This week, I chat with Christopher J. Lynch, a self published author who’s written a number of books including the successful series called “One Eyed Jack”. With an eye toward not only selling more books, but also as a vehicle to catch the eye of Hollywood, Christopher created a very advance video trailer for his... The post Book Marketing Part 1: Marketing Your Book With Book Trailers – Interview with Self Published Author Christopher Lynch appeared first on Let's Talk Marketing.

On this episode, I talk with Troy James author of The Money Island. Troy is a former sports and music agent, who has been witness to greatness and talent up close. It was the 40 weeks of annual travel that convinced him to retire and pursue writing. Perhaps it was in his blood. Troy is... The post Book Marketing Part 2: PR and Personal Branding – Interview with Troy, Author of The Money Island appeared first on Let's Talk Marketing.

This week, I welcome Adam Silver on the show to discuss podcasting. Adam is a WordPress Web Developer & Podcaster based in Southern California. He is the host of Kitchen Sink WP, which recently celebrated 100 episodes and 2 years of producing weekly podcasts about all things related to WordPress. Building this show has helped... The post How to Grow Your Business Through Podcasting – Interview with Adam Silver appeared first on Let's Talk Marketing.

This week, Matthew Lesko joins me on the show to discuss his career in publishing, and how he used hustle and personal branding to build a multi-million dollar publishing empire. If you’re old enough to remember, you’d recognize Matthew for those colorful “question mark” jackets that he wore while pitching his books on federal grant... The post Lessons on Publishing, Personal Branding & Hustle with Infomercial legend Matthew Lesko appeared first on Let's Talk Marketing.

One of the best ways eliminate competition in your own industry is to target a specific niche market. I can’t think of a better case study on this than my guest this week James Gast. James is the founder of SpliceNet a Cincinnati-based Technology Consulting firm that specializes in serving a specific industry. On this episode, James... The post How to Create Uncontested Market Space By Targeting a Verticle Niche – Interview with James Gast of SpliceNet appeared first on Let's Talk Marketing.

This week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of “influencer marketing” to grow their business by 50% over the last two years. Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation... The post How to Use “Influencer Marketing” to Grow Your Business – Interview with Mark Tyrol of Battic Door appeared first on Let's Talk Marketing.

This week, I welcome Afton Negrea to the show. Afton is a social media strategist who has used Periscope to generate revenue and grow her audience. Afton has had a great deal of success with Periscope for generating revenue for her business. She launched her first paid program last October and solely marketed it using... The post How to Use Periscope to Grow Your Business – Interview with Afton Negrea appeared first on Let's Talk Marketing.

This week I interview Gene Caballero of Green Pal – a company that connects homeowners with pre-screened local lawn professionals. In essence, they are the “Uber” of lawncare. Green Pal provides lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut. On this interview, Gene will be sharing one... The post How They Grew Their Company by Marketing to Pet Owners – Interview with Gene Caballero of Green Pal appeared first on Let's Talk Marketing.

Every interaction is the chance to tell a story and make an emotional connection. Whether it’s a post, picture, Prezi, or pitch, it’s vital that every touchpoint be considered a brand-builder. Today, Kenny Nguyen co-founder of Big Fish Presentations joins me on the show to discuss how to give compelling presentations and stories that connect with audiences... The post How to Create Memorable Presentations That Reel In Your Audience – Interview with Kenny Nguyen of Big Fish Presentations appeared first on Let's Talk Marketing.