research

https://apple.news/ACaV1n4lDRSyeegJGIQXXBw https://www.vice.com/en/article/people-are-turning-to-recession-hair-and-chatgpt-for-therapy-to-save-money/ https://www.allure.com/story/recession-hair-trend-2025 https://afro.com/the-afro-tax-african-american-women-spend-four-times-more-on-hair-care-than-caucasian-women/ https://www.nytimes.com/2011/08/07/us/07hair.html?_r=1 https://www.essence.com/news/salon-business-booms-despite-tough-economy/ https://www.thecrownact.com/ https://www.naacpldf.org/crown-act/ https://blogs.loc.gov/copyright/2022/02/the-art-of-healing-a-nostalgic-ode-to-black-hair-braiding/

Recommended Channels / Creators for Similar Content

• Alicia Archer — similar shade range to myself, covers a lot of mid and high end makeup in very thorough reviews

• Robert Welsh — professional MUA with nearly two decades of experience; dissections and commentary on the beauty industry, he has a newsletter here now and I big up it for honest reviews and an actual personality; no cookie cutter beige influencer b******t (you know how I hate that) so hit up Brushed Up

• Boy Beat — Black beauty writer based out of NYC, God I’m obsessed with how he stays so vulnerable and open (this article made me tear up) yet is so fkn witty in all his beauty reviews

• Dacey Cash — similar shade range to myself, now more active on TikTok and does a lot of review based content • Samantha Jane — similar shade range to myself if you want more brown skin tone matches, she is more on the golden side than I am. Very thorough product reviews!

• Golloria -- does the 'is x inclusive' series and has some of the funniest yet most accurate explanations as to why that ish matters

• Toni Bravo -- also killer at finding products that actually show up on dark skin and I am incredibly jealous of how good her blowouts are because I could never let's be real

• Monica Ravichandran -- a brown skinned neutral olive (we are hard to find on the internet!) who gives lots of useful insight on shade hunting for Black and Brown consumers.

Some keywords Riverside told me to use lol

beauty trends 2025, recession blonde, recession hair, low maintenance hair, beauty industry, beauty documentarian, beauty writer, beauty journalist, makeup trends 2025, Black women trends, Black women makeup, Black women hair trends Social

Welcome to the first official Beauty News Hour! Let's examine the lipstick effect and whether or not it's still relevant to our modern economy. We'll break down possible makeup industry indicators to the lipstick effect based on trend cycles, the clean girl era and pandemic changes.

Big shout out to these wonderful musicians who have made their work available royalty free in this video:

Parody by Egozi

SFX from BBC Free Sounds Library

Social Links:

Substack- https://darlingsocial.substack.com/

TikTok- https://www.tiktok.com/@darling.social

Blog- [https://www.darling.social](https://www.darling.social/)

Research used:

https://kyla.substack.com/p/the-vibecession-the-self-fulfilling

https://hbr.org/2025/01/research-what-explains-the-vibecession

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-a-recession https://tradingeconomics.com/united-kingdom/inflation-cpi

https://www.nytimes.com/2021/11/11/opinion/reagan-social-welfare.html

https://theconversation.com/us-inflation-has-increased-since-trump-took-office-why-prices-are-unlikely-to-come-down-soon-249956

https://yuobserver.org/2024/09/the-great-recession-of-2025-the-lipstick-effect/

https://www.theguardian.com/business/2009/aug/28/boots-loreal-recession-makeup

https://www.theguardian.com/business/2008/dec/22/recession-cosmetics-lipstick

https://www.voguebusiness.com/companies/luxury-recession-saks-bond-yield

https://www.forbes.com/councils/forbesbusinesscouncil/2025/04/03/lipstick-effect-out-skin-health-in-the-wellness-takeover/ https://www.entrepreneur.com/business-news/bank-of-america-analysts-wellness-industry-expected-to-boom/489386

https://www.euromonitor.com/article/analysing-habit-persistence-pricing-and-inflations-impact-on-lipstick-prospects-2023-and-onward