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2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age.

On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend the event here.

1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009 shares a glimpse of what he’ll talk about in his presentation.

4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign.

4:52 – How and why US Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown.

6:32 – How US Banks can regain the American people’s trust.

8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy.

9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy.

11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations.

12:42 – A recent New York Times cover story on the hot job for college graduates today.

13:05 -- How statistics are often used by government to mislead voters.

14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net,”

“The headlines from Washington today blare of bailouts, stimulus, clunkers, Afpak, health care. But it is possible that future historians, looking back, will fixate on a quieter project of Barack Obama’s White House: its exploration of how government might be opened to greater public participation in the digital age, of how to make self-government more than a metaphor.”

15:21 – Whether or not numbers are inherently more objective than language at communicating facts.

15:45 – How Washington budget cuts result in the release of inaccurate, financial market driving information, and why we need to upgrade our statistics capabilities.

17:11 – Todd Buchholz’s responds to another passage from Anand Giridharadas’s piece:

“If the Internet needed a further nudge from its pedestal, the health care debate obliged. From the administration’s point of view, the Web arguably proved better at spreading deceptions about “death panels” than at spreading truth, and at turning town halls into brawls than at nurturing the unfettered deliberation that some imagine to be the hallmark of the Internet.”

18:03 – Number crunching truth in the digital age.

21:08 -- End

Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age.  

1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego shares a glimpse of what he’ll talk about in his presentation.  

4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign.  

4:52 – How and why US Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown.  

6:32 – How US Banks can regain the American people’s trust.  

8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy.  

9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy.  

11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations.  

12:42 – A recent New York Times cover story on the hot job for college graduates today.  

13:05  -- How statistics are often used by government to mislead voters.  

14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net,”   “The headlines from Washington today blare of bailouts, stimulus, clunkers, Afpak, health care.

But it is possible that future historians, looking back, will fixate on a quieter project of Barack Obama’s White House: its exploration of how government might be opened to greater public participation in the digital age, of how to make self-government more than a metaphor.”  

15:21 – Whether or not numbers are inherently more objective than language at communicating facts.  

15:45 – How Washington budget cuts result in the release of inaccurate, financial market driving information, and why we need to upgrade our statistics capabilities.  

17:11 – Todd Buchholz’s responds to another passage from Anand Giridharadas’s piece:   “If the Internet needed a further nudge from its pedestal, the health care debate obliged. From the administration’s point of view, the Web arguably proved better at spreading deceptions about “death panels” than at spreading truth, and at turning town halls into brawls than at nurturing the unfettered deliberation that some imagine to be the hallmark of the Internet.”  

18:03 – Number crunching truth in the digital age.  

21:08 -- End

Photo by David Everett Strickler on Unsplash

2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information.

On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend here.

3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference.

3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation to make life miserable for organizations.

4:39 – Why the digital revolution, which allow us to aggregate the energies and combined passions of the entire world, means utter catastrophe for the media and marketing industries.

6:02 -- The imminent fate of the fabled symbiosis between advertising and media as a result of the digital revolution.

7:02 – Why the public financial ownership model, which demands increased quarterly net profits, promotes status quo by restricting the mainstream media business from experimenting with new media and social media channels that could have long term benefits at the expense of short term gains.

10:03 – Stakeholder relations as the future of marketing and advertising online.

13:40 – The dangers of living in a US without a vibrant mainstream news media complex serving as a proverbial fourth estate, offering another set of checks and balances against the executive, legislative and judicial branches.

14:34 – The difference between the psychology of the crowd and the aggregated wisdom of the crowd.

16:35 – Cable news puts sensationalism before journalism by serving up a continuous feed of lies, half-truths and demagoguery that corresponds with the world view of its target audience, but the Internet hosts an endless number of points of views, so there will always be a greater number of moderate, rational thinkers on the web then in the polarized world of cable news, says Garfield.

20:01 – Whether or not trusted journalism brands will ever enjoy their day on the sun again.

21:17 – How and why unchecked power, as demonstrated by the careers of Kevin Costner and Eddie Murphy, rarely results in quality products.

21:55 – The severity of the digital revolution will not allow old media to adapt to the new media landscape. Garfield says this shift is on the scale of the industrial revolution, collapsing entire business models. Shel Holtz take note.

22:31 – Why the advertising industry cannot and will not adapt to the digital revolution.

24:39 –Transferring one’s knowledge of mass media to the business of new media engagement and what the convergence of the sound bite and the internet means for a large number of American who are chronically disengaged from accurate, balanced news and information.

26:38 – Some journalism brands will survive, but while the imminent “Chaos Scenario” that Garfield predicts is underway, many purveyors of mainstream news media will disappear. He shares what the media and democracy landscape might look like in 20 years.

28:04 – The impact of the rise of social media on television spot advertising, Madison Avenue’s mad dash to reinvent itself in the digital world and why online display advertising is so ineffective.

29:54 – Garfield’s investment advice to shareholders of Interpublic Group [NYSE: IPG] and Omnicom [NYSE:OMC].

Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information.

SHOW NOTES

3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference.

3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation to make life miserable for organizations.

4:39 – Why the digital revolution, which allow us to aggregate the energies and combined passions of the entire world, means utter catastrophe for the media and marketing industries.

6:02 -- The imminent fate of the fabled symbiosis between advertising and media as a result of the digital revolution.

7:02 – Why the public financial ownership model, which demands increased quarterly net profits, promotes status quo by restricting the mainstream media business from experimenting with new media and social media channels that could have long term benefits at the expense of short term gains.

10:03 – Stakeholder relations as the future of marketing and advertising online.

13:40 – The dangers of living in a US without a vibrant mainstream news media complex serving as a proverbial fourth estate, offering another set of checks and balances against the executive, legislative and judicial branches.

14:34 – The difference between the psychology of the crowd and the aggregated wisdom of the crowd.

16:35 – Cable news puts sensationalism before journalism by serving up a continuous feed of lies, half-truths and demagoguery that corresponds with the world view of its target audience, but the Internet hosts an endless number of points of views, so there will always be a greater number of moderate, rational thinkers on the web then in the polarized world of cable news, says Garfield.

20:01 – Whether or not trusted journalism brands will ever enjoy their day on the sun again.

21:17 – How and why unchecked power, as demonstrated by the careers of Kevin Costner and Eddie Murphy, rarely results in quality products.

21:55 – The severity of the digital revolution will not allow old media to adapt to the new media landscape.  Garfield says this shift is on the scale of the industrial revolution, collapsing entire business models.  Shel Holtz take note.

22:31 – Why the advertising industry cannot and will not adapt to the digital revolution.

24:39 –Transferring one’s knowledge of mass media to the business of new media engagement and what the convergence of the sound bite and the internet means for a large number of American who are chronically disengaged from accurate, balanced news and information.

26:38 – Some journalism brands will survive, but while the imminent “Chaos Scenario” that Garfield predicts is underway, many purveyors of mainstream news media will disappear. He shares what the media and democracy landscape might look like in 20 years.   28:04 – The impact of the rise of social media on television spot advertising, Madison Avenue’s mad dash to reinvent itself in the digital world and why online display advertising is so ineffective.

29:54 – Garfield’s investment advice to shareholders of Interpublic Group [NYSE: IPG] and Omnicom [NYSE:OMC].

Photo by (cc) David Berkowitz - www.marketersstudio.com

Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis.  

FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications.

FEMA is currently using Facebook, Twitter, YouTube, Widgets and RSS to amplify potentially lifesaving information on a local and incident basis that may be available at FEMA.gov. 

SHOW NOTES:

1:39 – How online newsrooms from iPressroom help public relations practitioners us the web as a primary stakeholder relations channel.

2:47 – Why FEMA sees social media as an effective crisis communications channel.  

3:41 – How FEMA is leveraging social media regionally and geographically by working with state and local partners during emergencies like earthquakes, fires and tornados and to provide disaster relief and promote disaster preparedness.   

6:01 – FEMA’s Regional Twitter (Example: Region 9) and RSS strategy, social media account management policy, who decides what information moves via Twitter on a region by region basis, and coordinating the national and regional message.  

10:12 – How FEMA is using an automated, decentralized social media crisis communications model to empower experts, state and local officials with preconfigured social media footprint, standard operating procedures, and training and support to integrate social media into existing job processes and minimize staffing requirements.  

11:12 – How FEMA external affairs -- which includes public affairs, congressional affairs, intergovernmental affairs and community relations  -- uses tool-based standard operating procedures as guidelines for experts, state and local officials who may be using FEMA’s social media websites during a disaster or to promote crisis readiness.  FEMA has standard operating procedures for using Facebook, Twitter and YouTube.  

14:17 – How FEMA is leveraging off-network solutions (Twitter, Facebook, YouTube, etc.) to extend the reach of its on-networks resources (information available through FEMA.gov), as well as to navigate IT security, privacy and legal issues.  

15:06 – Why creating and hosting content on-network is critical to maintaining the credibility of FEMA’s off-network social media communications efforts.  

15:33 – How FEMA sequences the release of information during a crisis incident on-network and off-network.  

17:22 – How and why social media has marginalized the effectiveness of press releases.  The benefit of amplifying on-network information via Twitter, Facebook and other social media sites to reach individuals with potentially live saving information.  

18:05 – Making social media status updates more credibility by back-ending them with links to on-network information, so recipients can verify information by means of the authority of the FEMA.gov domain.  

19:08 – Instead of only pushing out safety alerts, FEMA is using social networking sites to search for and connect people looking for disaster relief, safety and security information with links to potentially lifesaving information at FEMA.gov.  The sequencing of on-network versus off network information distribution, and the value of presenting content at your own domain versus a third-party social media site.  

20:53 – Managing information security concerns when communicating about potenti...

Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis.

FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter, YouTube, Widgets and RSS to amplify potentially lifesaving information on a local and incident basis that may be available at FEMA.gov.

1:39 – How online newsrooms from iPressroom help public relations practitioners us the web as a primary stakeholder relations channel. For more information tweet @ipressroom, send email to info at ipressroom dot com or register for a demo.

2:47 – Why FEMA sees social media as an effective crisis communications channel.

3:41 – How FEMA is leveraging social media regionally and geographically by working with state and local partners during emergencies like earthquakes, fires and tornados and to provide disaster relief and promote disaster preparedness.

6:01 – FEMA’s Regional Twitter (Example: Region 9) and RSS strategy, social media account management policy, who decides what information moves via Twitter on a region by region basis, and coordinating the national and regional message.

10:12 – How FEMA is using an automated, decentralized social media crisis communications model to empower experts, state and local officials with preconfigured social media footprint, standard operating procedures, and training and support to integrate social media into existing job processes and minimize staffing requirements.

11:12 – How FEMA external affairs -- which includes public affairs, congressional affairs, intergovernmental affairs and community relations -- uses tool-based standard operating procedures as guidelines for experts, state and local officials who may be using FEMA’s social media websites during a disaster or to promote crisis readiness. FEMA has standard operating procedures for using Facebook, Twitter and YouTube.

14:17 – How FEMA is leveraging off-network solutions (Twitter, Facebook, YouTube, etc.) to extend the reach of its on-networks resources (information available through FEMA.gov), as well as to navigate IT security, privacy and legal issues.

15:06 – Why creating and hosting content on-network is critical to maintaining the credibility of FEMA’s off-network social media communications efforts.

15:33 – How FEMA sequences the release of information during a crisis incident on-network and off-network.

17:22 – How and why social media has marginalized the effectiveness of press releases. The benefit of amplifying on-network information via Twitter, Facebook and other social media sites to reach individuals with potentially live saving information.

18:05 – Making social media status updates more credibility by back-ending them with links to on-network information, so recipients can verify information by means of the authority of the FEMA.gov domain.

19:08 – Instead of only pushing out safety alerts, FEMA is using social networking sites to search for and connect people looking for disaster relief, safety and security information with links to potentially lifesaving information at FEMA.gov. The sequencing of on-network versus off network information distribution, and the value of presenting content at your own domain versus a third-party social media site.

20:53 – Managing information security concerns when communicating about potentially vulnerable communities during times of crisis.

22:56 – The tools FEMA is using to crowd source the kind of crisis communications people need most during emergencies, and natural disasters, as well as the benefits of using web-based tools or software as a service at organization’s with stringent network security demands.

24:16 – What skill sets and staffing levels are required to manage media monitoring during a crisis, and how FEMA is using social media to listen proactively as a way of indentifying and distributing the information people need most.

26:24 – Why compatibility is critical to the effectiveness of America’s disaster response systems, and why interoperability and compliance are critical to FEMA’s social media communications strategy.

28:16 – What FEMA is doing to make disaster relief information available via mobile devices, and the notion of FEMA evolving into the public steward of raw disaster relief data, which could be repurposed and visualized by the public with open source tools like Google Maps.

30:42 – The network infrastructure required to respond to significant spikes in traffic, which customarily arise during times of crisis, and the content delivery network FEMA uses to help respond to increases in page requests.

33:05 – The legal guidelines that mandate what types of features government agencies can and can’t take advantage of when setting up and customizing various social media accounts.

35:11 – How FEMA is using internal communications to replace command and control style communications, with a more scalable model that lets the center of the organization inform the edges, and the edges inform the world.

37:02 – End

Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

Public affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media.

Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe.

1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:09 – Public diplomacy definition from Mountain Runner blogger Matt Armstrong.

4:05 – Why social media is a critical component of public policy, public affairs and public relations.

4:54 – How public policy can be used to dispel inaccurate information being promulgated by extremist groups online, by highlighting the differences between what an organizations says and what it actually does.

6:06 – Matt Armstrong’s gives his report on how the U.S. Department of State is doing in the area of social media engagement and web-based communications, relative to the U.S. Department of Homeland Security and U.S. Department of Defense, and what could be done to improve the State Department’s global engagement strategy.

8:20 – Matt Armstrong opines on how the U.S. Dept. of State is using Dipnote as an extension of their public diplomacy, public policy and public affairs efforts.

9:30 – Matt Armstrong shares has strategic communications approach to Facebook for U.S. Embassies.

10:31 – Matt Armstrong talks briefly about Exchanges Connect, which was set up by the U.S. Department of State on the Ning white label social networking platform.

13:54 – Matt Armstrong gives his advice to Secretary of State Clinton on how the U.S. Department of State can effectively achieve global electronic engagement in the age of social media, cutting the red tape between public affairs and public diplomacy and the problem with the Smith-Mundt Act.

17:18 – How the U.S. Department of State International Information Program website America.gov defies the Smith-Mundt Act, according the Matt Armstrong.

18:15 – Why broadcasting in Spanish in the United States is one of the easiest, most effective ways to convey public policy and conduct public affairs with Latin America, by leveraging foreign nationals and foreign media operating within the United States.

21:25 – Why open and honest online communications that acknowledge bad news as much as good are the only way to win what Presidents Truman and Eisenhower called the “struggle for the minds and wills” of the global populace.

21:47 – The origins of public affairs, public diplomacy and public relations, and why openness, honesty and the frequency of engagement is even more important in the online communications and social media space. Why web-based communications frustrate segmentation.

24:25 – Social media engagement for government communicators debunked by Matt Armstrong.

26:40 – Whether or not the U.S. Department of State will ever be adequately resourced to lead in global engagement online. Matt Armstrong grades the performance of senior advisor on innovation to secretary Clinton Alec Ross and the institutional hurdles that the U.S. Dept. of State will need to clear to practice successful global engagement in the social media age.

29:10 -- End

Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills.

Public affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media.

Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe.

1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients.

2:09 – Public diplomacy definition from Mountain Runner blogger Matt Armstrong.

4:05 – Why social media is a critical component of public policy, public affairs and public relations.

4:54 – How public policy can be used to dispel inaccurate information being promulgated by extremist groups online, by highlighting the differences between what an organizations says and what it actually does.

6:06 – Matt Armstrong’s gives his report on how the U.S. Department of State is doing in the area of social media engagement and web-based communications, relative to the U.S. Department of Homeland Security and U.S. Department of Defense, and what could be done to improve the State Department’s global engagement strategy.

8:20 – Matt Armstrong opines on how the U.S. Dept. of State is using Dipnote as an extension of their public diplomacy, public policy and public affairs efforts.

9:30 – Matt Armstrong shares has strategic communications approach to Facebook for U.S. Embassies.

10:31 – Matt Armstrong talks briefly about Exchanges Connect, which was set up by the U.S. Department of State on the Ning white label social networking platform.

13:54 – Matt Armstrong gives his advice to Secretary of State Clinton on how the U.S. Department of State can effectively achieve global electronic engagement in the age of social media, cutting the red tape between public affairs and public diplomacy and the problem with the Smith-Mundt Act.

17:18 – How the U.S. Department of State International Information Program website America.gov defies the Smith-Mundt Act, according the Matt Armstrong.

18:15 – Why broadcasting in Spanish in the United States is one of the easiest, most effective ways to convey public policy and conduct public affairs with Latin America, by leveraging foreign nationals and foreign media operating within the United States.

21:25 – Why open and honest online communications that acknowledge bad news as much as good are the only way to win what Presidents Truman and Eisenhower called the “struggle for the minds and wills” of the global populace.

21:47 – The origins of public affairs, public diplomacy and public relations, and why openness, honesty and the frequency of engagement is even more important in the online communications and social media space. Why web-based communications frustrate segmentation.

24:25 – Social media engagement for government communicators debunked by Matt Armstrong.

26:40 – Whether or not the U.S. Department of State will ever be adequately resourced to lead in global engagement online. Matt Armstrong grades the performance of senior advisor on innovation to secretary Clinton Alec Ross and the institutional hurdles that the U.S. Dept. of State will need to clear to practice successful global engagemen...

Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals.

To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitter apps Tweetdeck, Tweetchat or Tweetgrid. By posting comments with the #journchat keyword, or hashtag as they are known by Twitterers, you can add your remaining 129 characters (140-11 to accommodate the hastag) into the online conversation.

In this interview, Sarah talks about why #journchat took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro blogging for corporate reputation management, crisis communications, social media optimization and lift search engine rankings.

1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why?

3:42 – Sarah Evans on using Twitter apps for group messaging to block spammers from Twitter chats.

4:15 – Sarah Evans reveals her biggest surprises about moderating her weekly Tweet chat.

5:34 – Sarah Evans on the size of the community she’s built from moderating #journchat weekly.

6:43 – Sarah Evans on how and why #journchat grew so quickly on the Twitter instant messaging platform.

8:02 – Sarah Evans’ top three tips for leveraging social media to launch a successful, recurring online social media PR event.

9:15 – Sarah Evans on the level of support she received through the Twitter social networking platform when she first introduced #journchat, and how it served to validate her social networking event.

10:21 – Sarah Evans on social media strategy considerations for organizational communicators, branded Twitter accounts and personal Twitter accounts.

12:37 – Sarah Evans on best online reputation management practices for disclosing who the organizational communicator(s) behind a branded Twitter account are.

13:48 – Sarah Evans on the risks associated with letting an employee build their personal brand at the expense of a corporate brand. Eric mentions a previous episode in which Toyota revealed their social media strategy for putting their brand first on Twitter, while still acknowledging each employee’s contribution.

15:40 – Sarah Evans on pitching news stories to journalists and other media relations techniques via Twitter.

16:52 – Sarah Evans on her role as a guest writer at Mashable, the social media marketing tactics, social media SEO and social media marketing blog.

17:05 – Sarah Evans discusses Media On Twitter, a free, user-generated contact record database of journalists on Twitter which provides Twitter IDs for reporters and bloggers, much as Vocus PRWeb.

18:42 – Sarah Evans on social media PR strategy and social media engagement.

19:45 – Sarah Evans names the companies she thinks are doing a good job leveraging social media for communications.

21:15 – Sarah Evans on where we’re headed and future growth prospects for social media and online social networking.

22:57 – Sarah Evans gives out her Twitter ID and shares the best way to reach her.

24:04 -- End

Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills.

Twitter marketing training episode with public relations specialist Sarah Evans, who has more than 100,000 followers.

In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro blogging for corporate reputation management, crisis communications, social media optimization and lift search engine rankings.

SHOW NOTES:

2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why?

3:42 – Sarah Evans on using Twitter apps for group messaging to block spammers from Twitter chats.

4:15 – Sarah Evans reveals her biggest surprises about moderating her weekly Tweet chat.

5:34 – Sarah Evans on the size of the community she’s built from moderating #journchat weekly.

6:43 – Sarah Evans on how and why #journchat grew so quickly on the Twitter instant messaging platform.

8:02 – Sarah Evans’ top three tips for leveraging social media to launch a successful, recurring online social media PR event.

9:15 – Sarah Evans on the level of support she received through the Twitter social networking platform when she first introduced #journchat, and how it served to validate her social networking event.

10:21 – Sarah Evans on social media strategy considerations for organizational communicators, branded Twitter accounts and personal Twitter accounts.

12:37 – Sarah Evans on best online reputation management practices for disclosing who the organizational communicator(s) behind a branded Twitter account are.

13:48 – Sarah Evans on the risks associated with letting an employee build their personal brand at the expense of a corporate brand. Eric mentions a previous episode in which Toyota revealed their social media strategy for putting their brand first on Twitter, while still acknowledging each employee’s contribution.

15:40 – Sarah Evans on pitching news stories to journalists and other media relations techniques via Twitter.

16:52 – Sarah Evans on her role as a guest writer at Mashable, the social media marketing tactics, social media SEO and social media marketing blog.

17:05 – Sarah Evans discusses Media On Twitter, a free, user-generated contact record database of journalists on Twitter which provides Twitter IDs for reporters and bloggers.

18:42 – Sarah Evans on social media PR strategy and social media engagement.

19:45 – Sarah Evans names the companies she thinks are doing a good job leveraging social media for communications.

21:15 – Sarah Evans on where we’re headed and future growth prospects for social media and online social networking.

22:57 – Sarah Evans gives out her Twitter ID and shares the best way to reach her.

24:04 -- End

Photo by Geoff Livingston.