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General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.  

Farrington is principal advisor to the Institute’s Council and is responsible for the delivery of the Institute's modernization strategy. Today, CIPR is regarded as one of the world’s leading public relations and communications organizations.

He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA).  

Show Notes:  

3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.  

4:50 - Farrington on how the UK perceives the United States during this time of war.  

6:16 - Farrington on how Great Britain’s sentiment toward the U.S. has changed since Tony Blair’s departure as prime minister.  

7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.  

12:02 - Farrington on why he is not an advocate of blogs.  

13:58 - Farrington on how social media has changed the way organization’s respond to a crisis.  

15:39 - Farrington on identifying target audiences for social media communications.  

18:26 - Farrington on how global communications impact traditional media relations.  

20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved.  

20:44 - End

General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Farrington is principal advisor to the Institute’s Council and is responsible for the delivery of the Institute's modernization strategy. Today, CIPR is regarded as one of the world’s leading public relations and communications organizations. He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA), which he helped found in 2000.

Show Notes:

3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.

4:50 - Farrington on how the UK perceives the United States during this time of war.

6:16 - Farrington on how Great Britain’s sentiment toward the U.S. has changed since Tony Blair’s departure as prime minister.

7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.

12:02 - Farrington on why he is not an advocate of blogs.

13:58 - Farrington on how social media has changed the way organization’s respond to a crisis.

15:39 - Farrington on identifying target audiences for social media communications.

18:26 - Farrington on how global communications impact traditional media relations.

20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved.

20:44 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.

Social media marketing master Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.  

This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing.

Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications. He has provided support to Fortune 500 firms, the traditional media, and some of the world’s largest public relations and marketing firms.

Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments.

He participated in the official conference blog at the PRSA International Conference.  

Show Notes:  

3:30 - Hallett on his role as a conference blogger at the PRSA International Conference.  

5:15 - Hallett on his introduction to social media.  

6:25 - Hallett on his transition into new media consulting.  

7:14 - Hallett on why he became involved in a “communication-driven” industry.  

8:19 - Hallett on how much time he dedicates to learning new media technologies.  

9:21 - Hallett on understanding the business application of new media services.  

11:19 - Hallett on the challenges of open source technology.  

12:26 - Hallett on determining what social media application will provide the best support for a client.  

15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client’s communication campaign.  

17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer.  

20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional.  

22:21 - End

Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing. Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications. He has provided support to Fortune 500 firms, the traditional media, and some of the world’s largest public relations and marketing firms. Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments. He participated in the official conference blog at the 2007 PRSA International Conference.

Show Notes:

3:30 - Hallett on his role as a conference blogger at the 2007 PRSA International Conference.

5:15 - Hallett on his introduction to social media.

6:25 - Hallett on his transition into new media consulting.

7:14 - Hallett on why he became involved in a “communication-driven” industry.

8:19 - Hallett on how much time he dedicates to learning new media technologies.

9:21 - Hallett on understanding the business application of new media services.

11:19 - Hallett on the challenges of open source technology.

12:26 - Hallett on determining what social media application will provide the best support for a client.

15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client’s communication campaign.

17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer.

20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional.

22:21 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.

Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovative technology and Waggener Edstrom’s role in developing the reputation of Microsoft.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change. As CIO, Marianne is responsible for the agency’s intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives. She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency’s reputation for deep and substantive work in public relations.

Show Notes:

3:20 - Allison describes her role at Waggener Edstrom Worldwide.

4:10 - Allison on how she became the Chief Innovation Officer.

5:23 - Allison explains how she advise clients on promoting early adoption of new, innovative products and services.

6:59 - Allison reveals the challenge of introducing a new technologies to consumers.

8:44 - Allison on what can be done to accelerate the adoption of new technologies.

10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics.

10:57 - Allison gives examples of how consumer dissent can positively impact product innovation.

13:53 - Allison on the importance of trust when introducing new technology products and services.

16:44 - Allison talks about whether philanthropic endeavors can actually work to build consumer confidence in new technology.

18:54 - Allison on the launch of Microsoft Vista and the future of the software giants.

22:05 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

Executive Vice President and Chief Innovation Officer of public relations consultancy Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account.  

Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, a PR firm that provides public relations services using innovative communication methods for global organizations impacted by change.

Marianne Allison and Eric Schwartzman

As CIO, Marianne is responsible for the PR Firm's intellectual property strategy and promoting ideas and innovation internally through cultural and educational initiatives.

She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency’s reputation for deep and substantive work in public relations.

Show Notes:

3:20 - PR consultant Allison describes her role at Waggener Edstrom Worldwide. 4:10 - Allison on how she became the Chief Innovation Officer.

5:23 - Public relations consultancy leader Allison explains how she advise clients on promoting early adoption of new, innovative products and services.

6:59 - Allison reveals the public relations consulting challenge of launching a new technologies.

8:44 - Allison on how public relations consultants accelerate the adoption of new technologies.

10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics.

10:57 - Allison gives examples of how consumer dissent can positively impact product innovation.

13:53 - Allison on the importance of building trust through good public relations when introducing new technology products and services.

16:44 - Allison talks about whether philanthropic endeavors as a public relations tactic can work to build consumer confidence in new technology.

18:54 - Allison on the PR launch campaign for Microsoft Vista and the software giant's future.

22:05 - End

Photo by Robert Scoble

Larry Weber goes on the On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today and his experience building one the world’s largest PR firms, Weber Shandwick Worldwide.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Larry Weber is author of the new book “Marketing the Social Web” and the Chairman of W2 Group a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. Prior to W2 Group, Mr. Weber founded The Weber Group, which within a decade became the world's largest public relations firm, Weber Shandwick Worldwide. In early 2000, Mr. Weber became chairman and CEO of Interpublic's Advanced Marketing Services Group, where he built and oversaw an $800 million group that included the world's top public relations, healthcare communications, branding, research, and entertainment and experiential marketing firms.

Show Notes:

3:33 – Weber talks about his start in PR and how he grew one of the largest PR agencies in the world.

7:00 – Weber on his transition from practicing public relations to the C suite of a global firm.

8:23 – Weber discusses the culture of Weber Shandwick Worldwide.

9:53 – Weber shares the key character traits he looks for when recruiting employees for PR jobs.

11:20 – Weber explains how he found success with his first PR firm, The Weber Group.

11:45 – Weber reveals how he was able to grow the staff at Weber Shandwick Worldwide to meet agency demand, without losing sight over the firm’s existing client account load.

12:50 – Weber on appealing to third-parties to secure media coverage.

15:04 – Weber on managing client expectations.

16:11 – Weber on why meeting expectations is more important than developing a friendship with the client.

16:59 – Weber discusses why social media is compelling companies to shift dollars from advertising to public relations.

18:19 – Weber reveals why he thinks the business community has only just begun to use social media as a promotional tool.

20:17 – Weber explains how to promote new media content by strategically using paid media.

22:52 – Weber on why the evolution social media compels PR professionals to dig deeper into where people get their news and what issues influence them.

24:44 – Weber on why there will always be a need for traditional media.

25:38 – Weber on how social media improves the credibility of mainstream news.

25:52 – Weber reveals what sets him apart from other PR pros.

27:19 – End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business. 

This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the Chairman of W2 Group a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. 

Larry Weber and Eric Schwartzman

Prior to W2 Group, Mr. Weber founded The Weber Group, which within a decade became the world's largest public relations firm, Weber Shandwick Worldwide. 

Mr. Weber became chairman and CEO of Interpublic's Advanced Marketing Services Group, where he built and oversaw an $800 million group that included the world's top public relations, healthcare communications, branding, research, and entertainment and experiential marketing firms.  

Show Notes:  

3:33 – Weber talks about his start in PR and how he grew one of the largest PR agencies in the world.  

7:00 – Weber on his transition from practicing public relations to the C suite of a global firm.  

8:23 – Weber discusses the culture of Weber Shandwick Worldwide.  

9:53 – Weber shares the key character traits he looks for when recruiting employees for PR jobs.  

11:20 – Weber explains how he found success with his first PR firm, The Weber Group.  

11:45 – Weber reveals how he was able to grow the staff at Weber Shandwick Worldwide to meet agency demand, without losing sight over the firm’s existing client account load.  

12:50 – Weber on appealing to third-parties to secure media coverage.  

15:04 – Weber on managing client expectations.  

16:11 – Weber on why meeting expectations is more important than developing a friendship with the client.  

16:59 – Weber discusses why social media is compelling companies to shift dollars from advertising to public relations.  

18:19 – Weber reveals why he thinks the business community has only just begun to use social media as a promotional tool.  

20:17 – Weber explains how to promote new media content by strategically using paid media.  

22:52 – Weber on why the evolution social media compels PR professionals to dig deeper into where people get their news and what issues influence them.  

24:44 – Weber on why there will always be a need for traditional media.  

25:38 – Weber on how social media improves the credibility of mainstream news.  

25:52 – Weber reveals what sets him apart from other PR pros.  

27:19 – End

Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial issues.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

NOTE: This is not a political podcast. We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This interview focuses on getting at the lessons Wilson has learned as a communications professional. We take no position on the issues or policies of the World Bank.

Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank, where she has worked since 1998. She assists the Director on special projects and policy documents, and lends technical assistance and training to Bank projects on strategic communications issues. As a project manager at the World Bank in 2002-2004, she led a team integrating public affairs and communications components in World Bank Loans and projects, providing technical assistance and designing strategic communications and opinion research programs for client countries. Prior to joining the World Bank, Ms. Wilson served as Senior Fellow and Director at the Progressive Policy Institute, and as Chief of Staff for Senator Carol Moseley-Braun (D-IL.). Before working in government, she was Senior Vice President of International Affairs at the public affairs firm Burson-Marstellar, working on NAFTA implementation and environmental issues.

Show Notes:

3:38 - Wilson on why the World Bank is seen by some as a controversial organization.

4:26 - Wilson reflects on her rise to Senior Advisor of External Relations at the World Bank.

6:54 - Wilson on protest that have occurred at the World Bank Meetings.

10:45 - Wilson on the challenges she faces as a communicator for the World Bank.

12:37 - Wilson reveals the lessons she learned as a spokesperson during Paul Wolfowitz’s controversial resignation as World Bank President.

16:02 - Wilson on the World Bank’s position concerning leveraging the internet to increase transparency of the organization.

17:52 - Wison discusses common what she believes are common misperceptions of the World Bank.

20:02 - Wilson on the World Bank‘s relevancy at a time when countries can get loans from other financial institutions and the fight against poverty has proven to be a difficult task.

22:43 - End

In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.  

Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and policy documents, and lends technical assistance and training to Bank projects on strategic communications issues.

Edie Wilson and Eric Schwartzman

As a project manager at the World Bank, she led a team integrating public affairs and communications components in World Bank loans and projects, providing technical assistance and designing strategic communications and opinion research programs for client countries.

Prior to joining the World Bank, Ms. Wilson served as Senior Fellow and Director at the Progressive Policy Institute, and as Chief of Staff for Senator Carol Moseley-Braun.

Before working in government, she was Senior Vice President of International Affairs at the public relations firm Burson-Marstellar, working on NAFTA implementation and environmental issues.  

Show Notes:  

3:38 - Wilson on why the World Bank is seen by some as a controversial organization.  

4:26 - Wilson reflects on her rise to Senior Advisor of External Relations at the World Bank.  

6:54 - Wilson on protest that have occurred at the World Bank Meetings.  

10:45 - Wilson on the challenges she faces as a communicator for the World Bank.  

12:37 - Wilson reveals the lessons she learned as a spokesperson during Paul Wolfowitz’s controversial resignation as World Bank President.  

16:02 - Wilson on the World Bank’s position concerning leveraging the internet to increase transparency of the organization.  

17:52 - Wison discusses common what she believes are common misperceptions of the World Bank.  

20:02 - Wilson on the World Bank‘s relevancy at a time when countries can get loans from other financial institutions and the fight against poverty has proven to be a difficult task.  

22:43 - End

Photo by US Dept. of State