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  • On the Record...Online with Billboard Editor Digital/Mobile Antony Bruno
    Antony Bruno goes On the Record...Online with host Eric Schwartzman to share how involved Billboard is in digital media, what sorts of things he looks for in a pitch and what media outlets influence him.
    Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games and interactive technologies for the weekly print editions. He also oversees the programming activities for Billboard's MECCA mobile entertainment conferences. Before joining Billboard, Bruno was assistant vice president of wireless Internet development at CTIA, the The Wireless Association. He is a frequent guest speaker and has been quoted in the Boston Herald and USA Today and appeared on National Public Radio.
    SHOW NOTES:
    05:10 - Antony Bruno gives a description about and insight to his role as the editor of Billboard Digital/Mobile.
    05:53 - Bruno talks about how many people at Billboard work with digital media and their level of involvement.
    06:15 - Bruno shares his level of involvement with digital media and why that level has changed over time.
    06:55 - Bruno discusses his weekly involvement with news stories for Billboard, both online and offline.
    07:30 - Bruno explains how long-time Billboard employees regard him and his position and the differences in background between them.
    09:06 - Bruno shares how many PR pitches he receives in a day.
    09:59 - Bruno reveals his idea of the prefect pitch.
    10:40 - Bruno talks about what draws him to read through a pitch and what he wants from a pitch.
    11:32 - Bruno describes how long he thinks a pitch should be and in what format.
    12:09 - Bruno talks about how many people to copy on an e-mail to in an organization when pitching.
    13:27 - Bruno describes the best way to format and send him a press release.
    14:49 - Bruno discusses how important electronic aspects are in increasing the appeal of an online story.
    16:41 - Bruno shares what sort of media outlets influence him as an editor at Billboard.
    18:20 - Bruno talks about how the growth of citizen journalism impacts his decision on what to cover for Billboard.
    19:47 - End.
    0 min
  • On the Record...Online with Entertainment PR Legend Julian Myers
    Julian Myers goes On the Record...Online with host Eric Schwartzman to share what he has learned throughout his career about the field of entertainment PR, managing client expectations and the role of PR practitioners play in developing a story.
    Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching "Entertainment Public Relations" at UCLA Extension and his 16th year teaching at Loyola Marymount. The long time public relations veteran also helped originate the USC Cinema and Television Society. Myers has served on the Academy of Motion Picture Arts and Sciences Public Relations Coordinating Committee for about 25 years, and helped put on the Oscars, working on the red carpet and with media backstage, for 30 years. Currently, he is focusing his efforts on spreading AmigoDay -- a day to greet anyone, anywhere, on any month's first Sunday -- around the world.
    SHOW NOTES:
    05:41 - Julian Myers reveals what parts of his life have kept him going for so long in the field of public relations, and what his future goals are.
    07:57 - Myers describes how people can help further the cause of AmigoDay.
    09:24 - Myers talks about his future and the future of entertainment PR and what his biggest problems are.
    11:21 - Myers discusses some of the most humorous experiences he has had in the field of public relations throughout the years.
    14:56 - Myers relates the first time he met Marilyn Monroe, the origins of her name, and who helped guide her career.
    16:40 - Myers gives his opinion on paparazzi and how important he believes they are.
    18:23 - Myers reveals why celebrity scandals are so much more prevalent today than in years past.
    20:00 - Myers on how to handle dealing with a celebrity or any type of client with unreasonable expectations and the dangers of promising results.
    22:46 - Myers explains why he disagrees with the notion that a publicist should never be the story, and should be behind the scenes.
    25:07 - Myer talks about the wonderful relationships he has had with his celebrity clients over the years.
    28:07 - Myers talks about how lucky he feels.
    29:12 - End.
    0 min
  • Marilyn Monroe and Celebrity Scandals with PR Legend Julian Myers
    Julian Myers shares entertainment public relations consulting lessons learned, managing client expectations, and a PR firm's role in developing and pitching story ideas to reporters.  



    The owner of Julian Myers Public Relations, he has worked in public relations for 67 years. Myers is in his 33rd year of teaching "Entertainment Public Relations" at UCLA Extension and his 16th year at Loyola Marymount.



    The entertainment public relations consultant also helped originate the USC Cinema and Television Society. Myers has served on the Academy of Motion Picture Arts and Sciences Public Relations Coordinating Committee for about 25 years and helped put on the Oscars, working on the red carpet and with media backstage, for 30 years.



    SHOW NOTES:



    05:41 - Julian Myers reveals what parts of his life have kept him going for so long in the field of public relations consulting and what his future goals are.



    07:57 - Myers describes how people can help further the cause of AmigoDay.



    09:24 - Myers talks about his future and the future of entertainment PR consulting and his biggest problems.



    11:21 - Myers discusses some of the most humorous experiences he has had in public relations consulting throughout the years.



    14:56 - Myers relates the first time he met Marilyn Monroe, the origins of her name, and who helped guide her career.



    16:40 - Myers gives his opinion on paparazzi and how important he believes they are to public relations consultants.



    18:23 - Myers reveals why celebrity scandals are so much more prevalent today than in years past.



    20:00 - Myers on handling dealing with a celebrity or any type of client with unreasonable expectations and the shortcomings of PR consultants who promise unrealistic results.



    22:46 - Myers explains why he disagrees with the notion that a public relations firm should never be the story, and should be behind the scenes.



    25:07 - Myer talks about the wonderful relationships he has had with his celebrity clients as a public relations consultant over the years.  



    28:07 - Myers talks about how lucky he feels.



    29:12 - End.
    30 min
  • SPECIAL EPISODE: On the Record...Online with Podcasters at CES 2007, Las Vegas
    Tim Bourquin of TNC New Media and the "Podcast Brothers" podcast goes On the Record…Online to moderate a panel with podcast experts Michael Geoghegan, author of Podcast Solutions, Jason Van Orden, author of Promoting Your Podcast, Eric Schwartzman, host of the PRSA PRism (sic) award winning podcast On the Record...Online, and Wing Yu, editor-in-chief of StreetIQ.com.
    SHOW NOTES:
    6:04 - Tim Bourquin introduces himself and panelists Jason Van Orden, author, podcaster, podcast consultant and host of the website howtocreateapodcast.com; Eric Schwartzman, founder and president of iPressroom Corporation; Michael Geoghegan, CEO of GigaVox Media and creator of some of the first corporate podcasts and Wing Yu, CEO of FinancialContent.
    10:26 - Orden reveals the elements needed to create a successful podcast, including selecting the most effective content and identifying what information to include in the feed.
    12:47 - Schwartzman explains how to choose a format and a message that will lend to a podcast that adds a new level of transparency to the marketing mix.
    14:56 - Geoghegan talks about the launch of the Disneyland podcast and how to best format a podcast that will appeal to marketing and advertising executives.
    17:40 - Yu discusses best practices for podcasting and producing a podcast that resonates with listeners, produces sales leads and stimulates word of mouth marketing.
    19:55 - Geoghegan reveals the reasons behind the failed Starbucks podcast and the significance of creating a podcast that appeals to the listener, rather than to a corporate board room.
    21:54 - Schwartzman on choosing the most compelling content for a podcast, the pressure on the mainstream media to reach out to audiences already targeted by many social media players, and using electronic media as a tool to release information about a brand, such as instructions for product use.
    25:55 - Geoghegan reveals how to secure approval from C-level executives to create a podcast.
    27:45 - Orden on how to promote a podcast, secure downloads and give it its own legs in the age of new media growth and competition.
    30:37 - Orden talks about podcast measurement and the technological limitations of podcasting metrics.
    33:08 - Schwartzman weighs in on the opportunity podcasting creates to influence target audiences that Time Magazine and other mainstream media outlets cannot reach.
    35:29 - Geoghegan on the time commitment, costs and efforts involved in regularly releasing a podcast.
    38:52 - Yu explains how to integrate podcasts into the traditional marketing mix.
    40:43 - Schwartzman recommends leveraging podcasts for a different goal than other social and traditional media tools.
    42:55 - Orden talks about the siginificance of engaging listeners on a consistent basis.
    44:16 - Schwartzman explains how to build a loyal audience for your podcast.
    45:40 - Yu shares the benefits of advertising on podcasts.
    46:58 - Geoghegan on video podcasts versus audio podcasts and the different attractions of both types of podcasts.
    50:05 - Schwartzman talks about the importance of the marketing department’s involvement with the podcasting process, and the serious investment of time it takes to make a podcast effective.
    55:48 - Orden reveals how an advertiser should approach a podcaster and the importance of finding a podcaster that genuinely believes in your product.
    57:40 - Geoghegan on Grape Radio selling sponsorships to advertisers and the care and attention that is given to advertisers by podcasters.
    100:04 - Schwartzman offers advice on how to manage expectations for podcasting initiatives.
    104:40 - End.
    0 min
  • How to Market a Podcast
    This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu and yours truly discussing best practices for marketing a podcast.



    It was recorded at a special panel on podcasting at the Consumer Electronics Show in Las Vegas.



    SHOW NOTES:



    6:04 - Tim Bourquin introduces himself and panelists Jason Van Orden, author, podcaster, podcast consultant and host of the website howtocreateapodcast.com; Eric Schwartzman, podcast marketing specialist; Michael Geoghegan, CEO of GigaVox Media and creator of some of the first corporate podcasts and Wing Yu, CEO of FinancialContent.



    10:26 - Orden reveals the elements needed to create a successful podcast, including selecting the most effective content and identifying what information to include in the feed.



    12:47 - Schwartzman explains how to choose a format and a message that will lend to marketing a podcast that adds a new level of transparency to the marketing mix.



    14:56 - Geoghegan talks about the launch of the Disneyland podcast and how to best format a podcast that will appeal to marketing and advertising executives. 



    17:40 - Yu discusses best practices for podcasting and producing a podcast that resonates with listeners, produces sales leads and stimulates word of mouth marketing.



    19:55 - Geoghegan reveals the reasons behind the failed Starbucks podcast and the significance of creating a podcast that appeals to the listener rather than just the ad agency or a corporate boardroom. 



    21:54 - Schwartzman on choosing the most compelling content for a podcast, the pressure on the mainstream media to reach out to audiences already targeted by many social media players, and using electronic media as a tool to release information about a brand, such as instructions for product use. 



    25:55 - Geoghegan reveals how marketing coaches secure approval from C-level executives to create a podcast.



    27:45 - Orden on how to promote a podcast, secure downloads and give it its own legs in the age of new media growth and competition.  30:37 – Orden talks about podcast measurement and the technological limitations of podcasting metrics.  



    33:08 - Schwartzman weighs in on the opportunity podcasting creates to influence target audiences that Time Magazine and other mainstream media outlets cannot reach. 



    35:29 - Geoghegan on the time commitment, costs and efforts involved in regularly releasing a podcast.



    38:52 - Yu explains how to integrate podcasts into the traditional marketing mix.  



    40:43 - Schwartzman recommends leveraging podcasts for a different goal than other social and traditional media tools. 



    42:55 - Orden talks about the significance of engaging listeners on a consistent basis.



    44:16 - Schwartzman explains how to build a loyal audience for your podcast.



    45:40 – Yu shares the benefits of advertising on podcasts.



    46:58 - Geoghegan on video podcasts versus audio podcasts and the different attractions of both types of podcasts.



    50:05 – Schwartzman talks about the importance of the marketing department’s involvement with the podcasting process, and the serious investment of time it takes to market a podcast.



    55:48 – Orden reveals how an advertiser should approach a podcaster and the importance of finding a podcaster that genuinely believes in your product. 



    57:40 – Geoghegan on Grape Radio selling sponsorships to public relations agenci...
    1 hr 5 min
  • On the Record...Online with Billboard Chart Director Geoff Mayfield
    Geoff Mayfield goes On the Record...Online with host Eric Schwartzman to discuss how the Billboard charts are evolving in the age of digital music, the legislative shortcomings of the DMCA and escalating ring-tone sales.
    Geoff Mayfield has been director of charts at Billboard magazine since 1994 and has overseen the Billboard 200 albums chart since 1990. In addition to overseeing Billboard's charts department, Mayfield writes the charts analysis column Over The Counter and spearheaded the launch of Billboard Chart Alert.
    SHOW NOTES:
    04:02 - Geoff Mayfield reveals the inner working of just what goes into the production of the coveted Billboard charts.
    05:48 - A Billboard veteran, Mayfield weighs in on the advantages and disadvantages that technology has brought to the Billboard charts.
    08:51 - Mayfield on the importance of looking beyond the Billboard 200 to a more holistic view of all Billboard charts in an age of media fragmentation.
    10:00 - Mayfield talks about new media consumption and the psychographics of digital consumption.
    13:04 - Mayfield reveals the shortcomings of retail sales measurements and the dangers of an oversimplified perspective.
    16:33 - Mayfield describes the secret behind how Billboard measures non-copyrighted music.
    17:42 - The Digital Millennium Copyright Act and what the future holds for record companies pushing sales of physical product in an age where consumers are legally constrained by how they can consume.
    19:51 – Mayfield talks about the impact of digital distribution on major and independent record companies.
    22:13 - Mayfield plugs Billboard's new chart called Hot RingMasters, which measures ring-tones based on master recordings.
    25:06 - Mayfield acknowledges the shortcomings of the Billboard charts and the changes the company is making to aggregate more comprehensive.
    27:50 - End.
    0 min
  • Pioneering Digital Music Charts in Billboard Magazine
    This is a really cool interview with music industry consultant, observer and journalist Geoff Mayfield talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. 



    Billboard Charts Editor Geoff Mayfield



    I represented Gracenote (formerly CDDB) and worked with Billboard to launch the first ever co branded digital music chart and created a Silicon CD recognizing most played artists online.



    Geoff Mayfield was director of charts at Billboard magazine.  In addition to overseeing Billboard's charts department, Mayfield wrote the charts analysis column Over The Counter and spearheaded the launch of Billboard Chart Alert.  



    SHOW NOTES:



    04:02 - Geoff Mayfield reveals the inner working of just what goes into the production of the coveted Billboard charts.



    05:48 - A Billboard veteran, Mayfield weighs in on the advantages and disadvantages that technology has brought to the Billboard charts.



    08:51 - Mayfield on the importance of looking beyond the Billboard 200 to a more holistic view of all Billboard charts in an age of media fragmentation.



    10:00 - Mayfield talks about new media consumption and the psychographics of digital consumption.



    13:04 - Mayfield reveals the shortcomings of retail sales measurements and the dangers of an oversimplified perspective.



    16:33 - Mayfield describes the secret behind how Billboard measures non-copyrighted music.



    17:42 - The Digital Millennium Copyright Act and what the future holds for record companies pushing sales of physical product in an age where consumers are legally constrained by how they can consume.



    19:51 – Mayfield talks about the impact of digital distribution on major and independent record companies.



    22:13 - Mayfield plugs Billboard's new chart called Hot RingMasters, which measures ring-tones based on master recordings.



    25:06 - Mayfield acknowledges the shortcomings of the Billboard charts and the changes the company is making to aggregate more comprehensive. 



    27:50 - End.
    0 min
  • On the Record...Online with HP VP Howard Taub
    Howard Taub goes On the Record...Online with host Eric Schwartzman to discuss place-based media, wearable cameras and the rude awakening fans of digital photography may be in for if they don't preserve and archive their data storage and printed images appropriately.
    Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a thought leader who oveseas much of the next generation research and development at HP Labs that many believe is re-envisioning the future of the digital image. Taub goes inside HP's Mediscape GPS system, Casual Capture wearable cameras and the challenges consumers, the media business and Hollywood film studios face with regard to image and film preservation.
    SHOW NOTES:
    04:26 - Howard Taub talks about the difference between Mediascape and current new media broadcasting utilities, such as podcasting.
    05:16 - Taub describes how place based media uses GPS technology to broadcast specific information based on geographic coordinates.
    07:19 - Taub discusses the possibilities at which Mediascape is a commercial applicant, such as gaming and prior uses.
    08:48 - Taub talks about Casual Capture, HP's wearable camera technology.
    10:34 - Taub reveals the inner workings of the HP digital media platform, and its strategic value to HP.
    12:07 - Taub discusses the challenges of film preservation and digital preservation and storage.
    13:58 - Taub explains how to preserve digital images for generations to come.
    15:47 - Taub describes how to preserve analogue video and digital video for generations to come.
    18:00 - Taub talks about how Hollywood and the major studios should preserve their motion picture assets for generations to come.
    19:34 - Taub describes the benefits and drawbacks of storing photos and videos on hard drives versus removable media.
    21:06 - Taub offers his opinion about the best removable media available, why it works best and how to maximize its use for archiving and preservation.
    24:19 - Taub discusses how to properly store your photos so they are visible for generations to come.
    27:43 - End.
    0 min
  • Wearable Tech with HP VP Howard Taub
    This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras and the rude awakening we all may be in for if we don't archive their data storage appropriately.



    Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a thought leader who ovesees much of the next generation research and development at HP Labs that many believe is re-envisioning the future of the digital image.



    Taub takes us inside HP's Mediscape GPS system, Casual Capture wearable cameras and the challenges consumers, the media business and Hollywood film studios face with regard to image and film preservation.



    SHOW NOTES:



    04:26 - Howard Taub talks about the difference between Mediascape and current new media broadcasting utilities, such as podcasting.



    05:16 - Taub describes how place based media uses GPS technology to broadcast specific information based on geographic coordinates.



    07:19 - Taub discusses the possibilities at which Mediascape is a commercial applicant, such as gaming and prior uses.



    08:48 - Taub talks about Casual Capture, HP's wearable camera technology.



    10:34 - Taub reveals the inner workings of the HP digital media platform, and its strategic value to HP.



    12:07 - Taub discusses the challenges of film preservation and digital preservation and storage.



    13:58 - Taub explains how to preserve digital images for generations to come.



    15:47 - Taub describes how to preserve analogue video and digital video for generations to come.



    18:00 - Taub talks about how Hollywood and the major studios should preserve their motion picture assets for generations to come.



    19:34 - Taub describes the benefits and drawbacks of storing photos and videos on hard drives versus removable media.



    21:06 - Taub offers his opinion about the best removable media available, why it works best and how to maximize its use for archiving and preservation.



    24:19 - Taub discusses how to properly store your photos so they are visible for generations to come.



    27:43 - End.



    Photo by Pepi Stojanovski on Unsplash
    0 min
  • On the Record...Online with Adweek Reporter Brian Morrissey

    Adweek Reporter Brian Morrissey goes On the Record...Online with host Eric Schwartzman to discuss how digital media and technology are changing the world of advertising, the latest trends in advertising, and what he believes the future of advertising will look like. Brian Morrissey is a senior reporter at Adweek, where he covers the interactive advertising industry. He has reported on the Internet advertising businesses for DM News, ClickZ and Silicon Alley Reporter. Prior to working in journalism, he was a speechwriter in Washington, D.C. Morrissey is a graduate of Providence College and has Masters degrees from the Catholic University of Leuven in Belgium and Columbia University. SHOW NOTES: 04:53 - Brian Morrissey gives a description about what sort of things an Adweek reporter covering interactive media deals with as opposed to reporters who focus on traditional media. 06:13 - Morrissey explains the meaning behind the title of Bob Garfield's article, "YouTube vs. Boob Tube," in Wired magazine, and why there is so much tension about it in the advertising industry, "Right now advertisers are left in kind of a quandary in how they actually reach their consumer and YouTube is very symbolic in just that it is people consuming media when they want, sharing it, really taking control." 07:55 - Morrissey talks about what he believes the future has in store for the advertising industry and what his feelings about the industry are. 09:39 - Morrissey gives his opinion on the future of the 30 second spot in today's rapidly changing world, "It is symbolic of, like, old school advertising. Now will it be 15 seconds? Will it be, in some cases, 5 seconds? Will it be a 2 second ad that leads to a longer form video experience? Maybe. Now the challenge for advertisers is to adjust to that..." 10:52 - Morrissey discusses whether or not he believes technology will put agencies that specialize in media platforms out of business, similar to how the internet put travel agents out of business, and what he thinks technology and digital advertising will do to aid small businesses. 13:18 - Morrissey describes the difference in strengths and weaknesses of traditional media versus new digital media and how new media will change how advertisers measure response to campaigns, "Any time media becomes digital, it becomes a lot easier to measure, and you just hope that measurement then ends up meaning it becomes more accountable." 15:51 - Morrissey talks about what surprises him the most about the change of trends in technology and platforms, particularly regarding the speed of the changes. 17:20 - Morrissey gives an example of how he would run an ad campaign for a fictional corporation and where he would focus his advertising with regards to digital media and traditional media. Also, he talks about how devoted certain types of companies are in evolving their advertising forms technologically. 19:03 - Morrissey discusses Second Life, how on-line advertising there benefits companie, and what he thinks the future will be like for online media, such as Second Life, "...I mean the next MySpace, I think, is going to look a lot more like Second Life than it will look like MySpace today." 20:18 - Morrissey describes what advertisers need to do to cut through the clutter of advertising that is prevalent in modern society and what sort of ways advertiser messages are potentially going to change to accomplish this, "One way I think it they are going to change is they are going to become more Google-like." 22:04 - Morrissey talks about how people who work in public relations should contact him if they believe they have a good story and what sort of stories interests him the most. 22:55 - End.

    0 min

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