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NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him.

Show Notes:

0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US.

1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past.

3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com.

4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section.

5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting.

7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument.

8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online.

9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth.

10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission.

11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation.

12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs.

13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters.

14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom.

14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch.

15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else.

16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy.

17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes.

20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber.

22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business.

24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before.

31:46 – End

Other New York Times podcasts:

On the Record...Online with New York Times Columnist David Carr

On the Record...Online - David Carr of NYT's Keynote at PRSA

On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham

On the Record...Online with NY Times Technology Editor Steve Lohr

On the Record...Online with John Markoff of the New York Times

On the Record...Online with New York Times Personal Technology Columnist David Pogue

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to [email protected] or tweet @ipressroom.

NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him.

Show Notes:

0:49 – Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US.

1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past.

4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section.

5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting.

7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument.

8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online.

9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth.

10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission.

11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation.

12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs.

13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters.

14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom.

14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch.

15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else.

16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy.

17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters,

Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff.

Show Notes:

1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken.

3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits.

5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle.

7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com.

8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com.

9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers.

10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot.

11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers.

14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news.

16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery.

18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com.

20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters.

21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers.

23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching.

24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience.

26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts.

27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders.

28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to.

30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why.

31:46 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to [email protected] or tweet @ipressroom.

Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity.  

Show Notes:   

2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken.  

3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits.  

5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle.  

7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com.  

8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com.  

9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers.  

10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot.  

11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers.  

14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news.  

16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery.  

18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com.  

20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters.  

21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers.  

23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching.  

24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience.  

26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley s...

Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net.

Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category.

Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1.

Show Notes:

1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com.

3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report.

5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data.

6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients.

8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media.

9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences.

10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region.

11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity.

12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration.

15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide.

16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations.

18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net.

19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions.

20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites.

22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases.

25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena.

27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies.

29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete.

31:46 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom.

How to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart.

Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust the opinions of total strangers more than the mainstream news media, experts and pundits.

Show Notes:

1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts.

3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report.

5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data.

6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients.

8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media.

9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences.

10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region.

11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity.

12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration.

15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide.

16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations.

18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net.

19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions.

20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites.

22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases.

25:25 – Tom Smith defines “super influencers” and their role in creating online social phenome...

Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA).

Show Notes:

1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications.

2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market.

3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner.

4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard.

4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed.

5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web.

7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon.

9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts.

10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom.

12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them.

12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from.

13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR.

14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan.

15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies.

16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL.

17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC.

18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards.

19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number.

20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think.

21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC.

22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR.

23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills.

24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies.

25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference.

27:42 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing.

Show Notes:

2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market.

3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner.

4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard.

4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed.

5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web.

7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon.

9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts.

10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom.

12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them.

12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from.

14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers,” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan.

15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies.

16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL.

17:01 – Eric Schwartzman on how commonly asked questions at his Social Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC.

18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards.

19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success,

New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy.

Show Notes:

1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructure. Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up. No technical training is required to master the iPressroom online newsroom content management service.

3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 through its acquisition by Jupitermedia Corporatation [NASDAQ: JUPM] in 2007 for $23 million.

3:36 – Communication skills, training courses and job listings, and how they helped make MediaBistro.com profitable.

4:37 – Why marketing, PR, corporate communications, advertising, graphic design, photography and news media professionals come to MediaBistro.com, according to Laurel Touby.

5:05 – Laurel Touby on how MediaBistro incorporate word of mouth marketing into its new media business strategy

5:50 -- Laurel Touby on sticky websites, consumer trust, customer loyalty, staying close to the customer, maintaining an air of exclusivity and providing services like training courses to news media clientele.

6:34 – Training courses offered by MediaBistro.com, the communication skills they help members develop, and why the last recession in 2001 created a favorable market environment for launching career training courses, writing training courses and other professional training courses.

7:26 – Online training courses are also now available through MediaBistro.com, and Laurel Touby explains how using online training digital solutions fit into her broader business strategy.

8:55 – Laurel Touby advises professional organizations and trade associations on how to effectively migrate their legacies online through networking opportunities, training courses, ways for people to develop the critical new media communication skills they need in the network age, offline events like the upcoming MediaBistro Circus 2009 this June 2009 in NYC and up to date job listings and news.

9:47 – New media communication skills, social media training courses and press release search engine optimization are the types of skills people are most interested in developing now, according to Laurel Touby.

10:43 – Digital skills and online fluency Laurel Touby looks for when considering new hires at MediaBistro.com, and why getting your new media lingo right is critical.

12:02 -- Laurel Touby on the right color to paint your nails in a down economy.

13:01 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Social media marketing training courses aren’t all Media Bistro offers.

Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy.

Show Notes:  

1:23 – New media communication skills and training courses are important.  But effective online communications require appropriate infrastructure.  Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up.  No technical training is required to master the iPressroom online newsroom content management service.

3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 through its acquisition by Jupitermedia Corporatation [NASDAQ: JUPM] in 2007 for $23 million.

3:36 – Communication skills, training courses and job listings, and how they helped make MediaBistro.com profitable.

4:37 – Why marketing, PR, corporate communications, advertising, graphic design, photography and news media professionals come to MediaBistro.com, according to Laurel Touby.

5:05 – Laurel Touby on how MediaBistro incorporate word of mouth marketing into its new media business strategy

5:50 -- Laurel Touby on sticky websites, consumer trust, customer loyalty, staying close to the customer, maintaining an air of exclusivity and providing services like training courses to news media clientele.

6:34 – Training courses offered by MediaBistro.com, the communication skills they help members develop, and why the last recession in 2001 created a favorable market environment for launching career training courses, writing training courses and other professional training courses.

7:26 – Online training courses are also now available through MediaBistro.com, and Laurel Touby explains how using online training digital solutions fit into her broader business strategy.

8:55 – Laurel Touby advises professional organizations and trade associations on how to effectively migrate their legacies online through networking opportunities, training courses, ways for people to develop the critical new media communication skills they need in the network age, offline events like the upcoming MediaBistro Circus in NYC and up to date job listings and news.

9:47 – New media communication skills, social media training courses and press release search engine optimization are the types of skills people are most interested in developing now, according to Laurel Touby.

10:43 – Digital skills and online fluency Laurel Touby looks for when considering new hires at MediaBistro.com, and why getting your new media lingo right is critical.

12:02 -- Laurel Touby on the right color to paint your nails in a down economy.

13:01 – End

Photo by Marcos Luiz Photograph on Unsplash