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Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about the online press release, clearing news over the wire, online communications and PR technology.

Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite.

Additionally, he heads the company’s market research efforts, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

Show Notes:

4:05 - Strance on the growth of the online press releases.

5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.

7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.

8:13 - Strance on content management software, document management software and asset management software as a service providers like Vocus and iPressroom.

8:95 - Strance on selling online PR software to marketing departments instead of PR departments.

10:29 - Strance on the cliches of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.

12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End

MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms and what it takes to be a managing director.

Hass leads MSL Worldwide and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter &Gamble.

As CEO of Hass Associates, which was Michigan's largest PR firm, he was senior counsel to GM, and a key consultant to Chrysler.

Show Notes:

3:46 - Hass on how social media changed the public relations industry.

5:50 - Hass on discussing social media in board room.

8:41 - The relationship between stock price and PR Tech adoption.

9:13 - Hass on Google's big secret.

11:07 - Hass on the future of media relations as a PR agency revenue driver.

12:42 - Hass on reinventing the business of public relations.

14:09 - Hass on the economic future for MS&L.

17:07 - Hass on emerging PR markets.

18:51 - Hass on penetrating expanding into markets like China and India.

22:38 - Hass gives advice to PR job seekers on what he looks for in a new hires.

24:26 - End

Photo by Benjamin Child on Unsplash

What is media monitoring and analysis and how is it useful in journalism?

If you're interested in how social media monitoring works, you'll find this case study about how a reporter used social media monitoring to cover the Mumbai terrorists attacks fascinating.

In this exclusive audio podcast interview, Former Columbia Journalism Review Chief Mathew Ingram (he currently serves as chief digital writer) talks about how he used Twitter, Flickr and Wikipedia to triangulate truth and follow the Mumbai terrorist attack from thousands of miles away.

His coverage was controversial because some said you can't effectively write news coverage based on social media content alone. But he explains why that's not true, and his case if very compelling.

Social media monitoring continues to grow in importance as a news source.

And Twitter, which is the fastest of the social networking tools offering real time search, is emerging as an especially valuable source for reporters.

Mathew discusses why is media monitoring important, how to monitor social media to cover the news and how to monitor social media traffic. He wrote about Twitter as a news source on his blog as well.

His coverage of the tragedy cemented Twitter's role as a valuable news sources for tracking events in real time, according to an article titled "I Can't Believe Some People Are Still Saying Twitter Isn't A News Source," by Tech Crunch Founding Editor Michael Arrington.

He has written about the intersection between media and technology since the earliest days of the commercial internet.

Mathew has been published in the Washington Post and the Financial Times as well as by Reuters and Bloomberg.

Media Monitoring and Analysis of the Mumbai Terrorist Attacks

3:15 - Ingram on his recent blog post referencing Om Malik and immediate media like video camera reports.

4:29 - Ingram on his co-workers adoption of new media and emerging tools like TweetDeck and tag clouds.

5:35 - Ingram on whether Twitter is a good way for an organization spread the word about itself.

6:44 - What mainstream media can do that social media cannot.

8:30 - Ingram on how he consumes new media content through Blog Search, Wikipedia, Flicker and YouTube.

10:02 - Whether different social media channels are best for different information.

11:48 - Ingram on the opinion of Shel Holtz of For Immediate Release regarding whethe ror not old media adapts.

13:25 - Whether he tracks the paid PR newswires in addition to social media.

16:04 - Whether or not daily newspapers should get out of the breaking news business.

18:06 - How journalism can take the time to verify the news coming out of Twitter and publish it in a timely manner.

21:05 - Aaccuracy of mainstream media and the immediacy of new media.

23:07 - Passion in journalism vs. passion in blogging.

24:48 - End

Photo by IJF.

Globe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terrorist incident in Mumbai, the role he sees these tools playing in the news gathering process and why Twitter is just as good as mainstream media at creating a first draft of history.

Mathew Ingram is a blogger and the communities editor at The Globe and Mail, a national daily newspaper in Canada, where he blogs about new media and the Web. His position is aimed at helping make it easier for readers to interact with the paper, its writers and content. Ingram is a former technology writer and columnist, and started blogging as a way of pursuing his interest in new media.

Show notes:

3:15 - Ingram on his recent blog post referencing Om Malik and immediate media like video camera reports through Qik.

4:29 - Ingram on his co-workers adoption of new media and emerging tools like TweetDeck and tag clouds.

5:35 - Ingram on whether Twitter is a good way for an organization spread the word about itself.

6:44 - Ingram on what mainstream media can do that social media cannot.

8:30 - Ingram on how he consumes new media content through Blog Search, Wikipedia, Flicker and YouTube.

10:02 - Ingram on whether different social media channels are best for different information.

11:48 - Ingram on the opinion of Shel Holtz of For Immediate Release regarding whether or not old media adapts.

13:25 - Ingram on whether he tracks the paid PR newswires in addition to social media.

16:04 - Ingram on whether or not daily newspapers should get out of the breaking news business.

18:06 - Ingram on how journalism can take the time to verify the news coming out of Twitter and publish it in a timely manner.

21:05 - Ingram on the accuracy of mainstream media and the immediacy of new media.

23:07 - Ingram on passion in journalism vs. passion in blogging.

24:48 - End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications.

Social Media Management Show Notes:   

4:31 - Falls on how he uses social media for his client Maker’s Mark. 

6:42 - Falls on the wine and spirits industries appetite for social media.

8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives.

9:43 - Falls on technographic profiling. 10:45 - Falls on the key elements of a successful blog.

12:44 - Falls on moderating blog comments.

15:05 - Falls on where to blog.

16:36 - Falls on how social media is changing public relations.

18:02 - Falls on why PR should embrace social media.

19:26 - Falls on the impact of a slow economy on social media adoption.

21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier.

23:39 - End

Photo by JD Lasica

Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications.

Show Notes:

4:31 - Falls on how he uses social media for his client Maker’s Mark.

6:42 - Falls on the wine and spirits industries appetite for social media.

8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives.

9:43 - Falls on technographic profiling.

10:45 - Falls on the key elements of a successful blog.

12:44 - Falls on moderating blog comments.

15:05 - Falls on where to blog.

16:36 - Falls on how social media is changing public relations.

18:02 - Falls on why PR should embrace social media.

19:26 - Falls on the impact of a slow economy on social media adoption.

21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier.

23:39 - End

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference.

Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.

Show Notes:

2:33 - Graham on his “Online and Offline Word of Mouth” session at the 2008 PRSA International Conference.

3:23 - Graham on the influence that word of mouth has on internet marketing and online advertising.

4:00 - Graham on how marketing and public relations professionals can leverage word of mouth.

5:02 - Graham speaks about how he got involved in word of mouth marketing.

6:01 - Graham on the origins of word of mouth marketing.

6:47 - Graham on tactical word of mouth marketing.

9:12 - Graham on the future of the daily news.

10:50 - Graham discusses how the New York Times maintains its depth and scope.

13:12 - Graham on InfoWorld’s decision early on to web publish only.

14:37 - Graham on The New York Times readership.

15:20 - Graham on the social media at The New York Times.

18:00 - Graham describes and the digital strategy of The New York Times under Arthur Sulzberger.

19:23 - Graham shares advice to people like Sam Zell on how to save newspapers.

20:38 - Graham on the dissertation he’s currently writing on rumor control.

20:46 - Graham describes some of what he’s learned so far on rumor control.

21:33 - Graham explains the relationship between rumor and crowd control.

22:24 - Schwartzman asks about crowd control online with examples like the uncovering of Marie Digby.

25:12 - Graham gives advice to the public relations agencies moving forward.

26:16 - Graham on what he’s found surprising while researching The New York Times readers.

28:32 - End

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference.

New York Times Executive Director of Customer Insight Jeffrey Graham talks about word of mouth marketing, rumor control, the wisdom of the crowd and keeping the Grey Lady profitable.

Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing.

Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.

Others from the New York Times who have appeared on this podcast include media business columnist David Carr and consumer electronics columnist David Pogue. 

Show Notes:

2:33 - Graham on his “Online and Offline Word of Mouth” session at the PRSA International Conference.

3:23 - Graham on the influence that word of mouth has on internet marketing and online advertising.

4:00 - Graham on how marketing and public relations professionals can leverage word of mouth.

5:02 - Graham speaks about how he got involved in word of mouth marketing.

6:01 - Graham on the origins of word of mouth marketing.

6:47 - Graham on tactical word of mouth marketing.

9:12 - Graham on the future of the daily news.

10:50 - Graham discusses how the New York Times maintains its depth and scope.

13:12 - Graham on InfoWorld’s decision early on to web publish only.

14:37 - Graham on The New York Times readership.

15:20 - Graham on the social media at The New York Times.

18:00 - Graham describes and the digital strategy of The New York Times under Arthur Sulzberger.

19:23 - Graham shares advice to people like Sam Zell on how to save newspapers.

20:38 - Graham on the dissertation he’s currently writing on rumor control.

20:46 - Graham describes some of what he’s learned so far on rumor control.

21:33 - Graham explains the relationship between rumor and crowd control.

22:24 - Schwartzman asks about crowd control online with examples like the uncovering of Marie Digby.

25:12 - Graham gives advice to the public relations agencies moving forward.

26:16 - Graham on what he’s found surprising while researching The New York Times readers.

28:32 - End

Photo by Annie Spratt on Unsplash

Los Angeles Times editorial writer Jon Healey goes On the Record...Online on how opinion journalism is adapting to the blogosphere, how to get a meeting with the editorial board at the LAT and the LAT's political leanings.

Healey focuses on intellectual property, technology, the economy, regulation and general business issues. Also, his Bit Player blog concentrates on the bridging of entertainment and technology.

Show notes:

2:58 - Healey on the political stance of the Los Angeles Times.

5:45 - Healey on the purpose and outcome of the Wikitorial experiment.

7:19 - Healey on media ownership caps.

8:53 - Healey on the present influence of the Los Angeles Times.

10:43 - Healey discusses the Los Angeles Times’ social media policy or lack there of.

12:41 - Healey on the advantage newspapers have over nonprofessional sources.

13:41 - Healey discusses the blogosphere’s level of influence on the Los Angeles Times.

16:10 - Healey on how to request a meeting with the board.

17:02 - Healey shares how to reach the op-ed side.

18:46 - Healey on the future market for journalism.

23:06 - Healey on market’s demand for copy.

25:10 - Healey on the Los Angeles Times’ opinion of the 2008 election.

26:53 - Healey reveals the new publisher’s political views.

28:13 - End

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

Los Angeles Times Deputy Editorial Page Editor Jon Healey advises public relations specialists on how to propose a meeting with the editorial board at the Los Angeles Times, how digital PR is adapting to opinion journalism and what the future holds for the house that Otis Chandler built.

Others from the Los Angeles Times who have appeared on this podcast include interactive GM Rob Barrett, columnist Joel Stein and entertainment reporter John Horn.

Show notes:

2:58 - Healey on the political leanings of the Los Angeles Times.

5:45 - Healey on the purpose and outcome of the Wikitorial experiment.

7:19 - Healey on media ownership caps.

8:53 - Healey on the present influence of the Los Angeles Times.

10:43 - Healey discusses the Los Angeles Times’ social media policy.

12:41 - Healey on the advantage newspapers have over nonprofessional sources.

13:41 - Healey discusses the blogosphere’s level of influence over the Los Angeles Times.

16:10 - Healey on how to request a meeting with the editorial board.

18:46 - Healey on the future of print journalism.

25:10 - Healey on the Los Angeles Times’ opinion of the election. (This interview was recorded before the Presidential Election)

26:53 - Healey on the Los Angeles Times publisher’s political views.

28:13 - End

Photo by Chris Eason