This week, I welcome Steve Silberberg on the show to talk about how he built a successful business by turning his passion for backpacking into a company called FitPacking – weight loss backpacking. Steve and his team take clients out for one and two week hiking trips to help them get fit and lose weight in the... The post How He Turned His Love of Backpacking Into a Successful Business – Interview with Steve Silberberg of FitPacking appeared first on Let's Talk Marketing.

This week, I welcome Jason Hairston on the show to talk business and marketing. Jason is a former NFL player who launched Kuiu, a high-end outdoor apparel company. After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn’t have any experience in apparel previously; just a love for the outdoors and a... The post From NFL Player to Building an Outdoor Empire – Interview with Jason Hairston, founder of Kuiu appeared first on Let's Talk Marketing.

This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as one of the most sought after experts in her field of expertise.  She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years. Writing these books has given her national... The post How to Use Your Self Published Book as a Powerful Marketing Tool – Interview with Dr. Judy Morgan appeared first on Let's Talk Marketing.

This week I welcome Josh York on the show to talk marketing. Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide. He and his team recently created a parody video of Taylor Swift’s “Shake it Off” to promote... The post How Their Parody Video Went Viral and Led to a Franchise Deal – Interview with Josh York, Founder of GYMGUYZ appeared first on Let's Talk Marketing.

This week, I welcome Gabe Priyev, founder and CEO of IncentFit, a company that pays people to exercise. The funds come from either employers or health insurance companies and IncentFit does all the administration of the benefits. It’s essentially gym reimbursements on steroids. With IncentFit, fitness benefit participation has skyrocketed to over 60%, and members feel healthier and... The post How He Built a Successful Company that Incentivizes Healthier Living – Interview with Gabe Priyev, Founder and CEO of IncentFit appeared first on Let's Talk Marketing.

This week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com. Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles)... The post Lessons on Surviving Google’s Algorithm Updates – Interview with Leo Welder, Founder of ChooseWhat.com appeared first on Let's Talk Marketing.

This week, Kaleigh Wiese joins me on the show to discuss marketing tips using Snapchat. With over 100 million daily active users and 400 million snaps per day, Snapchat is quickly becoming one of the fastest-growing social networks so it just makes sense for any business to utilize this platform.  It’s also interesting to note that 71% of... The post How to Use Snapchat to Market Your Business – Interview with Kaleigh Wiese of Garment Exchange appeared first on Let's Talk Marketing.

This week, we welcome AJ Fountain, co-owner of a Dr. Squatch Soap Co. AJ will be sharing the success story of their startup company, and how they’ve been able to grow it at least 200% every year without receiving a dollar of outside capital. AJ sent me a sample of their soaps, shaving bar and... The post Lessons on Bootstrapping a Startup Company : Interview with AJ Fountain Co-Owner of a Dr. Squatch appeared first on Let's Talk Marketing.

This week, I welcome Kelley Buttrick of KB Voiceovers on the show to share her story of using contact marketing to reach out and connect with Jeep. Kelley is an accomplished voiceover artist, but recently she did something that has never been done in her industry. She decided to go a different route and differentiate herself from other professional voiceover... The post An Off-Road Marketing Approach to Landing Big Clients – Interview with Kelley Buttrick of KB Voiceovers appeared first on Let's Talk Marketing.

This week, Cheryl Spangler co-founder of FORBZ Real Estate Group joins me to share her success using LinkedIn to grow her real estate business. Prior to real estate, Cheryl spent time in Silicon Valley in the high tech industry bringing products to market which included the testing, marketing and sales process during the “IPO” phase. Finding... The post How She Made $17 Million in 12 Months Marketing Through LinkedIn appeared first on Let's Talk Marketing.