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Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit.

Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relations Worldwide. He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News.

Show Notes:

2:17 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure audio and video podcasts. Sample online podcast centers include the LA Opera and the California Endowment. For more information tweet @chrisbechtel or email info at ipressroom dot com.

3:31 – Jon Greer discusses the level of trust people have for PR firms, and how that impacts the PR Agency hiring process.

4:59 – Jon Greer reveals the most important questions to ask a PR firm when they’re pitching you their services.

5:41 – Jon Greer on the most important thing to look for in any PR firm you’re considering hiring.

6:22 – Jon Greer on what clients want most from PR Agencies.

7:05 – Jon Greer on how to deduce the health and well being of any public relations agency by asking a few, simple questions.

8:09 – Jon Greer on how to secure senior level counsel.

8:59 – Jon Greer on what to look for in a PR Agency retainer agreement, and the types of changes to negotiate to strike the best deal.

10:08 – Jon Greer on what client’s need to do to get the highest level of service from a PR Agency and how to become the client that PR practitioners want to spend their time on.

11:39 – Jon Greer tells future PR Agency clients what they should and shouldn’t expect from a PR Agency.

13:24 – Jon Greer talks about pricing PR services and how to make sure you are charged a fair price by a public relations agency.

14:57 – Jon Greer walks us through price ranges for retaining boutique PR firms, mid-size PR firms and large PR firms.

17:24 – Jon Greer on the number of press releases a client should expect to receive for varying monthly retainer levels.

19:09 – The economic challenges of PR measurement, what makes it relatively expensive and how to manage those costs.

21:04 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention in Detroit.

Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 20 years in public relations, who has been an independent consultant.

Before that, he served as a vice president of Edelman Public Relations Worldwide.

He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News.

Show Notes:

3:31 – Jon Greer discusses the level of trust people have for PR firms, and how that impacts the PR Agency hiring process.

4:59 – Jon Greer reveals the most important questions to ask a PR firm when they’re pitching you their services.

5:41 – Jon Greer on the most important thing to look for in any PR firm you’re considering hiring.

6:22 – Jon Greer on what clients want most from PR Agencies.

7:05 – Jon Greer on how to deduce the health and well being of any public relations agency by asking a few, simple questions.

8:09 – Jon Greer on how to secure senior level counsel.

8:59 – Jon Greer on what to look for in a PR Agency retainer agreement, and the types of changes to negotiate to strike the best deal.

10:08 – Jon Greer on what client’s need to do to get the highest level of service from a PR Agency and how to become the client that PR practitioners want to spend their time on.

11:39 – Jon Greer tells future PR Agency clients what they should and shouldn’t expect from a PR Agency.

13:24 – Jon Greer talks about pricing PR services and how to make sure you are charged a fair price by a public relations agency.

14:57 – Jon Greer walks us through price ranges for retaining boutique PR firms, mid-size PR firms and large PR firms.

17:24 – Jon Greer on the number of press releases a client should expect to receive for varying monthly retainer levels.

19:09 – The economic challenges of media monitoring, what makes it relatively expensive and how to manage those costs.

21:04 – End

Photo by Austin Distel on Unsplash

Media training can help you interview better when you talk to reporters, journalists and online influencers.

This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit.

Commcore provides executives and spokespeople in corporations, associations and public affairs organizations with communication skills training and public relations services virtually and in-person. They have customized training and coaching services to meet thier client’s needs

Mr. Gilman is also author of the book “Get to the Point” and also posts about sticky message of the month on his blog.

In this audio recording he provides an introduction to the most important things you need to know if you are serving as a official corporate spokesperson for an organization.

If you've never experienced a media training session before this recording will get you up to speed in a short of time.

What is Media Training?

Media training involves helping business leaders represent themselves effectively when interviewing to the news media through role playing exercises, mock interviews and watching and critiquing yourself on video.

A media trainer teaches business people how to communicate in short statements or sound bites that are difficult for journalist to edit and use out of context.

Media training session with Aboitiz in Manila

You learn how to avoid making ambiguous statements. The point is to speak in no uncertain terms that can be misinterpreted.

Media training how to avoid some of the common pitfalls that arise when interviewing with reporters who are filing stories on a short deadline and may not have the time to consider the nuances or inferences of a statement and instead take it for what it is.

Media training, while still popular today, was more popular before the internet and social media, when journalists were the gatekeepers of public audiences.

Media Training vs Social Media Training

Today, since anyone can communicate to the public via social media, social media training courses help non-official spokespeople used social media effectively and responsibly at work.

I have plenty of free social media training courses you can take if you're interested in training unofficial spokespeople.

Online social media training course give businesses a useful, cost-effective way to increase their social media literacy and, in turn, effectiveness.

I have a library of online social media training program with the same high-quality, top-rated content I present in my social media bootcamps all over the world, backed with an arsenal of supplemental materials.

Social media training session I led at the US Embassy to Athens in Greece.

If you're looking for social media training courses or if you need help producing customer success webinars for SaaS, check out these links. That's not what this podcast is about.

How Much Does Media Training Cost?

This is a free media training session with interview drills that I recorded with a very experienced, senior media trainer with decades of experience.

He trains c-level executives and business leaders to serve as corporate spokespeople in official capacity.

If you're looking to bring in a media trainer to conduct live media training at your organization,

Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit.

Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month..

Show Notes:

1:59 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure online public relations and corporate communications campaigns with a branded online newsroom inside your corporate website. For more information tweet @chrisbechtel or email info at ipressroom dot com.

3:57 – Andrew Gilman on the objective of the sound bite, and on what it takes to craft a sound bite that gets picked up.

4:22 – Andrew Gilman discusses weaving sound bites into difficult interviews.

4:40 – Andrew Gilman on the best sound bite to come out of the recent US Presidential Election.

5:40 – The importance of analogies and visualizations in crafting memorable sound bites.

6:30 – Andrew Gilman shares one of the best sound bites he ever created.

7:57 – Andrew Gilman uses the WIIFM messaging factor to craft a memorable sound bite on the benefit of car doors that open wider.

9;30 – Andrew Gilman on how the LAPD, LAFD, Teacher’s Union and other California State Employees used carefully tested sound bites to defeat Governor Arnold Schwarzenegger’s attempt to eliminate Defined Benefit Contribution Plans.

10:39 -- Referencing Wired Magazine’s June 2008 cover story on The End of Science, Eric Schwartzman asks Andrew Gilman whether or not the availability of data will change the way sound bites are created.

11:29 – Andrew Gilman discusses the shortcomings of data and the importance of tapping emotional sentiment when designing a sound bite.

12:20 – Andrew Gilman on putting a sound bite to the “Hey Marge” test.

12:58 – Andrew Gilman on the optimal duration of the quintessential sound bite, and why effective sound bites are always longer than what actually get picked up.

14:45 – Andrew Gilman on the impact of sound bites on our collective IQ as a populace.

15:09 – Leveraging sound bites to drive web traffic.

15:41 – Andrew Gilman on the impact of the sound bite on media and democracy, and some of the most damaging political sound bites of modern history.

16:20 – Andrew Gilman on advocating for your interests with sound bites.

17:05 – In addition to his book “Get to the Point” and his online sticky message of the month, Andrew Gilman’s recommends the book “Made to Stick” about how to create memorable sound bites.

17:36 – Andrew Gilman on how top political messaging gurus on the left and the right use sound bites to frame debates of national and international interest, and the power of well chosen words in striking popular sentiments.

18:10 – Karl Rove’s use of sound bites to promote policy.

19:33 – End

Entrepreneur Loic LeMeur talks about how he mobilized the web to support of Sarkozy’s election campaign, how social media has changed public relations for tech startups and the impact of transparency on personal privacy.

Show Notes:

2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France.

3:24 – Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community.

4:37 – Loic LeMeur discusses the blogosphere’s and news media’s reaction to his podcast interview with Nicolas Sarkozy.

5:41 – Loic LeMeur shares the biggest lesson he took away from his work on the Sarkozy campaign.

7:03 – Loic LeMeur talks about how the Sarkozy campaign was able to leverage the blogosphere to drive news media coverage.

9:14 – Loic LeMeur on why disagreed with Brian Solis’s guest post on TechCrunch about the secrets of PR.

11:20 – Loic LeMeur’s opinion of Seth Godin’s newest book Tribes and the concept of managing communities instead of brands.

12:57 – Loic LeMeur on how organizations that provide necessary products that don’t always breed enthusiasm should approach social media communications.

14:02 – Loic LeMeur on why cell phone providers and utilities should be on Twitter, and how customer service can propel positive word of mouth.

16:01 – Loic LeMeur on Twitter’s response, or lack thereof, to hacked celebrity accounts.

18:04 – Loic LeMeur on the expectation management trap of over transparency.

19:42 – Loic LeMeur on the single, biggest challenge government communicator’s face with respect to social media engagement.

22:29 – Loic LeMeur on sustaining the momentum of social media communications campaigns beyond an election cycle.

23:52 – Loic LeMeur on how he used social media to solicit input for his session on privacy at the World Economic Summit.

24:43 – Loic LeMeur on personal privacy and the prospect of segmented communications in the social media age.

27:47 – Drawing a question from an interview by Brooke Gladstone’s with Nicolas Carr, author of The Big Switch on the NPR program On the Media, Eric Schwartzman asks Loic LeMeur if he is concerned that companies may someday use personal information to manipulate behavior.

32:15 – Loic LeMeur on the potential cultural threats of a world without physical media.

35:04 – Loic LeMeur on the social benefits of MMOGs

36:25 – Loic LeMeur on his online video social networking service Seesmic.

41:24 – Loic LeMeur on how video can be used to build more meaningful relationships online.

43:53 – Loic LeMeur on how genders dress their Seesmic shots differently.

46:08 – Loic LeMeur on how Chris Pirillo and Leo LaPorte are using video to create a personal brand online.

50:14 – End

Photo By Christopher Michel - https://www.flickr.com/photos/cmichel67/15796673517/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=37210918

Seesmic founder and popular blogger Loic LeMeur talks about how he mobilized the blogosphere in support of President Nicolas Sarkozy’s election campaign, how social media has changed public relations and the impact of transparency on personal privacy. Seesmic recently entered a closed Beta on a new version of the Twitter social media client Thwirl.

Show Notes:

2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France.

3:24 – Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community.

4:37 – Loic LeMeur discusses the blogosphere’s and news media’s reaction to his podcast interview with Nicolas Sarkozy.

5:41 – Loic LeMeur shares the biggest lesson he took away from his work on the Sarkozy campaign.

7:03 – Loic LeMeur talks about how the Sarkozy campaign was able to leverage the blogosphere to drive news media coverage.

9:14 – Loic LeMeur on why disagreed with Brian Solis’s guest post on TechCrunch about the secrets of PR.

11:20 – Loic LeMeur’s opinion of Seth Godin’s newest book Tribes and the concept of managing communities instead of brands.

12:57 – Loic LeMeur on how organizations that provide necessary products that don’t always breed enthusiasm should approach social media communications.

14:02 – Loic LeMeur on why cell phone providers and utilities should be on Twitter, and how customer service can propel positive word of mouth.

16:01 – Loic LeMeur on Twitter’s response, or lack thereof, to hacked celebrity accounts.

18:04 – Loic LeMeur on the expectation management trap of over transparency.

19:42 – Loic LeMeur on the single, biggest challenge government communicator’s face with respect to social media engagement.

22:29 – Loic LeMeur on sustaining the momentum of social media communications campaigns beyond an election cycle.

23:52 – Loic LeMeur on how he used social media to solicit input for his session on privacy at the World Economic Summit (#davos).

24:43 – Loic LeMeur on personal privacy and the prospect of segmented communications in the social media age.

27:47 – Drawing a question from an interview by Brooke Gladstone’s with Nicolas Carr, author of The Big Switch on the NPR program On the Media, Eric Schwartzman asks Loic LeMeur if he is concerned that companies may someday use personal information to manipulate behavior.

32:15 – Loic LeMeur on the potential cultural threats of a world without physical media.

35:04 – Loic LeMeur on the social benefits of MMOGs

36:25 – Loic LeMeur on his online video social networking service Seesmic.

41:24 – Loic LeMeur on how video can be used to build more meaningful relationships online.

43:53 – Loic LeMeur on how genders dress their Seesmic shots differently.

46:08 – Loic LeMeur on how Chris Pirillo and Leo LaPorte are using video to create a personal brand online.

50:14 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Online newsroom specialist Eric Schwartzman puts PIER Systems Founder & CEO Gerald Baron On the Record...Online at the PRSA International Conference 2008 in Detroit about trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business.

Like public relations software provider iPressroom, PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering specifically to the crisis communications objectives of public relations and media relations. PIER unifies innovative technology and tools in one web-based application to help organizations maintain business continuity, while making organizational communications simple and easy.

SHOW NOTES:

1:23 -- How to SEO press releases using iPressroom’s SEO wizard with trackable hyperlinks, part of the iPressroom online newsroom public relations software package. For more info tweet @chrisbechtel.

2:54 -- Gerald Baron outlines his presentation on handling crisis communications with public relations software titled “Building Trust in a Threatening Media Environment,” which was delivered at the PRSA International Conference 2008 in Detroit.

3:42 -- Gerald Brown on the disappearance of news cycles in a hyper competitive environment based on immediacy. Gerald talks about a reporter who broke news about Hurricane Ike, a Los Angeles Fire Department distributing fire safety information on Twitter and what it all means for crisis communications.

4:49 -- Gerald Baron on the impact of the news media, and people’s insatiable quest for up-to-the-second information, on the business of crisis communications, public relations, and media relations and the inherent risks associated with letting others tell your story for you.

5:43 -- Gerald Baron shares his for “Ps” of effectively online communications, which are: Policy, Plans, People and Platform. He also discusses why communicating with incredibly speed, and directly to constituents, are critical components to telling your own story in a world without news cycles.

6:36 -- Gerald Baron uses the Virginia Tech massacre as an example of why organizations need the ability to handle direct to the public crisis communications with incredible speed, and the role of public relations software in that process.

7:23 -- Gerald Baron reveals the key features that a public relations software package should have: single online control platform; be entirely web-based; exist independent and outside of the organizations IT infrastructure; and be completely controlled by public relations professionals.

8:35 -- Gerald Baron discusses the lessons he learned from the Virginia Tech Shootings, one of which is raised expectations for rapid communications directly from organizations. He says the VT shootings underscore that we no longer live in a world in where people can depend on the media for urgent information during an emergency.

9:39 -- Gerald Baron explains why stand alone text notification systems that are not integrated public relations software platforms are potentially dangerous to PR professionals, because they attempt to substitute notifications for communications. He cites research [PDF] from PIER Systems that he says show outbound notifications drive demand of inbound requests for additional information.

10:53 -- Gerald Baron lists the additional modes of communications, like your website or online newsroom, RSS and email, which are just as important as the instant notifications people now expect to receive from organizations during a catastrophe. He paints a hypothetical crisis scenario where students get a text message to their phones about some kind of disaster or emergency, jam up the phone lines in search of more information and then go to the school’s website, which is hopefully built to handle huge numbers of simultaneous incoming requests. He says the system breaks down when organizations deploy a notification system without fortifying their ability to respond to the increased incoming requests for additional information.

12:02 -- Gerald Baron talks about the importance of integration when selecting public relations software to support external communications, and on the need for effectiveness and efficiency, particularly at a time when staffing level are being reduced, and individuals are being asked to do more with less. He also discusses the cost benefits of an integrated public relations software platform.

15:49 -- End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom public relations software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. He created the On the Record...Online podcast in April 2005 with the support of the iPressroom content development team.

In this exclusive interview on social media management during a crisis, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business.

PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering specifically to the crisis communications objectives of public relations and media relations.

PIER unifies innovative technology and tools in one web-based application to help organizations maintain business continuity, while making organizational communications simple and easy.

SHOW NOTES:

2:54 -- Gerald Baron outlines his presentation on handling crisis communications with public relations software titled "Building Trust in a Threatening Media Environment," which was delivered at the PRSA International Conference in Detroit.

3:42 -- Gerald Brown on the disappearance of news cycles in a hyper competitive environment based on immediacy. Gerald talks about a reporter who broke news about Hurricane Ike, a Los Angeles Fire Department distributing fire safety information on Twitter and what it all means for crisis communications.

4:49 -- Gerald Baron on the impact of the news media, and people’s insatiable quest for up-to-the-second information, on the business of crisis communications, public relations, and media relations and the inherent risks associated with letting others tell your story for you.

5:43 -- Gerald Baron shares his for "Ps" of effectively online communications, which are: Policy, Plans, People and Platform. He also discusses why communicating with incredibly speed, and directly to constituents, are critical components to telling your own story in a world without news cycles.

6:36 -- Gerald Baron uses the Virginia Tech massacre as an example of why organizations need the ability to handle direct to the public crisis communications with incredible speed, and the role of public relations software in that process.

7:23 -- Gerald Baron reveals the key features that a public relations software package should have: single online control platform; be entirely web-based; exist independent and outside of the organizations IT infrastructure; and be completely controlled by public relations professionals.

8:35 -- Gerald Baron discusses the lessons he learned from the Virginia Tech Shootings, one of which is raised expectations for rapid communications directly from organizations. He says the VT shootings underscore that we no longer live in a world in where people can depend on the media for urgent information during an emergency.

9:39 -- Gerald Baron explains why stand alone text notification systems that are not integrated public relations software platforms are potentially dangerous to PR professionals, because they attempt to substitute notifications for communications.

He says  research from PIER Systems that he says show outbound notifications drive demand of inbound requests for additional information.

10:53 -- Gerald Baron lists the additional modes of communications, like your website or online newsroom, RSS and email, which are just as important as the instant notifications people now expect to receive from organizations during a catastrophe.

He paints a hypothetical crisis scenario where students get a text message to their phones about some kind of disaster or emergency, jam up the phone lines in search of more information and then go to the school’s website, which is hopefully built to handle huge numbers of simultaneous incoming requests.

Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company.

According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.”

Show Notes:

3:00 – Keith Green on strategic event planning and event marketing.

3:50 – Keith Green on the core elements of providing successful event marketing services.

4:37 – Keith and single most important component in any event marketing campaign.

6:15 -- Keith Green reveals an experiential marketing campaign he executed for Wachovia, one of the most difficult campaigns he ever planned, in which the bank used a wind money machine to entice new customers with the promise of free money.

7:32 – Keith Green on word of mouth marketing.

8:26 – Keith Green on what you need to know to accommodate the news media at a consumer marketing event.

9:27 -- Keith Green on staging the ultimate publicity photo opportunity.

10:12 – Keith Green discusses a recent publicity photo that Synergy Events set up for Vitamin Water.

11:55 – The most unexpected publicity stunt Keith Green ever organized called KFC Face from Space, which was the most downloaded video on YouTube for 10 days.

13:30 – Keith Green on accurately costing event marketing initiatives.

14:10 – Keith Green on typical profit margins in the event marketing agency businesses.

16:16 – For listeners looking to secure event marketing agency jobs, Keith Green talks about the Synergy Events internship program, and the types of people who do the best in event marketing.

18:32 – What Keith Green looks for when he’s interviewing a candidate for an event marketing company job.

20:51 – Keith Green on the average number of hours event marketing companies tend to work each week.

22:20 – Keith Green on what entry-level staffers earn at event marketing agencies.

23:10 – Keith Green gives his advice to event marketing agency staffers to be.

23:58 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

In this special episode, Micro Persuasion Blogger Steve Rubel’s lunch keynote from the 2008 PRSA Digital Impact Conference in New York City goes On the Record...Online. SVP and Director of Insights at Edelman Digital, Rubel is a well known online public relations advocate who also writes the popular public relations blog Micro Persuasion. He is a recognized online communications expert who excels at identifying key insights, trends and emerging digital platforms that can be applied to public relations, marketing and corporate communications campaigns.

Steve Rubel has also gone On the Record…Online about how he became the most popular PR Blogger and why he decided to join Edelman.

Show notes:

1:13 - Intro to Rubel’s speech at the Digital Impact Conference.

2:51 - Rubel online public relations responsibilities at Edelman Digital.

3:46 - Rubel on the erosion of mass reach media.

5:21 - Rubel on the Twitter and FriendFeed of tomorrow.

5:58 - Rubel on the 53 percent of people not engaged with online media.

6:33 - Rubel on Google.

8: 47 - Rubel on today’s think signals.

19:02 - Rubel on breaking down the web using the example of the NBA widget strategy.

12:38 - Rubel on today’s attention crash.

14:13 - Rubel on Will it Blend from Blendtec.

16:13 - Rubel on high interest niches using the example of Popurls.

18:47 - Rubel on using Google Trends to track data.

22:06 - Rubel on how to employ collaboration in marketing communications using the ideas of controlled and open communication.

26:33 - Rubel on his idea of living room 2.0, where branded content like Flickr will be transported directly into the living room.

29:37 - Rubel on geek marketers.

31:19 - Rubel on hallucinations for the future like the bloggers behind, Anywired, some of the new digital nomads.

33:36 - Rubel on today’s corporate data leaks occurring through Facebook, Gmail or Yahoo conversations.

36:30 - Rubel takes a question on how to keep social media simple and still sustain the depth of the message.

39:36 - Rubel on corporate blogs and how they can and can’t work.

41:00 - Rubel takes a question on whether organizations should have their agencies ghost write blogs.

43:45 - End

This podcast is hosted by Eric Schwartzman who is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.