Tonight was so interesting I got to sit down with my friend @redhead_hairstylist and talk about the development of her empire @silkmekids
Which starts servicing clients at age 2 years old (also accepts disabled kids)
We went thru how she failed forward from products to events to gain her success. We talked about some Do’s and Dont’s of launching, started DIY websites such as big cartel and platforms like photogrid.
We recapped the Essence “Great 8” event hosted by @redhead_hairstylist annually. We also discussed pop up shop/tradeshow and expo roles and responsibilities as hosts and vendors.
As an experienced hair stylist and educator Meme says “shampoo is ALWAYS included in service.”
This or that ? Services are her passion, products are secondary
Meme also broke down Campaigns vs Content.
A few tips on launching:
1. Research client pain points
2. Market research
3. Create a launching strategy
4. Create a contest or giveaway (samples)
5. Surveys/follow up
6. Collect data (name, email, phone #)
7. Ask for reviews
Be sure to download the @silkmekids mobile app
If you have kids book their hair appointments with @redhead_hairstylist
If you are a hairstylist enroll in @redhead_hairstylist mentorship program when she has openings ! Also follow our host @drickamcarter CEO of Carter Capital PLLC and Carter & Associates LLC