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Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought.

Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing.

When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote and protect their brands through the measurement, analysis, and interpretation of CGM, online word of mouth and social media monitoring. 

He coined the term "consumer-generated media" (CGM) and co-founded Word-of-Mouth Marketing Association (WOMMA).

He has authored column on digital marketing strategy targeted to CMOs and is quoted in major publications

SHOW NOTES:

4:30 - Pete Blackshaw talks about the change in business professionals' perceptions on measuring consumer generated media.

6:05 - Blackshaw discusses the Nielsen Analytics report, The Economics of Podcasting.

7:42 - Blackshaw on consumer reaction to podcast advertising and best practices for creating ads for podcasts.

9:26 - Blackshaw talks about how to measure podcasts, including measuring depth of engagement. 

11:37 - Blackshaw explains the engagement metric and applying it to podcasts, "I think podcasting is, by its very nature, takes the notion of engaging to an extra level...and that level of engagement carries over into wins for brands."

14:20 - Blackshaw on how to come up with a quantitative value that supports a business case for podcasting. 

16:16 - Blackshaw discusses the different types of podcast measurement available, including growth pattern, depth of engagement, talk value and what the most important metrics are.

19:12 - Blackshaw on what surprises him most about podcasting, "I'm...shocked that there aren't more brands that are just uploading podcasts that explain to people how to use products."

21:31 - Blackshaw on what he has learned about conventional measurement from new media measurement, "I think metrics are going to get a lot more interesting...as we move more events and activities online we have much more flexibility to adapt, evolve, [and] contour our programs against those real-time needs..."

23:35 - Blackshaw talks about the future importance of the CPM measurement.

24:58 - Blackshaw on the term "consumer-generated media."

27:48 - Blackshaw discusses how traditional media measurement professionals regard him and new media measurement models.

30:07 - End.

Photo by Josh Hallett

RadioTail CEO Gregory Galant goes "On the Record...Online" with host Eric Schwartzman to discuss podcast measurement, valuing an audience and building a business case for podcasting.

Gregory Galant is the CEO of RadioTail, a firm that facilitates advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked at Newlight Associates, a $120M technology venture capital firm, sourcing investments and managing deal flow. Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens' media. In 1996 at age 14, Greg started Halenet, Inc., an award-winning Internet strategy firm. Greg has been featured in The New York Times, the Venture Capital Journal, Catherine Crier's WOR radio show and News 12. The Suffolk Nassau Chamber of Commerce named him the 2003 "Entrepreneur of the Year".

SHOW NOTES:

6:40 - Gregory Galant discusses RadioTail, what inspired its creation and its podcast metric system.

10:45 - Galant on how to use RadioTail to measure podcasts, including the company's free solution for podcasters.

13:02 - Galant talks about how to make a business case for podcasting, "At the end of the day...you have to tell the story of just all the people out there who are excited about podcasts, who are using it throughout their day..."

16:00 - Galant on how advertisers should value a podcast audience, "You have to kind of take that combination of the very specific audience you're reaching, and what that audience is worth, and also how you're reaching them..."

19:34 - Galant on the notion of whether there needs to be standardized metrics for podcasts.

20:01 - Galant on what he thinks will be the standard metric for podcasts.

21:07 - Galant talks about determining the audience of a podcast.

21:53 - Galant on the surprises he's encountered since RadioTail was founded, "I knew iTunes was going to be influential, I didn't know it was going to be this influential - that currently it is really dominating."

23:30 - Galant on whether the mainstream media has an advantage over independent podcasters when launchings podcasts.

24:55 - Galant on why he chose the name "RadioTail."

30:06 - Galant talks about how regular independents using new media can compete against renowned media figures.

32:50 - Galant on how a brand marketer considering podcasting should decide whether to sponsor an already existing podcast or create his/her own podcast.

35:22 - Galant talks about using the CPM model to value an audience.

36:27 - Galant on whether a podcast is more valuable than other types of media.

38:23 - End.

Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting.

When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists.

Greg has worked at Newlight Associates, a $120M technology venture capital firm, sourcing investments and managing deal flow. Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens' media.

SHOW NOTES:

6:40 - Gregory Galant discusses RadioTail, what inspired its creation and its podcast metric system.

10:45 - Galant on how to use RadioTail to measure podcasts, including the company's free solution for podcasters.

13:02 - Galant talks about how to make a business case for podcasting, "At the end of the day...you have to tell the story of just all the people out there who are excited about podcasts, who are using it throughout their day..."

16:00 - Galant on how advertisers should value a podcast audience, "You have to kind of take that combination of the very specific audience you're reaching, and what that audience is worth, and also how you're reaching them..."

19:34 - Galant on the notion of whether there needs to be standardized metrics for podcasts.

20:01 - Galant on what he thinks will be the standard metric for podcasts.

21:07 - Galant talks about determining the audience of a podcast.

21:53 - Galant on the surprises he's encountered since RadioTail was founded, "I knew iTunes was going to be influential, I didn't know it was going to be this influential - that currently it is really dominating."

23:30 - Galant on whether the mainstream media has an advantage over independent podcasters when they market a podcast.

24:55 - Galant on why he chose the name "RadioTail."

30:06 - Galant talks about how regular independents using new media can compete against renowned media figures.

32:50 - Galant on how a brand marketer considering podcasting should decide whether to sponsor an already existing podcast or create his/her own podcast.

35:22 - Galant talks about using the CPM model to value an audience.

36:27 - Galant on whether a podcast is more valuable than other types of media.

38:23 - End.

Photo by Ted Rheingold

Rick Klau, vice president of Publisher Services at FeedBurner, goes On the Record...Online with host Eric Schwartzman to discuss podcast measurment, building a business case for podcasting, valuing an audience and the future of podcasts.

Rick Klau is vice president of Publisher Services at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was vice president of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO. An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of publications including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security and is member of the Editorial board for Podcasting magazine.

SHOW NOTES:

6:35 - Rick Klau talks about what FeedBurner is and how it works.

7:52 - Klau on why measurement statistics may vary from company to company.

8:50 - Klau talks about how to measure how many people are subscribing to a feed.

11:08 - Klau discusses how to measure the number of downloads.

13:43 - Klau on valuing an audience.

15:07 - Klau talks about the CPM model versus that of Cost Per Click, "With respect to feeds, whether they are podcasts or text, I think CPM tends to be a much better model because it rewards the audience and the delivery of the content..."

18:27 - Klau offers his perspective on the influence of Nielsen and Arbitron, "...The Nielsen numbers matter less because people are shifting their consumption beyond the broadcast time to a time shifted time, or they're going online."

19:35 - Klau talks about cashing feeds.

20:31 - Klau explains how iTunes works and talks about measuring podcast downloads.

21:14 - Klau on how iTunes determines the top 100 podcasts list.

22:52 - Klau answers a question on whether FeedBurner is the next Nielsen or Arbitron, "Our goal is to work explicitly on behalf of the publisher to make sure that anything that can be discovered or told about the consumption of their content, that we not only measure it, but then make it easily reported for them as well."

24:39 - Klau on what surprises him about the emergence of blogs, podcasts and social media, "Today, the number of blogs is into the tens of millions, some of whom who have tremendously high traffic...you have a tremendous opportunity as the publisher to reach an audience that before was held in the hands of just a few organizations."

26:10 - Klau talks about how new technology is empowering the consumer to exert more influence over the producers of the content.

27:34 - Klau answers a question on FeedBurner's standardized metrics and establishing metrics for podcasting.

29:04 - Klau offers his generalizations on the adoption of video versus audio podcasts.

30:45 - Klau shares his final thoughts on podcasting, "As with everything, this stuff is so new, podcasts themselves didn't exist 25 months ago, but it's exciting to be in the middle of it. The only truism here is that what we know today will be probably rather useless in about six months."

33:01 - End.

This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner.

We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising.

Rick was responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers.

Prior to FeedBurner, he held the same role at Socialtext, the first enterprise social software company.

And before that, Rick was vice president of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson.

An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of publications including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more.

He has published a number of books and columns covering the topics of technology, law, ecommerce and online security and was member of the Editorial board for Podcasting Magazine.

SHOW NOTES:

6:35 - Rick Klau talks about what FeedBurner is and how it works. 

7:52 - Klau on why measurement statistics may vary from company to company.

8:50 - Klau talks about how to measure how many people are subscribing to a feed.

11:08 - Klau discusses how to measure the number of downloads.

13:43 - Klau on valuing an audience.

15:07 - Klau talks about the CPM model versus that of Cost Per Click, "With respect to feeds, whether they are podcasts or text, I think CPM tends to be a much better model because it rewards the audience and the delivery of the content..."

18:27 - Klau offers his perspective on the influence of Nielsen and Arbitron, "...The Nielsen numbers matter less because people are shifting their consumption beyond the broadcast time to a time shifted time, or they're going online."

19:35 - Klau talks about cashing feeds.

20:31 - Klau explains how iTunes works and talks about measuring podcast downloads. 

21:14 - Klau on how iTunes determines the top 100 podcasts list. 

22:52 - Klau answers a question on whether FeedBurner is the next Nielsen or Arbitron, "Our goal is to work explicitly on behalf of the publisher to make sure that anything that can be discovered or told about the consumption of their content, that we not only measure it, but then make it easily reported for them as well."

24:39 - Klau on what surprises him about the emergence of blogs, podcasts and social media, "Today, the number of blogs is into the tens of millions, some of whom who have tremendously high traffic...you have a tremendous opportunity as the publisher to reach an audience that before was held in the hands of just a few organizations."

26:10 - Klau talks about how new technology is empowering the consumer to exert more influence over the producers of the content.

27:34 - Klau answers a question on FeedBurner's standardized metrics and establishing metrics for podcasting.

29:04 - Klau offers his generalizations on the adoption of video versus audio podcasts.

30:45 - Klau shares his final thoughts on podcasting, "As with everything, this stuff is so new,

Los Angeles Times Columnist Joel Stein goes On the Record...Online with host Eric Schwartzman to discuss the future of traditional media formats, working with public relations practitioners and how he decides what to write about.

Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years of fact-checking at various publications, he got hired as a sports editor at Time Out New York. Two years later he became a staff writer for Time magazine, where over seven and a half years he wrote a dozen cover stories on subjects such as Michael Jordan, Las Vegas, the Internet bubble and low-carb diets. He has appeared on any TV show that asks him: VH1's "I Love the Decade You Tell Me I Love," HBO's "Phoning It In," Comedy Central's "Reel Comedy" and E! Entertainment's "101 Hottest Hot Hotties' Hotness." After teaching a class in humor writing at Princeton, he moved to L.A. at the beginning of 2005 to write a column for the Los Angeles Times. He still contributes to Time and other magazines.

SHOW NOTES:

4:18 - Joel Stein talks about appearing on television shows, his background and experience as an editor and a journalist.

8:06 - Stein talks about getting hired for The Los Angeles Times and bosses he has enjoyed working with.

10:39 - Stein on the future of magazines and newspapers in the age of new technology.

12:40 - Stein talks about his column and how it fits with the entertainment beat of The LA Times.

14:06 - Stein on whether there is a need for analysis and opinion columns in print media: "I'm getting paid nicely to write this column for the LA Times and I'm essentially just writing a blog, I don't know if more opinion columns is great for newspapers if everyone has a blog."

15:19 - Stein on who constitutes his main audience.

15:59 - Stein talks about his column and how he decides what to write about: "My main thought is to not say something everyone else has said..."

25: 41 - Stein on speaking with publicists on a daily basis.

26:04 - Stein talks about how many of the pitches he receives are on target.

27:13 - Stein on why pitches can often be bad.

27:51 - Stein discusses how the editorial process behind the opinion pages and the news pages differs.

29:10 - Stein on how to make sure not to write about the same things as other opinion writers.

30:20 - Stein talks about his controversial column, "Warriors and Wussies," which also generated much national attention.

34:25 - Stein on the impact of the column on his image.

35:21 - Stein offers words of advice to public relations practitioners.

37:22 - Stein talks about writing for Time Magazine.

38:58 - End.

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about.

Photo By Mrmanhattanproject, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=47162564

Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year.

After two years of fact-checking at various publications, he got hired as a sports editor at Time Out New York. Two years later he became a staff writer for Time magazine, where over seven and a half years he wrote a dozen cover stories on subjects such as Michael Jordan, Las Vegas, the Internet bubble and low-carb diets. 

He has appeared on any TV show that asks him: VH1's "I Love the Decade You Tell Me I Love," HBO's "Phoning It In," Comedy Central's "Reel Comedy" and E! Entertainment's "101 Hottest Hot Hotties' Hotness." 

After teaching a class in humor writing at Princeton, he moved to L.A. at the beginning of 2005 to write a column for the Los Angeles Times. He still contributes to Time and other magazines.

SHOW NOTES:

4:18 - Joel Stein talks about appearing on television shows, his background and experience as an editor and a journalist.

8:06 - Stein talks about getting hired for The Los Angeles Times and bosses he has enjoyed working with.

10:39 - Stein on the future of magazines and newspapers in the age of new technology.

12:40 - Stein talks about his column and how it fits with the entertainment beat of The LA Times.

14:06 - Stein on whether there is a need for analysis and opinion columns in print media: "I'm getting paid nicely to write this column for the LA Times and I'm essentially just writing a blog, I don't know if more opinion columns is great for newspapers if everyone has a blog."

15:19 - Stein on who constitutes his main audience. 

15:59 - Stein talks about his column and how he decides what to write about: "My main thought is to not say something everyone else has said..."

25: 41 - Stein on speaking with publicists on a daily basis.

26:04 - Stein talks about how many of the pitches he receives are on target. 

27:13 - Stein on why pitches can often be bad. 

27:51 - Stein discusses how the editorial process behind the opinion pages and the news pages differs.

29:10 - Stein on how to make sure not to write about the same things as other opinion writers.

30:20 - Stein talks about his controversial column, "Warriors and Wussies," which also generated much national attention.

34:25 - Stein on the impact of the column on his image.

35:21 - Stein offers words of advice to public relations practitioners.

37:22 - Stein talks about writing for Time Magazine.

38:58 - End.

Photo by Chris Briggs on Unsplash

New York Times technology editor, Steve Lohr, goes "On the Record...Online" from the Public Relations Society of America's Technology Conference in New York, to discuss how new technology is changing the way he does his job, the benefits and drawbacks of having a blog, and how PR practitioners can secure news coverage.

3:03 - Steve Lohr provides an introduction to his key note on how internet technology, websites, blogs, and podcasts, have influencer what he writes about for The New York Times, as well as his relationship with PR practitioners.

3:53 - Lohr talks about his professional background, what he covers at the Times, how the internet has changed the way he does his job and what he chooses to cover, and how the web helps him do his job.

6:44 - Lohr discusses the opportunity the internet offers journalists: "The narrow niche groups and markets are where the internet really shines...the web and the internet I think also force us at the Times to place a greater emphasis on information discovery instead of information gathering."

10:24 - Lohr explains the difference between "information discovery" and "information gathering," and talks about the increase use of search engine optimization in newsrooms.

12:03 - Lohr discusses the benefits and drawbacks of having a blog: "For reporters I think the blogosphere is a place to venture into with great care...there's the danger of becoming identified with your opinions instead of your stories."

13:04 - Lohr talks about the use of podcasts by newsrooms and companies: "[IBM's podcast] strikes me as an interesting way to use new media to try to make IBM part of the intellectual conversation in fields where the company has large service practices..."

13:56 - Lohr talks about how public relations practitioners can help their clients gain news coverage, and how Google and Apple were successful in securing stories in The New York Times.

15:42 - Lohr shares how he likes to receive pitches.

16:33 - Lohr on whether public relations practitioners should use the web as well as monitor the web.

18:15 - Lohr, upon responding to a question on the Chinese government's restriction of blog use: "The Chinese authority is sort of unable to control this...places like China are special cases...it's a totalitarian government."

22:32 - Lohr talks about the places PR people should look to gain news coverage.

25:02 - Lohr discusses net neutrality: "Google, Microsoft, and Yahoo and others...want the higher costs to be borne by the consumers."

29:40 - Lohr offers his opinion on Bill Gates and Microsoft.

32:38 - Lohr on who his online influencers are.

34:13 - Lohr offers his opinion on outsourcing jobs to countries like China and India.

38:14 - Lohr talks about conceding economic power to China.

40:24 - Lohr discusses using search engines to do his job and the benefits of search engine optimizaztion: "It's a great tool...for that fact checking kind of information finding..."

44:54 - Lohr on the importance of corporate websites and using search.

49:59 - Lohr talks about the intersection of media companies and technology companies.

53:02 - Lohr on his and his colleagues' comfort level with regards to sharing their opinions on blogs, and what makes a great corporate blog.

59:20 - End.

This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America's Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him.

SHOW NOTES:

3:03 - Steve Lohr provides an introduction to his key note on how internet technology, websites, blogs, and podcasts, have influencer what he writes about for The New York Times, as well as his relationship with PR practitioners. 

3:53 - Lohr talks about his professional background, what he covers at the Times, how the internet has changed the way he does his job and what he chooses to cover, and how the web helps him do his job.

6:44 - Lohr discusses the opportunity the internet offers journalists:  "The narrow niche groups and markets are where the internet really shines...the web and the internet I think also force us at the Times to place a greater emphasis on information discovery instead of information gathering." 

10:24 - Lohr explains the difference between "information discovery" and "information gathering," and talks about the increased use of SEO consultants in newsrooms.

12:03 - Lohr discusses the benefits and drawbacks of having a blog: "For reporters I think the blogosphere is a place to venture into with great care...there's the danger of becoming identified with your opinions instead of your stories."

13:04 - Lohr talks about the use of podcasts by newsrooms and companies: "[IBM's podcast] strikes me as an interesting way to use new media to try to make IBM part of the intellectual conversation in fields where the company has large service practices..."

13:56 - Lohr talks about how public relations practitioners can help their clients gain news coverage, and how Google and Apple were successful in securing stories in The New York Times.

15:42 - Lohr shares how he likes to receive pitches.  

16:33 - Lohr on whether public relations practitioners should use the web as well as monitor the web. 

18:15 - Lohr, upon responding to a question on the Chinese government's restriction of blog use: "The Chinese authority is sort of unable to control this...places like China are special cases...it's a totalitarian government."

22:32 - Lohr talks about the places PR people should look to gain news coverage.

25:02 - Lohr discusses net neutrality: "Google, Microsoft, and Yahoo and others...want the higher costs to be borne by the consumers." 

29:40 - Lohr offers his opinion on Bill Gates and Microsoft.

32:38 - Lohr on who his online influencers are.

34:13 - Lohr offers his opinion on outsourcing jobs to countries like China and India. 

38:14 - Lohr talks about conceding economic power to China.

40:24 - Lohr discusses using search engines to do his job and the benefits of search engine optimizaztion: "It's a great tool...for that fact checking kind of information finding..."

44:54 - Lohr on the importance of corporate websites and using search. 

49:59 - Lohr talks about the intersection of media companies and technology companies. 

53:02 - Lohr on his and his colleagues' comfort level with regards to sharing their opinions on blogs, and what makes a great corporate blog.

59:20 - End.

Photo by Internet Week New York

LA Podcasters Studio 101 from the Brewery in Downtown Los Angeles

LA Podcasters go On the Record...Online with host Eric Schwartzman to discuss their own podcast shows, the art of podcasting, and what makes a great podcast.

5:12 - Lance Anderson talks about how he approaches podcasting as an artist.

5:47 - Anderson talks about how many listeners there are of his podcast "Verge of the Fringe," available at www.vergeofthefringe.com

6:09 - Anderson discusses the timelessness of his stories.

6:23 - Eric Schwartzman makes the distinction between a news program and a featured program.

7:17 - Grant Baciocco talks about his show with Doug Price, "The Radio Adventures of Dr. Floyd."

7:50 - Schwartzman talks about how most podcasts are consumed.

8:34 - Anderson talks about how to listen to podcasts.

8:52 - Schwartzman discusses the different ways to distribute electronic media over the internet.

10:16 - Baciocco and Doug Price share the voices of their shows.

11:15 - Baciocco talks about the fans of the show.

12:13 - Anderson talks about how often he is at the LA Podcast Studio.

13:33 - Dan Klass talks about how podcasts makes your program available to a potentially large audience

13:53 - Klass talks about his podcast "The Bitterest Pill"

14:25 - Klass mentions the countries of where his listeners live.

15:08 - Klass talks about what makes a great podcast and how his podcast has been so successful: "...I work very hard at being very honest and dealing with things on a very human level."

16:19 - Klass discusses the irony of his show: "...there's something about being so finite in the subject matter and so brutally honest about it that it becomes more universal."

17:32 - Klass talks about the human element of podcasting.

18:45 - Schwartzman talks about Mihaly Csikszentmihalyi's book, Finding Flow and his renewed sense of optimism for the culture of celebrity.

22:14 - Anderson talks about who should podcast.

22:51 - Klass talks about how podcasts create communities: "there's an audience out there for anyone who's talking passionately...create the podcast and they will be able to find you.

23:35 - Anderson on whether podcasts are media or art.

24:10 - Klass talks about companies podcasting.

25:05 - Klass on whether there is an audience for any subject of a podcast.

26:00 - Tim Coyne talks about his podcast, "The Hollywood Podcast."

28:08 - Coyne gives a logline for his show.

28:28 - Coyne talks about whether podcasting is helping him in finding a romantic relationship.

32:03 - Steven from Pink Mafia Radio talks about whether podcasting helps with relationships.

33:19 - Howard Leff, a freelancer for a column appearing in The Los Angeles Times in the Calender Weekend section, talks about considering podcasting and what he envisions his podcast to be about.

34:18 - Leff talks about writing for the Los Angeles Times.

35:08 - Leff shares his opinion about the Los Angeles Times.

35:35 - Schwartzman discusses whether podcasters should be concerned that they may not have an audience.

37:13 - Tres Jefes discusses his podcast available at www.tresjefes.com

38:07 - Jefes talks about whether he thinks he will have advertisers for his podcast.

38:40 - Douglas Welch talks about his column, Career Opportunities, and his podcast available www.welchwrite.com/career

39:29 - Welch on the state of today's job market and how to get out of a bad job.

40:21 - Larry Winfield talks about his podcasts "Sundown Lounge" and "The Patio."

40:47 - Winfield talks about covering poetry in his podcasts.

41:26 - Winfield on whether hip hop music has helped bring about the resurgence of poetry.

42:15 - Winfield talks about his day jobs.

42:30 - Winfield on why he podcasts: "I get to play whatever music fits my fancy, I like a lot of music, so its not restricted...I get to speak my mind..."

43:22 - Winfield mentions where his podcast is available - www.larrywinfield.com

44:47 - End.