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David Carr talks about the rise blogging, online influencers and reinventing the newspaper industry. He has been writing about media as it intersects with business, culture and government, for the past 25 years.

His column, "The Media Equation" appears in the Monday Business section of the New York Times, highlighting the latest news as it relates to print, digital, film, radio and television.

Mr. Carr is also noted for his seasonal video blog, "The Carpetbagger" which runs November through March, giving readers a "behind-the-scenes" look at the road to the Academy Awards.

SHOW NOTES:

04:58 - Carr describes how his job has changed in the network age.

06:58 - Carr explains a recent quote from his column, "When it comes to meta-analysis on breaking issues, the web seems better suited to Paris Hilton than patient safety."

08:28 - Carr on applying journalistic standards to blogging.

11:28 - Carr shares his opinion on the role bloggers play in the food chain of the news media and the blogs he sees as most influential.

11:59 - Carr reveals the one metric in which blogs have the most impact adn reveals which blogs have the power to really move a story forward and get people talking.

13:35 - Importance of scoops (aka exclusives) in the online age.

15:40 - The news business and how audiences continue to change.

17:19 - How newspapers battle to keep their share holders happy, their departments staffed and the community well-served.

19:10 - Carr on Rupert Murdoch’s purchase the Wall Street Journal.

21:40 - End.

On the Record...Online with New York Times Columnist David Carr

David Carr goes “On the Record...Online” with Eric Schwartzman to talk about blogging, influence, and the newspaper industry.

DAVID CARR has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, “The Media Equation” appears in the Monday Business section of the New York Times, highlighting the latest news as it relates to print, digital, film, radio and television. Mr. Carr is also noted for his seasonal video blog, “The Carpetbagger” which runs November through March, giving readers a “behind-the-scenes” look at the road to the Academy Awards.

SHOW NOTES:

04:58 - Carr describes how his job has changed since the introduction of the Internet.

06:58 - Carr explains a recent quote from his column, “When it comes to meta-analysis on breaking issues, the web seems better suited to Paris Hilton than patient safety.”

08:28 - Carr on applying journalistic standards to blogging.

11:28 - Carr shares his opinion on the role bloggers play in the food chain of media and the blogs he sees as influential.

11:59 - Carr reveals the one metric in which blogs have the most impact. Hear which blogs he says can move a story forward and get people talking.

13:35 - Importance of scoops in the age of the blog.

15:40 - The business of newspapers and how the audience has changed and continues to change.

17:19 - How newspapers battle to keep their share holders happy, the departments staffed and the community well-served.

19:10 - Carr on Rupert Murdoch’s controversial bid to purchase the Wall Street Journal.

21:40 - End.

Paul Gillin talks about B2B online influencers. What motivates them, what they value and what marketers can do to engage with them.

Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful new media entities to emerge on the internet.

Prior to that, he was editor-in-chief of Computerworld. He now advises marketing executives and CEO's on how to turn the new social media to their advantage.

Gillin's latest contribution to the business world is a book titled, "The New Influencers: A Marketer's Guide to the New Social Media." 

SHOW NOTES:

06:15 - Gillin describes his new book, The New Influencers: A Marketer's Guide to the New Social Media and explains how building credibility, audience and power in a market have changed with the proliferation of social media management tools.

09:43 - Small markets count. Marketers should not underestimate the value of a small, focused audience in terms of click-through rates.

11:18 - Marketing to social media markets is not the same as marketing through the mainstream media. In the world of social media, the audience defines the message and marketers must engage the audience in a meaningful dialogue. Gillin illustrates how knowledge of this can make or break a company's reputation.

12:00 - Gillin highlights an important, "unstoppable trend" that every marketer needs to recognize.

13:22 - Gillin discusses last year's AOL customer service debacle and how the power of social media can turn one event into a PR crisis.

15:00 - The benefits of viral media through a brief case study of the Mommycast.

17:42 - Schwartzman points out that the new influencers aren't limited by geographical boundaries and their value to advertisers can be measured more by psychographics than demographics.

19:26 - Ethical considerations marketers should be mindful of when entering the world of social media marketing.

20:17 - Gillin discusses the ethical standards of the blogosphere.

22:35 - Gillin addresses the common complaints concerning the lack of journalistic standards in blogging but shows how marketers can become comfortable with the format by focusing on its strengths.

23:50 - Gillin explains why newspapers are failing and why he thinks most metropolitan dailies will be out of business in twenty years.

26:44 - Gillin opines on the shortcomings of traditional journalistic standards.

28.08 - About Gillin's own podcast series for PR professionals, Tech PR War Stories.

30:10 - End.

Photo by Todd Van Hoosear

Paul Gillin goes On the Record...Online with Eric Schwartzman to talk about new influencers of popular opinion. What motivates them, what they value and what marketers can do to engage with them.

PAUL GILLIN has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful new media entities to emerge on the internet. Prior to that, he was editor-in-chief of Computerworld. He now advises marketing executives and CEO's on how to turn the new social media to their advantage. Gillin's latest contribution to the business world is a book titled, "The New Influencers: A Marketer's Guide to the New Social Media." It is part of the "Books to Build Your Career By" series published by Quill Driver Books and profiles among others, the host of this podcast as a "new influencer."

SHOW NOTES:

06:15 - Gillin describes his new book, The New Influencers: A Marketer's Guide to the New Social Media and explains how building credibility, audience and power in a market have changed with the proliferation of social media tools.

09:43 - Small markets count. Marketers should not underestimate the value of a small, focused audience in terms of click-through rates.

11:18 - Marketing to social media markets is not the same as marketing through the mainstream media. In the world of social media, the audience defines the message and marketers must engage the audience in a meaningful dialogue. Gillin illustrates how knowledge of this can make or break a company's reputation.

12:00 - Gillin highlights an important, "unstoppable trend" that every marketer needs to recognize.

13:22 - Gillin discusses last year's AOL customer service debacle and how the power of social media can turn one event into a PR crisis.

15:00 - The benefits of viral media through a brief case study of the Mommycast.

17:42 - Schwartzman points out that the new influencers aren't limited by geographical boundaries and their value to advertisers can be measured more by psychographics than demographics.

19:26 - Ethical considerations marketers should be mindful of when entering the world of social media marketing.

20:17 - Gillin discusses the ethical standards of the blogosphere.

22:35 - Gillin addresses the common complaints concerning the lack of journalistic standards in blogging but shows how marketers can become comfortable with the format by focusing on its strengths.

23:50 - Gillin explains why newspapers are failing and why he thinks most metropolitan dailies will be out of business in twenty years.

26:44 - Gillin opines on the shortcomings of traditional journalistic standards.

28.08 - About Gillin's own podcast series for PR professionals, Tech PR War Stories.

30:10 - End.

Jimmy Guterman, NewCo Executive Editor, talks about the rise of social and conversational marketing. NewCo covers "the biggest shift in business and society since the Industrial Revolution" with articles on social media privacy, online etiquette and more.

Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant. He has excelled across a variety of editorial topics and publishing media, both as employee and entrepreneur.

Guterman was the editor of Release 2.0, an O'Reilly Media online magazine that focuses on future trends in Social Media.

Additionally, Guterman he was community editor for Harvard Business School Publishing.

SHOW NOTES:

07:56 - Guterman describes the recent Economics of Social Media conference. Even as conference organizer and moderator, Guterman admits that he doesn't have all of the answers. Find out what information surprised him.

10:29 - Advice on being acquired. Guterman reveals what differentiates those companies that have been bought from those that have not and explores the changing nature of deal-making.

12:55 - On Social Media business models: the standard economic strategy utilized by industry leaders and why companies should look beyond this model.

15:05 - Guterman on the relation between real and virtual. Opines on whether or not live interaction will ever be fully replaced by engagement Online and how this affects a company's business model.

16:32 - Slams the term 'conversational marketing.'

17:33 - The importance of listening: why your audience knows more than you do about your own product or service and how this affects the future of your brand.

18:54 - Guterman discusses the ever increasing relevance of being legitimate.

20:24 - The most recent release of online magazine Release 2.0. The similarities between digital media and Wall Street and how these two markets can learn from one another.

22:37 - The delicate balance between maintaining an Ad-friendly online environment and fostering a vibrant web-based community.

23:48 - On the Digg controversy: why Digg founders re-posted material that allegedly infringes upon copyright and what this means for the future of the site.

25:12 - The nature of VC funded startups.

27:29 - Mob rule vs. Democracy. The qualitative effects of producing content for a mass audience.

30:03 - The concern behind PR and marketing professionals entering the blogosphere. How to avoid pitfalls that will lead to negative public opinion.

32:33 - End.

Photo by TED Conference and James Duncan Davidson

Jimmy Guterman goes "On the Record...Online" with host Eric Schwartzman to reveal his thoughts on the effectiveness of current Social Media business models, the misuse of the term conversation in "conversational marketing" and the Digg controversy.

Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant. He has excelled across a variety of editorial topics and publishing media, both as employee and entrepreneur. Guterman is currently the editor of Release 2.0, an O'Reilly Media online magazine that focuses on future trends in Social Media. Additionally, Guterman acts as the community editor for Harvard Business School Publishing, he is an avid blogger and he produced The Sandinista Project. In May of 2007, Guterman lent his expertise to the planning of the sold-out Economics of Social Media conference held in Beverly Hills, California.

SHOW NOTES:

07:56 - Guterman describes the recent Economics of Social Media conference. Even as conference organizer and moderator, Guterman admits that he doesn't have all of the answers. Find out what information surprised him.

10:29 - Advice on being acquired. Guterman reveals what differentiates those companies that have been bought from those that have not and explores the changing nature of deal-making.

12:55 - On Social Media business models: the standard economic strategy utilized by industry leaders and why companies should look beyond this model.

15:05 - Guterman on the relation between real and virtual. Opines on whether or not live interaction will ever be fully replaced by engagement Online and how this affects a company's business model.

16:32 - Slams the term 'conversational marketing.'

17:33 - The importance of listening: why your audience knows more than you do about your own product or service and how this affects the future of your brand.

18:54 - Guterman discusses the ever increasing relevance of being legitimate.

20:24 - The most recent release of online magazine Release 2.0. The similarities between Web 2.0 and Wall Street and how these two markets can learn from one another.

22:37 - The delicate balance between maintaining an Ad-friendly online environment and fostering a vibrant web-based community.

23:48 - On the Digg controversy: why Digg founders re-posted material that allegedly infringes upon copyright and what this means for the future of the site.

25:12 - Schwartzman and Guterman discuss the nature of VC funded startups.

27:29 - Mob rule vs. Democracy. The qualitative effects of producing content for a mass audience.

30:03 - The concern behind PR and marketing professionals entering the blogosphere. How to avoid pitfalls that will lead to negative public opinion.

32:33 - End.

Dave Friedman talks about the relationship between digital and traditional media, digital marketing communications and journalism.

Throughout his career, Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers.

His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer.

Friedman received a BA from Cornell University and MBA from the University of Chicago Graduate School of Business.

SHOW NOTES:

05:49 - Friedman describes the digital marketing, advertising and social media management services he provides and says whether or not his company is a threat to traditional media.

09:37 - The popularity of digital marketing and how it affects markets research.

11:10 - Revolutionizing online engagement through digital first communications strategies.

13:15 - Friedman on peer to peer technolovy and the importance of participating in trending digital conversations online.

15:13 - His strategy for building an online client base and the two most important things to remember when engaging clients in digital spaces.

19:47 - Weighing the pros and cons of SEO versus social engagement. Exploring the ethics of digital marketing communications.

23:54 - The shift in vision surrounding online marketing communications and the importance of planning ahead.

26:58 - Friedman offers his thoughts on the fate of the journalist and how we can help these professionals move into the 21st century.

28:33 - The symbiotic relationship between physical product and online experience and how big corporations like AT&T are redefining themselves in the digital arena through brand activation and engagement..

35:45 - End.

Photo by Diggity Marketing on Unsplash

Dave Friedman goes On the Record...Online with Eric Schwartzman about the relationship between digital and traditional media, the future of interactive marketing and the fate of journalism.

Throughout his career, Dave Friedman, president of the world's largest interactive marketing agency, has helped retailers and consumer products firms understand how to leverage technology and marketing to build stronger relationships between brands and customers. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer. Friedman received a BA from Cornell University and MBA from the University of Chicago Graduate School of Business.

SHOW NOTES:

05:49 - Friedman describes the varying interactive marketing, advertising and social media services provided by Avenue A | Razorfish and says whether or not his company is a threat to traditional media.

09:37 - The growing popularity of holism in interactive marketing and how this affects the way the media researches corporations.

11:10 - Revolutionizing online engagement: why companies should release content on other Web-based venues.

13:15 - Friedman on the changing nature of peer to peer advertising and the importance of joining large-scale digital conversations online.

15:13 - The Avenue A | Razorfish strategy for building an online client base and the two most important things to remember when engaging clients in the internet social sphere.

19:47 - Which benefits the online user more, SEO or social intelligence? The ethics and potential success of these disparate means for sifting through and finding information online.

23:54 - The radical shift in vision surrounding online marketing communications and the importance of planning ahead when building a website.

26:58 - Friedman offers his thoughts on the fate of the journalist and how Avenue A | Razorfish can help these professionals move into the 21st century.

28:33 - The symbiotic relationship between physical product and online experience and how big corporations like AT&T are redefining themselves in the digital arena through interactive marketing communications in order to increase consumer loyalty.

35:45 - End.

Stowe Boyd reveals his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release.

SHOW NOTES:

04:40 - Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.

07:10 - Will PR professionals relinquish control and join the conversation?

09:22 - Boyd on the nature of consensual blogs.

15:27 - Boyd opines on the most effective use of social media and it’s relation to the broadcast model.

16:47 - Boyd slams the social media press release as an antiquated notion, a holdover from the days of the telegraph and offers ways in which to enter the 21st century.

19:58 - Schwartzman and Boyd debate the validity of the press release as a means to distribute information. Boyd ridicules companies who ignore technological trends.

25:56 - Thinking outside the box:  new tactics for a new era of media.

28:30 - What are the key ways in which companies can abide by the ethics of new media?

30:26 - Boyd discusses the nature of authority vs. integrity in both traditional media and in the blogosphere.

33:33 - Facing a moral dilemma:  how PR professionals should behave in the blogosphere when their livelihood depends on the promotion of a person or product.

36:40 - Boyd on why he is legitimate and relevant.

37:07 - Plugging the Boyd's upcoming keynote speech at the 2007 PR Online Convergence Confererence titled "Bloggers and PR: Why Can’t We Just Get Along."

38:31 - End.

Photo by Brian Solis

Famed Blogger Stowe Boyd goes On the Record...Online with host Eric Schwartzman to reveal his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release.

SHOW NOTES:

04:40 - Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.

07:10 - Will PR professionals relinquish control and join the conversation?

09:22 - Boyd on the nature of consensual blogs.

15:27 - Boyd opines on the most effective use of social media and it’s relation to the broadcast model.

16:47 - Boyd slams the social media press release as an antiquated notion, a holdover from the days of the telegraph and offers ways in which to enter the 21st century.

19:58 - Schwartzman and Boyd debate the validity of the press release as a means to distribute information. Boyd ridicules companies who ignore technological trends.

25:56 - Thinking outside the box: new tactics for a new era of media.

28:30 - What are the key ways in which companies can abide by the ethics of new media?

30:26 - Boyd discusses the nature of authority vs. integrity in both traditional media and in the blogosphere.

33:33 - Facing a moral dilemma: how PR professionals should behave in the blogosphere when their livelihood depends on the promotion of a person or product.

36:40 - Boyd on why he is legitimate and relevant.

37:07 - Plugging the Boyd's upcoming keynote speech at the 2007 PR Online Convergence Confererence titled "Bloggers and PR: Why Can’t We Just Get Along."

38:31 - End.