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In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC .

Show notes:

1:13 - Intro to Rubel’s speech at the Digital Impact Conference.

2:51 - Rubel online public relations responsibilities at Edelman Digital.

3:46 - Rubel on the erosion of mass reach media.

5:21 - Rubel on the Twitter and FriendFeed of tomorrow.

5:58 - Rubel on the 53 percent of people not engaged with online media.

6:33 - Rubel on Google.

8: 47 - Rubel on today’s think signals.

19:02 - Rubel on breaking down the web using the example of the NBA widget strategy.

12:38 - Rubel on today’s attention crash.

14:13 - Rubel on Will it Blend from Blendtec.

16:13 - Rubel on high interest niches using the example of Popurls.

18:47 - Rubel on using Google Trends to track data.

22:06 - Rubel on how to employ collaboration in marketing communications using the ideas of controlled and open communication.

26:33 - Rubel on his idea of living room 2.0, where branded content like Flickr will be transported directly into the living room.

29:37 - Rubel on geek marketers.

31:19 - Rubel on hallucinations for the future like the bloggers behind, Anywired, some of the new digital nomads.

33:36 - Rubel on today’s corporate data leaks occurring through Facebook, Gmail or Yahoo conversations.

36:30 - Rubel takes a question on how to keep social media simple and still sustain the depth of the message.

39:36 - Rubel on corporate blogs and how they can and can’t work.

41:00 - Rubel takes a question on whether organizations should have their agencies ghost write blogs.

43:45 - End

Photo by Loic Le Meur.

Ketchum Vice President Global Research Network Joanne Puckett goes On the Record...Online at the 2008 PRSA International Conference about viral buzz and discussing ROI with PR agency clients.

Ketchum is one of the nation's leading public relations firms. A unit of advertising giant Omnicom, the company operates through more than 20 offices in the Americas, Asia, and Europe. Its practices include brand marketing, corporate, food and nutrition, health care, and technology. Clients have included FedEx, Delta Air Lines, and Johnson & Johnson.

Manuel organizes the Bay Area’s Third Thursday meet up for PR and marketing professionals interested in new media. He’s also best practices chair for called the Society of New Communications Research (SNCR), a global think tank.

Show Notes:  

3:00 – Dr. Pepper’s Guns ‘n Roses Chinese Democracy Challenge.

4:35 – Joanne Puckett discusses the relevancy of Internet meme tracking to the practice of PR.

5:33 – Manufacturing viral content.

7:22 – Eric Schwartzman asks Joanne Puckett if she agrees with BusinessWeek Columnist Jon Fines’ prediction that social networking and marketing don’t mix.

10:20 – Joanne Puckett on leveraging Internet phenomena for marketing and PR.

12:14 – Joanne Puckett on the challenges of achieving social media ROI.

14:15 – The difference between measuring new media and social media in public relations campaigns.

15:53 – Top line summary findings of Ketchum’s 3rd Annual Mediums, Myths and Reality Survey

22:30 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices.

Show Notes:

4:45 - Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled "All I Want for Christmas is a PSP" astroturfing fiasco.

7:15 -- Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was outed on somethingaweful.com.

8:23 -- Mike Manuel on Sony Computer Entertainment's crisis response plan.

10:51 -- Eric Schwartzman shares a sinister tactical response plan suggested by an attendee at a recent Social Media Boot Camp.

12:38 -- Mike Manuel on dealing with negative comments on company blogs.

13:41 -- Mike Manuel on feeding back valuable research from company blogs back to HR, sales and product marketing.

15:10 -- Mike Manuel on Sony Playstation Facebook PR strategy.

16:11 -- Mike Manuel on the unique challenges of creating social media communications campaigns for gamers.

17:35 -- Mike Manuel on the basics of content marketing for community engagement.

18:27 -- Mike Manuel on estimating resources required to launch and maintain a successful corporate blog.

19:22 -- Mike Manuel on identifying and allocating staff for social media engagement initiatives.

19:53 -- Mike Manuel on the "messy middle" of social media marketing.

21:03 -- Mike Manuel on the public relations industry's readiness for online engagement programs.

23:01 -- Mike Manuel on innovation, open source software and homegrown content management systems.

24:19 -- Mike Manuel on Google's Open Social.

25:35 -- End

Photo by Josh Halett.

Media Guerilla Blogger and Voce Communications social media consultant Mike Manuel goes On the Record...Online at the 2008 PRSA International Conference about the "all I want for Christmas is a PSP" astroturfing campaign, responding to blog storms and effective corporate blogging strategy.

Manuel organizes the Bay Area's Third Thursday meet up for PR and marketing professionals interested in new media. He's also best practices chair for called the Society of New Communications Research (SNCR), a global think tank.

Show Notes:

2:37 -- How to easily upload, manage and distribute podcasts as part your PR program using the iPressroom online newsroom service.

4:45 -- Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled "All I Want for Christmas is a PSP" astroturfing fiasco.

7:15 -- Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was outed on somethingaweful.com.

8:23 -- Mike Manuel on Sony Computer Entertainment's crisis response plan.

10:51 -- Eric Schwartzman shares a sinister tactical response plan suggested by an attendee at a recent New Media PR Boot Camp.

12:38 -- Mike Manuel on dealing with negative comments on company blogs.

13:41 -- Mike Manuel on feeding back valuable research from company blogs back to HR, sales and product marketing.

15:10 -- Mike Manuel on Sony Playstation Facebook PR strategy.

16:11 -- Mike Manuel on the unique challenges of creating social media communications campaigns for gamers.

17:35 -- Mike Manuel on the basics of corporate blogging for community engagement.

18:27 -- Mike Manuel on estimating resources required to launch and maintain a successful corporate blog.

19:22 -- Mike Manuel on indentifying and allocating staff for social media engagement initiatives.

19:53 -- Mike Manuel on the "messy middle" of social media marketing.

21:03 -- Mike Manuel on the public relations industry's readiness for online engagement programs.

23:01 -- Mike Manuel on innovation, open source software and homegrown content management systems.

24:19 -- Mike Manuel on Google's Open Social.

25:35 -- End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Michael Cherenson, APR goes On the Record...Online at the 2008 PRSA International Conference about his plans for serving as chair-elect of Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections.

Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele.

Show Notes:

1:31 – How to measure, manage and distribute online video and audio inside an online newsroom with iPressroom.

2:35 – Cherenson discusses attendance and sentiment at the PRSA International Conference 2008 in Detroit.

3:40 – Cherenson is the youngest incoming PRSA chair and CEO, and the first second generation PR practitioner to hold the office.

4:15 – Cherenson discusses what the PR industry needs to do to improve its image.

4:58 – Cherenson recaps the controversy surrounding Andrew Cohen’s harsh words about the PR trade.

5:28 – Cherenson on the importance of advocacy, professional development and the New Media Boot Camp.

6:31 – Cherenson on retooling the public relations trade with social media and on gaining the confidence to set boundaries for clients and managers

7:05 – Cherenson on the importance of assembling, organizing, and making accessible quantitative research and data that reinforces the value of public relations to organizations.

8:10 – Wired Magazine’s End of Science cover story and Newsweek International’s The First Disaster of the Internet Age.

9:32 – Cherenson on how a nontechnical trade like PR gets its arms around a technical task like data visualization.

9:56 – Cherenson on PRSA’s plans to launch a new website with better search functionality, expanded online resources including RSS, online video, wikis and other features to help PR practitioners find actionable data they can use to secure budget.

10:20 – Cherenson on the upcoming MyPRSA virtual community, which is currently under development and increased advocacy efforts to make the business case for public relations.

11:32 – Cherenson’s plans for working closer with local PRSA chapters through training courses and leadership development opportunities.

12:43 – Cherenson on the importance of networking, sharing knowledge and acquiring new communication skills

13:26 – Cherenson on how to build your personal professional brand through PRSA, and the single, greatest pportunity PRSA offers.

15:03 – Cherenson on balancing his PRSA responsibilities against the management of his own agency.

16:15 -- End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

Verizon [NYSE:VZ] SVP Media Relations Eric Rabe counsels senior management and has deep experience in crisis management and union-related strategic communications.

He discusses broadband speeds, free municipal wireless, net neutrality, nonselective disclosure, compliance and what it’s like serving as SVP media relations at Verizon.

Show notes:

7:13 - Introduction to Eric Rabe.

7:45 - Rabe on crisis communications at Verizon.

8:37 - Rabe on how Verizon takes advantage of online communications.

10:02 - Rabe on influential blogs like Gigaom.

11:30 - Rabe on online communications tools of the future like Twitter and Facebook.

13:17 - Rabe on the practice of blogger relations.

15: 07 - Rabe on how a company can use an “information leak” that Steve Rubel spoke on to their advantage.

16:44 - Rabe on the convergence of personal and professional communications in the mobile space.

18:41 - Rabe on the impact of the accessibility and affordability of social media on advertiser supported media.

22:41 - Rabe on Jason Falls’s recommendation of stepping up to the proverbial online water cooler.

28:28 - Rabe on taking sides on controversial issues, like those involving NARAL.

33:38 - Rabe on a future fourth generation carrier like AT&T.

37:05 - Rabe on deploying fiber optics and speed to Verizon customers.

39:11 - Rabe on when people will be able to use cell phones on an airplane.

40:47 - Rabe on how Verizon identifies blogs to follow.

42:20 - Rabe on building visibility and credibility through social media.

47:28 - End

Verizon Communications SVP Media Relations Eric Rabe goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Rabe counsels senior management, including day to day contact with COO and CEO of this Fortune 12 business and manages the national network of PR professionals in major markets served by Verizon [NYSE:VZ]. He has deep experience in crisis management including union-related issues.

Rabe has also gone On the Record…Online about what it’s like serving as SVP media relations at Verizon.

Show notes:

7:13 - Introduction to Eric Rabe.

7:45 - Rabe on crisis communications at Verizon.

8:37 - Rabe on how Verizon takes advantage of online communications..

10:02 - Rabe on influential blogs like Gigaom.

11:30 - Rabe on online communications tools of the future like Twitter and Facebook.

13:17 - Rabe on the practice of blogger relations.

15: 07 - Rabe on how a company can use an “information leak” that Steve Rubel spoke on to their advantage.

16:44 - Rabe on the convergence of personal and professional communications in the mobile space.

18:41 - Rabe on the impact of the accessibility and affordability of social media on advertiser supported media.

22:41 - Rabe on Jason Falls’s recommendation of stepping up to the proverbial online water cooler.

28:28 - Rabe on taking sides on controversial issues, like those involving NARAL.

33:38 - Rabe on a future fourth generation carrier like AT&T.

37:05 - Rabe on deploying fiber optics and speed to Verizon customers.

39:11 - Rabe on when people will be able to use cell phones on an airplane.

40:47 - Rabe on how Verizon identifies blogs to follow using tools like Technorati.

42:20 - Rabe on building visibility and credibility through social media.

47:28 - End

This podcast is hosted by Eric Schwartzman who is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

This is an exclusive interview with director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall about the fall of the house of Kodak, the online video explosion and social media management for niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors.

He is a digital PR expert who has worked with some of the world's top brands.

Show Notes:

3: 28 - McDougallon his panel presentation at the PRSA International Conference.

5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering.

7:07 - McDougall on NBC's inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online.

9:14 - McDougall on how he was viewed at Kodak.

10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon.

12:27 - McDougall on the solutions recall at Bausch & Lomb.

14:11 - McDougall on today's frenzy over social media like Facebook, YouTube, Bebo and Twitter.

17:58 - McDougall on how he uses social media for niche online opportunities.

18:52 - End

Director of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators.

Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis.

Show Notes:

3: 28 - McDougall on his panel presentation at the 2008 PRSA International Conference.

5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering.

7:07 - McDougall on NBC’s inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online.

9:14 - McDougall on how he was viewed at Kodak.

10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon.

12:27 - McDougall on the solutions recall at Bausch & Lomb.

14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter.

17:58 - McDougall on how he uses social media for niche online opportunities.

18:52 - End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology.

Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

Show Notes:

3:00 - Strance on his presentation at the PRSA International Conference.

4:05 - Strance on the growth of the online press releases.

5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.

7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.

8:13 - Strance on online PR software as a service providers like Vocus and iPressroom.

8:95 - Strance on selling online PR software to marketing departments instead of PR departments.

10:29 - Strance on the clichés of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.

12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.