Comments on:

Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals.

Show Notes:

1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.

5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR.

6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.

8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization.

12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.

14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.

16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool.

19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use.

23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them.

27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each.

29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms.

30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR.

33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community.

35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.

38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.

40:00 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to [email protected] or tweet @ipressroom.

Social media management, social media optimization and social media PR on Facebook with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing.

Show Notes:

4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.

5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR.

6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.

8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization.

12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.

14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.

16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool.

19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. 

23:25 – New media maven C.C. Chapman tells us what an “fbml” is and gives guidance to where to find out more information about them.

27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each.

29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms.

30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR.

33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community.

35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.

38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.

40:00 – End

Photo by CC Chapman.

Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers.

Show Notes:

1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com.

3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history.

4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event.

6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility.

9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers.

12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals.

16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.”

19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations.

21:17 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to [email protected] or tweet @ipressroom.

Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers.

Show Notes:

3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history.

4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event.

6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility.

9:00 – Jason Rosenberg gives his perspective on how the DNC has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful.

He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers.

12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible.

He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals.

16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications.

He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.”

19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists.

He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations.

21:17 – End

Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, digital media compliance, the social media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy.

Show Notes:

3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC.

4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist.

5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals.

7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market.

8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today.

9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today.

10: 37 – PR jobs expert Don Spetner on best practices for new media communications management.

11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy.

12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators.

13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market.

14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations.

16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests.

19:07 - End

Photo by Saulo Mohana on Unsplash

Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC.

Show Notes:

1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com.

3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC.

4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist.

5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals.

7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market.

8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today.

9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today.

10: 37 – PR jobs expert Don Spetner on best practices for new media communications management.

11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy.

12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators.

13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market.

14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations.

16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests.

19:07 - End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email [email protected] or tweet @ipressroom.

Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more.

Show Notes:

1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging.

4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community.

6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums.

7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing.

8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee.

11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations.

15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim.

20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks.

22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels.

24:05 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to [email protected] or tweet @ipressroom.

This is a podcast about the benefits of social media marketing, the benefits of social networking and the benefits of blogging.

I discussed building profitable online communities, understanding the differences between Linkedin and Facebook for B2B marketing, mapping objectives to social media channels and more with explained John Cass, the author of Strategies and Tools for corporate blogging.

If you're launching a corporate blog, you'll find this timeless interview very useful.

Social Media Marketing Best Practices Topics Discussed

3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging.

4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of B2B social media, and how corporate blogs can help businesses engage with their community.

6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research.

He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums.

7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B marketing setting.

John also reveals the specific benefits of social networking for business-to-business marketing.

8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful.

He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee.

11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable.

He talks about how pharmaceutical companies use social media in a highly regulated industry.

15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on the Web by Amy Jo Kim.

20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks.

22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels.

24:05 – End

Photo by Jakob Owens on Unsplash

Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web.

Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom.

Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service.

Show Notes:

1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com.

3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media.

7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future.

11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles.

16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department.

20:42 – Kevin Roderick on hyper local media.

22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just.

25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands.

27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape.

31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts.

33:39 – End

More Interviews with LA Times Staffers:

On the Record...Online with Los Angeles Times Editorial Writer Jon Healey

On the Record...Online with LA Times Entertainment Writer John Horn

On the Record...Online with Los Angeles Times Columnist Joel Stein

On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to [email protected] or tweet @ipressroom.

Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web.

Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom.

Show Notes:

3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media.

7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future.

11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles.

16:36 -- Kevin Roderick compares the now defunct data desk at the Los Angeles Times to their failed political polling department.

20:42 – Kevin Roderick on hyper local media.

22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just.

25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands.

27:34 – Kevin Roderick on niche new media outlets like Daily Candy and the dangers of a polarized news media landscape.

31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts.

33:39 – End

Photo by Bank Phrom on Unsplash