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David Greising shares his thoughts on the sale of Tribune, the economic future of the news business and The Chicago Tribune’s strategy for maintaining readership.

"Zell lands Tribune," the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon Greising, veteran business journalist of twenty years, to provide perspective.

Along with the Tribune, Greising has written for Business Week, the Chicago Sun-Times and is 2x nonfiction author. 

SHOW NOTES:

04:15 - Greising explains his role at the Chicago Tribune and discusses the difference between writing for a news publication and writing a book.

06:18 - Thoughts on his exclusive interview with Sam Zell.

07:42 - Fact or Fiction: Sam Zell's reputation as the “Grave Dancer” and what this could mean for Tribune Co.

10:15 - How newspapers are re-inventing themselves in order to capture a new generation of web savvy readers. Where the Chicago Tribune stands in comparison to other major mastheads and where it needs to move.

12:50 - Facing tough financial times: will Zell be a preferable option to current management as newspapers struggle to survive? Will online advertising be able to sustain news companies?

16:09 - Pros and cons of the Chandler family deal with Tribune Co. in regard to the LA Times. Predictions on where the Times-Mirror company would be now had they remained in control of Los Angeles' largest newspaper.

18:57 - The Chandler family's longstanding economic strategy in the newspaper business and their opinion of the Sam Zell buyout.

21:46 - The New York Times and multi-media: how the nation's largest newspaper is staying ahead of the curve.

24:05 - The Chicago Tribune's coping strategy for attracting and maintaining readership as their internet competitors have cornered the market on breaking news.

26:09 - Thoughts on collective intelligence in relation to traditional, non-participatory journalism. Response to Noam Chomsky and other thought leaders who view the mainstream media as gatekeepers.

29:44 - Hard and soft news: how to be relevant to younger audiences without sacrificing the quality of information.

34:40 - End.

"Zell lands Tribune," the recent article by Chicago Tribune chief business correspondent David Greising made waves in early April. The fate of one of the oldest newspapers in the United States now lies in the hands of real estate tycoon Sam Zell. As the deal broke, The Chicago Tribune relied upon Greising, veteran business journalist of twenty years, to provide perspective. Along with the Tribune, Greising has written for Business Week and the Chicago Sun-Times. He is the author of two books: I'd Like the World to Buy a Coke: The Life and Leadership of Robert Goizueta and Brokers, Bagmen and Moles: Fraud and Corruption in the Chicago Futures Market, co-authored by Laurie Morse. Greising goes "On the Record...Online with

Davide Greising goes “On the Record...Online” with host Eric Schwartzman to reveal his thoughts on the recent sale of Tribune Co. to billionaire Sam Zell, the economic future of the newspaper business and the Chicago Tribune’s strategy for maintaining readership as journalism forges ahead into the digital age.

SHOW NOTES:

04:15 - Greising explains his role at the Chicago Tribune and discusses the difference between writing for a news publication and writing a book.

06:18 - Thoughts on his exclusive interview with Sam Zell.

07:42 - Fact or Fiction: Sam Zell's reputation as the “Grave Dancer” and what this could mean for Tribune Co.

10:15 - How newspapers are re-inventing themselves in order to capture a new generation of web savvy readers. Where the Chicago Tribune stands in comparison to other major mastheads and where it needs to move.

12:50 - Facing tough financial times: will Zell be a preferable option to current management as newspapers struggle to survive? Will online advertising be able to sustain news companies?

16:09 - Pros and cons of the Chandler family deal with Tribune Co. in regard to the LA Times. Predictions on where the Times-Mirror company would be now had they remained in control of Los Angeles' largest newspaper.

18:57 - The Chandler family's longstanding economic strategy in the newspaper business and their opinion of the Sam Zell buyout.

21:46 - The New York Times and multi-media: how the nation's largest newspaper is staying ahead of the curve.

24:05 - The Chicago Tribune's coping strategy for attracting and maintaining readership as their internet competitors have cornered the market on breaking news.

26:09 - Thoughts on collective intelligence in relation to traditional, non-participatory journalism. Response to Noam Chomsky and other thought leaders who view the mainstream media as gatekeepers.

29:44 - Hard and soft news: how to be relevant to younger audiences without sacrificing the quality of information.

34:40 - End.

Senior Media Management at the World Economic Forum with Matthias Lufkens goes deep into why key nations slip in the rankings, the impact of marketing information technology on the Davos gathering and the use of the social media monitoring to gage trending news and information.  

SHOW NOTES:  

05:31 - Lufkens discusses the World Economic Forum annual Global Information Technology Report and the turmoil in the top 10 rankings.

07:35 - Lufkens on the Global Information Technology Report in relation to the world economy and his analysis of what the change in rankings implies.

10:01 - The methodology behind the Global Information Technology Report.

11:24 - Surprises of this 2006-2007 Global Information Technology Report.

11:54 - What really happened at the Davos World Economic Forum this year.

13:21 - Controversy surrounding former CNN chief news executive Eason Jordan's sacking, which was the result of a blogger's commentary filed during a private session that was supposedly off the record.

16:19 - Lufkens on relations practices and credentials policies at the World Economic Forum.

17:28 - Why private is public: Lufkens explains the Chatham House Rules and the role they play in facilitating naked conversations.

18:52 - Lufkens reveals the consequences for breaking Chatham House Rules, or reporting on off the record sessions.

19:34 - Applying media relations practices to main stream media, new media and social media alike.

20:28 - Lufkens discloses which countries are rapidly expanding their Information Technology infrastructures and stresses the importance of engaging those countries that lag behind.

22:07 - Lufkens on how he used marketing information technology to extend the reach of the conference.

23:50 - Lufkens on the strategy behind the Davos Conversation website, which extended the reach of the World Economic Forum.

26:52 - Lufkens on the Davos Conversation website as a gateway to the World Economic Forum's online presence.

28:39 - Lufkens describes the arsenal of social media and marketing information technology that the World Economic Forum employed and the value of social media press releases.

33:41 - End.

Photo by Robert Scoble

World Economic Forum Senior Media Manager, Matthias Lufkens, goes On the Record...Online with Eric Schwartzman about the 2007 Global Information Technology Report, why key nations slipped in the rankings, the impact of marketing information technology on Davos earlier this year, and the benefit of the social media press release.

SHOW NOTES:

05:31 - Lufkens discusses the World Economic Forum annual Global Information Technology Report and the turmoil in the top 10 rankings.

07:35 - Lufkens on the Global Information Technology Report in relation to the world economy and his analysis of what the change in rankings implies.

10:01 - The methodology behind the Global Information Technology Report

11:24 - Surprises of this 2006-2007 Global Information Technology Report.

11:54 - What really happened at the Davos World Economic Forum this year.

13:21 - Schwartzman and Lufkens discuss the controversy surrounding former CNN chief news executive Eason Jordan's sacking, which was the result of a blogger's commentary filed during a private session that was supposedly off the record.

16:19 - Lufkens on relations practices and credentials policies at the World Economic Forum.

17:28 - Why private is public: Lufkens explains the Chatham House Rules and the role they play in facilitating naked conversations.

18:52 - Lufkens reveals the consequences for breaking Chatham House Rules, or reporting on off the record sessions.

19:34 - Applying media relations practices to MSM, new media and social media alike.

20:28 - Lufkens discloses which countries are rapidly expanding their Information Technology infrastructures and stresses the importance of engaging those countries that lag behind.

22:07 - Lufkens on how he used marketing information technology to extend the reach of the conference.

23:50 - Lufkens on the strategy behind the Davos Conversation website, which extended the reach of the World Economic Forum.

26:52 - Lufkens on the Davos Conversation website as a gateway to the World Economic Forum's online presence.

28:39 - Lufkens describes the arsenal of social media and marketing information technology that the World Economic Forum employed and the value of social media press releases.

33:41 - End.

Jeanette Gibson, Social Media & Digital Marketing Executive, goes on the record to discuss Cisco's online newsroom, internet first and social media management strategies.

Photo by JD Lasica

SHOW NOTES:

05:19 - Jeanette Gibson details the creation and evolution of Cisco's new media team and how they have adapted and continue to adapt to the new media explosion.

06:39 - Gibson divulges how Cisco's entrepreneurial culture has allowed the new media team to shake their initial reputation as a renegade faction and the effects of that culture shift on the way the company's internal communication is conducted today.

09:04 - Gibson lists the benefits of online news rooms and explains how Cisco's online news room has helped Cisco become a world class organization.

10:52 - Gibson explains why social media can't be ignored and how the new media team at Cisco determines the most appropriate vehicle for delivering information.

12:42 - Gibson discloses why it is imperative that PR personnel, rather than web technicians, direct social media content.

14:11 - Gibson reveals why Cisco's news room is the second most visited page at cisco.com.

15:59 - Gibson describes the objectives of Cisco's news room and explains why the site promotes return business.

17:04 - Gibson divulges the new media team's official three-pronged marketing strategy for Cisco's online news room.

19:18 - Gibson reveals why podcast subscriptions and blog readership is up.

20:37 - Gibson explains how the company tracks their relative success and how they have made cisco.com more user friendly.

23:59 - Gibson discusses why a website should be an experience.

25:12 - Gibson describes the methodology that has allowed the new media team to remain small and nimble.

26:18 - Gibson gives her expert opinion on why every company should incorporate new media into their traditional PR campaigns.

27:47 - Gibson offers advice to companies who wish to expand into new media.

28:57 - Gibson talks about the culture shift that is occurring regarding the nature of media, and what she looks forward to in the future.

31:04 - End.

Photo by Taylor McKnight

Jeanette Gibson goes "On the Record...Online" with host Eric Schwartzman to discuss the importance of online press rooms for today's business community. They discuss the secrets behind the success of Cisco's online news room, [email protected], the economic benefits an online news room can provide a company and the culture shift that is occurring in the way people are consuming media.

SHOW NOTES:

05:19 Gibson details the creation and evolution of Cisco's new media team and how they have adapted and continue to adapt to the new media explosion.

06:39 Gibson divulges how Cisco's entrepreneurial culture has allowed the new media team to shake their initial reputation as a renegade faction and the effects of that culture shift on the way the company's internal communication is conducted today.

09:04 Gibson lists the benefits of online news rooms and explains how [email protected] has helped Cisco become a world class organization.

10:52 Gibson explains why social media can*t be ignored and how the new media team at Cisco determines the most appropriate vehicle for delivering information.

12:42 Gibson discloses why it is imperative that PR personnel, rather than web technicians, direct social media content.

14:11 Gibson reveals why [email protected] is the second most visited page on cisco.com.

15:59 Gibson describes the objectives of [email protected] and explains why the site promotes return business.

17:04 Gibson divulges the new media team's official three-pronged marketing strategy for [email protected].

19:18 Gibson reveals why the [email protected] podcast subscription rate is up 40 percent and why blog readership is up 60 percent.

20:37 Gibson explains how the company tracks their relative success and how they have made cisco.com more user friendly.

23:59 Gibson discusses why a website should be an experience.

25:12 Gibson describes the methodology that has allowed the new media team to remain small and nimble.

26:18 Gibson gives her expert opinion on why every company should incorporate new media into their traditional PR campaigns.

27:47 Gibson offers advice to companies who wish to expand into new media.

28:57 Gibson talks about the culture shift that is occurring regarding the nature of media, and what she looks forward to in the future.

31:04 - End.

This is part 2 in a 2 part series.

It's a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring:

Rob Barrett, GM, LATimes.comLarry Gerbrandt, GM, Nielsen AnalyticsClaude Brodessor, NPR's "The Business" TMZ.com blogger Kevin Roderick

Here's part 1.

They discuss the challenges of moving print journalism onto the Web, the credibility of blogs and wiki platforms and the economics of Web media.

SHOW NOTES:

07:07 - Rob Barrett discusses educating Los Angeles Times reporters in Web-based media and the benefit of having online articles mentioned in blogs.

11:20 - Kevin Roderick explores the difference between print journalism and Web journalism in terms of the relationship between the relative position and importance of an article.

12:55 - Barrett reveals his opinion of whether or not the Web is good for the news media industry.

14:00 - Larry Gerbrandt compares the economic potential of print and Web media and the concept of engaging advertisement.

16:30 - Claude Brodessor describes what is "killing the movie business" and how computer-generated imagery (CGI) hasn't lived up to the hype. 21:49 - Gerbrandt on how the wide-spread dissemination of info on internet is affecting box-office sales.

22:50 - Barrett shares his experience with the Los Angeles Times experimental creation of a "Wikitorial" and the requirements of a successful online community.

29:18 - Roderick contends that journalism is not entirely objective and offers his thoughts on whether the subjectivity of blogging is a strength or a weakness.

32:36 - Barrett discusses the cultural shift that is occurring at major news organizations as Web journalism continues to grow.

36:22 - Roderick explains the correlation between the number of Online readers and the quality of Web-based content in blogs and other citizen journalism sources.

38:43 - Roderick, Barrett and Brodessor offer their thoughts on the Drudge Report and how the ability to tailor individual experience affects the influence of a Website has on the news.

43:27 - Barrett and Roderick square off regarding the difficulty of linking blogs to ever-changing news Websites. Barrett reveals the new business model that the Los Angeles Times plans to launch in order to generate greater revenue from archived articles.

46:55 - Role of RSS link generators in accessing information behind firewalls.

48:25 - Barrett reveals how RSS feeds can be used to generate a profit. 

49:47 - Roderick discusses how he uses RSS feeds and how he draws a loyal audience to his blog.

51:42 - Brodessor and Roderick on the important role that podcasting plays for Online radio stations like KCRW.

54:10 - End.

Special Episode: On the Record...Online host Eric Schwartzman moderates the second segment of the "New Media Masters Panel" with General Manager Rob Barrett of the Los Angeles Times, General Manager Larry Gerbrandt of Nielsen Analytics, Claude Brodessor of NPR's "The Business," and blogger Kevin Roderick, who writes for TMZ.com and LAObserved.com. They discuss the challenges of moving print journalism onto the Web, the credibility of blogs and wiki platforms and the economics of Web media.

SHOW NOTES:

07:07 Rob Barrett discusses educating Los Angeles Times reporters in Web-based media and the benefit of having online articles mentioned in blogs.

11:20 Kevin Roderick explores the difference between print journalism and Web journalism in terms of the relationship between the relative position and importance of an article.

12:55 Barrett reveals his opinion of whether or not the Web is good for the news media industry.

14:00 Larry Gerbrandt compares the economic potential of print and Web media and the concept of engaging advertisement.

16:30 Claude Brodessor describes what is "killing the movie business" and how computer-generated imagery (CGI) hasn't lived up to the hype.

21:49 Gerbrandt on how the wide-spread dissemination of info on internet is affecting box-office sales.

22:50 Barrett shares his experience with the Los Angeles Times experimental creation of a "Wikitorial" and the requirements of a successful online community.

29:18 Roderick contends that journalism is not entirely objective and offers his thoughts on whether the subjectivity of blogging is a strength or a weakness.

32:36 Barrett discusses the cultural shift that is occurring at major news organizations as Web journalism continues to grow.

36:22 Roderick explains the correlation between the number of Online readers and the quality of Web-based content in blogs and other citizen journalism sources.

38:43 Roderick, Barrett and Brodessor offer their thoughts on the Drudge Report and how the ability to tailor individual experience affects the influence of a Website has on the news.

43:27 Barrett and Roderick square off regarding the difficulty of linking blogs to ever-changing news Websites. Barrett reveals the new business model that the Los Angeles Times plans to launch in order to generate greater revenue from archived articles.

46:55 Schwartzman and Barrett discuss the role of RSS link generators in accessing information behind firewalls.

48:25 Barrett reveals how RSS feeds can be used to generate a profit.

49:47 Roderick discusses how he uses RSS feeds and how he draws a loyal audience to his blog.

51:42 Brodessor and Roderick on the important role that podcasting plays for Online radio stations like KCRW.

52:55 Schwartzman wraps-up the show and thanks his guests.

54:10 - End.

This is part 1 in a 2 part series.

It's a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring:

Rob Barrett, GM, LATimes.comLarry Gerbrandt, GM, Nielsen AnalyticsClaude Brodessor, NPR's "The Business" TMZ.com blogger Kevin Roderick

They discuss digital media, main stream media, print media and social media.   Here's part 2.

SHOW NOTES:

04:16 - Larry Gerbrandt, Claude Brodessor, Kevin Roderick and Rob Barrett reveal their thoughts on new media, such as websites, blogs, podcasts and social networking platforms, and how it is changing the way they communicate.

18:30 - Roderick, Brodessor and Gerbrandt share where they get their news and which new or mainstream media outlets they consider influential.

25:24 - Brodessor on what organizations are now doing to counteract Google and YouTube from taking what some consider to be free content.

28:50 - Gerbrandt explores whether or not main stream media views Google as a friend or foe.

31:47 - Roderick reveals what the future of the print publishing business is in a world where people hunger for news at internet speed.

33:11 - Barrett on whether or not Google News is in breach of copyright violation for content siphoning.

36:26 - Gerbrandt shares his thoughts on DVR and TiVo usage.

39:45 - Brodessor talks about the "lazy factor" of DVR users vs. Madison Avenue advertising.

42:38 - Roderick talks about Steve Jobs and Apple managing to escape criticism in an industry where others such as, Bill Gates, are viewed more objectively by the media and the industry.

45:43 - End.

Special Episode: On the Record...Online host Eric Schwartzman moderates a "New Media Masters Panel" with Rob Barrett, GM, LATimes.com, Larry Gerbrandt, GM, Nielsen Analytics, Claude Brodessor, NPR's "The Business" and TMZ.com blogger Kevin Roderick, LAObserved.com. They share how the internet is changing the main stream media business, the future of print media and how industries are reacting to Google and YouTube.

SHOW NOTES:

04:16 - Larry Gerbrandt, Claude Brodessor, Kevin Roderick and Rob Barrett reveal their thoughts on new media, such as websites, blogs, podcasts and social networking platforms, and how it is changing the way they communicate.

18:30 - Roderick, Brodessor and Gerbrandt share where they get their news and which new or mainstream media outlets they consider influential.

25:24 - Brodessor on what organizations are now doing to counteract Google and YouTube from taking what some consider to be free content.

28:50 - Gerbrandt explores whether or not main stream media views Google as a friend or foe.

31:47 - Roderick reveals what the future of the print publishing business is in a world where people hunger for news at internet speed.

33:11 - Barrett on whether or not Google News is in breach of copyright violation for content siphoning.

36:26 - Gerbrandt shares his thoughts on DVR and TiVo usage.

39:45 - Brodessor talks about the "lazy factor" of DVR users vs. Madison Avenue advertising.

42:38 - Roderick talks about Steve Jobs and Apple managing to escape criticism in an industry where others such as, Bill Gates, are viewed more objectively by the media and the industry.

45:43 - End.