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  • On the Record...Online with Wall Street Journal Deputy National News Editor Matt Murray
    Matthew Murray goes On the Record...Online with host Eric Schwartzman to discuss the impact of the web on The Wall Street Journal, how he uses technology to do his job, and developing relationships with PR practitioners.
    Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray authored the book "The Father and the Son: My Father's Journey into the Monastic Life," an account about his father, the Reverend James Murray. Murray received a master's degree in journalism at Northwestern University.
    SHOW NOTES:
    3:55 - Murray talks about the personality of The Wall Street Journal versus its competitors.
    5:45 - Murray on the lifestyle news that the Journal covers and the transformation of the Journal over the past 15 years.
    7:02 - Murray on whether the Journal is cutting back on covering marketing data.
    8:11 - Murray talks about the amount of online subscribers the Journal has and linking the online edition with the print edition.
    9:07 - Murray discusses the relationship between Dow Jones newswires and The Wall Street Journal.
    9:57 - Murray on the technology he uses everyday to do his job, and the impact of the internet on The Wall Street Journal.
    12:14 - Murray talks about the online sources The Journal uses for ideas.
    13:33 - Murray on his confidence in the analyst community.
    14:31 - Murray on how the web has impacted the way he finds, researches, and qualifies news: "It has speeded it up immensely and made the competitiveness factor much...tougher for us by a wide margin because there are so many smart people and bloggers and others out there competing on the web with the news all the time..."
    16:28 - Murray shares his perspective on where the mainstream media is heading in the age of new media technology: "There's going to be a lot of pain but there's going to be some survivors too..."
    17:58 - Murray on how many PR email pitches he receives daily, and whether the quality of the pitches is better or worse than five years ago.
    19:16 - Murray talks about developing a good relationship with a PR practitioner, and the factors that contribute to creating a successful relationship between a reporter and a PR person.
    21:21 - Murray reveals how small companies can get the attention of The Wall Street Journal.
    22:31 - Murray on the blogs and websites he reads daily.
    23:43 - Murray answers the question of whether The Journal has a capitalist bias.
    25:51 - Murray talks about The Wall Street Journal and The New York Times covering the friction between the public good and corporate interests.
    26:21 - Murray talks about bias in the news: "I would never claim that any newspaper, ours or any others, doesn't have examples of certain bias in the way that we choose to cover stories...but our goal and what we strive to do on each story is to give a complete view of all sides and we push our reporters and really try to get that."
    28:08 - End.
    0 min
  • Pitching the Wall Street Journal with Editor Matt Murray
    This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals and startups. 



    Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. 



    Murray received a master's degree in journalism at Northwestern University.



    SHOW NOTES:



    3:55 - Murray talks about the personality of The Wall Street Journal versus its competitors.



    5:45 - Murray on snagging lifestyle coverage in the Weekend Journal.



    8:11 - Murray talks about the amount of online subscribers the Journal has and linking the online edition with the print edition.



    9:07 - Murray discusses the relationship between Dow Jones newswires and The Wall Street Journal.



    9:57 - Murray on the technology he uses everyday to do his job.



    12:14 - Murray talks about online sources The Journal consults for story ideas.



    13:33 - Murray on his confidence in the analyst community. 



    14:31 - Murray on how the web has impacted the way he finds, researches, and qualifies news: "It has speeded it up immensely and made the competitiveness factor much...tougher for us by a wide margin because there are so many smart people and bloggers and others out there competing on the web with the news all the time..."



    16:28 - Murray shares his perspective on where the mainstream media is heading in the age of new media technology: "There's going to be a lot of pain but there's going to be some survivors too..."



    17:58 - Murray on how many PR email pitches he receives daily, and whether the quality of the pitches is better or worse than five years ago.



    19:16 - Murray talks about developing a good relationship with a PR practitioner, and the factors that contribute to creating a successful relationship between a reporter and a PR person.



    21:21 - Murray reveals how startups companies can get featured in The Wall Street Journal.



    22:31 - Murray on the online media outlets he reads. 



    23:43 - Murray on whether The Journal has a conservative bias.



    25:51 - Murray talks about The Wall Street Journal and The New York Times covering the friction between the public good and corporate interests.



    26:21 - Murray talks about bias in the news: "I would never claim that any newspaper, ours or any others, doesn't have examples of certain bias in the way that we choose to cover stories...but our goal and what we strive to do on each story is to give a complete view of all sides and we push our reporters and really try to get that."



    28:08 - End.
    29 min
  • Inside Telecommunications PR with Verizon VP Eric Rabe
    This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality.



    If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned PR specialist who knows the ins and outs of the gated internet trade.



    SHOW NOTES:



    3:57 - Eric Rabe talks about the direction Verizon is moving.



    5:23 - Rabe on Verizon FiOS.



    7:46 - Rabe talks about why the U.S. is behind in its network connection speed compared to other nations.



    9:50 - Rabe on the difference between the use of DSL in the U.S. and Hong Kong.



    10:20 - Rabe talks about the technology Wi-Fi and the ways to use it.



    12:05 - Rabe discusses the controversy over free municipal Wi-Fi services: "...if the issue you're trying to solve is affordability of internet connections I think there are many ways to do it that are more efficient that having the government go out and try to build a telecommunications network."



    14:32 - Rabe on whether there are advantages to using Wi-Fi to deliver broadband to the public.



    17:06 - Rabe talks about Verizon's partnership with Yahoo and whether it poses a challenge to the networks: "...there's no doubt in my mind that IP technology is going to be the way television will be delivered in the future. Verizon certainly recognizes that...Verizon is well positioned to be a leader in that developing world."



    19:07 - Rabe discusses the issue of Net neutrality.



    22:23 - Rabe on how Net neutrality affects Verizon.



    26:02 - Rabe responding to a question on how Yahoo can be both a competitor and a partner of Verizon: "...it's nothing personal, it's all business...we have a lot of respect for all of these companies, Yahoo, Google, MSN..."



    26:53 - Rabe on the challenges consumers will be faced with when choosing their media over the next 10 years: "I think the big issue for consumers is sorting through what's available...its not just a matter of finding it and choosing stories to read or videos to watch, but it's also the issue of credibility and reliability."



    29:10 - Rabe offers advice to PR job seekers.



    30:21 - End.
    0 min
  • Media Training Deep Dive with Jim Cameron
    This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me. 



    Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does.



    Jim Cameron of Cameron Communications, Inc. is a professional communications consultant and transit advocate who has spent over 30 years in broadcast journalism. 



    While at NBC News, he received a George Foster Peabody Award.  In conjunction with INC. Magazine, he also wrote and hosted the syndicated radio series, Minding Your Business. 



    For 12 years Jim ran JFORUM, the pioneering online service for journalists and communications professionals worldwide, on CompuServe.  His media-training clients include hundreds of CEOs, scientists and authors.



    Jim's clients have appeared on 60 Minutes, 20/20, The Today Show, CNN, CNBC and hundreds of radio stations.



    They've been quoted in the pages of The Wall Street Journal, trade journals and lifestyle magazines. 



    His clients have testified before Congress, made presentations to financial analysts and given speeches at major symposia.



    So if you want to get media training right now, listen to this interview.



    SHOW NOTES:



    6:01 - Jim Cameron explains what media training is.



    7:58 - Cameron talks about the importance of developing a message for an interview and how to stay on message.



    10:23 - Cameron on common misconceptions about media training: "Media training is not spin control, it's not teaching you how to lie...what it is about is being honest, being accurate, [and] being relevant to the audience..."



    11:19 - Cameron talks about his own key messages: "Media training is an effective staff development tool...whether they're [the employees] talking to the media or doing speeches or going to conferences, there needs to be a consistency of the messages that you're relaying about your product and your company."



    13:47 - Cameron on how to control the messages of employees of multi-national organizations.



    14:50 - Cameron talks about informing employees of the messages they need to relay. 



    15:42 - Cameron discusses how he prepares his clients for interviews and speaking engagements, and how to be an effective communicator: "Part of what makes PR lose credibility is that we are all 'yes' men...that's not effective communication."



    19:35 - Cameron talks about the most common tricks used by reporters to get their interviewees to say what they want them to say.



    21:23 - Cameron discusses the differences between interviewing with a print journalist versus a broadcast journalist: "...I think it's more challenging to control a print interview situation than it is a broadcast."



    24:32 - Cameron explains what sound bites are and why they are important.



    25:44 - Cameron tells why people are forced to talk in sound bites: "...our attention span has been winnowed down so that we just don't have the patience to listen to a thoughtful answer for more than 30 or 40 seconds."



    27:11 - Cameron talks about how to avoid saying things you don't want to say in an interview.



    29:10 - Cameron discusses how to stay on message in an interview without seeming as if you have something to hide: "...I think you need to be responsive to the question, deliver your message, and then move on."



    30:47 - Cameron talks about the most important things...
    39 min
  • Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle
    I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches.



    Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies' Home Journal. Wendy also worked at Family Life and American Baby.  



    SHOW NOTES:



    4:49 - Wendy Naugle on how tech savvy the fashion, health and beauty world is:  "Our readers are...on the internet, looking at blogs, and are part of that entire [tech savvy] culture."



    5:28 - Naugle on how she uses the internet to cover the news.



    6:12 - Naugle talks about the email newswires she receives.



    6:52 - Naugle on how many PR firms she receives pitches from daily and what makes a great pitch.



    7:51 - Naugle on how she sorts through PR pitches: "I do rely on skimming, so that's why it's great if it [the pitch] can be something that's concise and to the point."



    8:42 - Naugle on prioritizing her emails.



    9:19 - Naugle on the importance of having a clear subject headline.  10:05 - Naugle discusses the personality of Glamour amongst its competition, and what makes a great story in Glamour: "We cover the reader's entire world, from politics and news, to beauty tips and fashion advice, to health bulletins, and more."



    11:49 - Naugle talks about covering body acceptance and dieting stories.



    13:51 - Naugle discusses Glamour?s role in helping women maintain a healthy lifestyle:  "We know women don't get this information [on various health issues] from their doctors...we are a place that's a great medical authority for them."



    15:14 - Naugle discusses Glamour?s online audience and how readers use the Glamour website.



    16:42 - Naugle on how many people use the health tools available on Glamour's website. 



    17:04 - Naugle talks about how readers find Glamour online.



    17:49 - Naugle discusses the trend of using celebrities on the cover of magazines.



    18:16 - Naugle offers her definition of fashion today.



    19:34 - End.
    20 min
  • Public Relations at the National Hockey League with Bernadette Mansur
    This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers.







    Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice president of communications for Reebok.



    SHOW NOTES:



    4:16 - Bernadette Mansur talks about what it's like coming back the first year after the strike: "The fans throughout were incredibly loyal...they understand that the economics of our situation was broken and we needed to fix them."



    5:58 - Mansur on the challenges she faced during the strike and the lessons she learned from it: "Our ability to communicate was instant...the media tension is so intense that stories are created that many times have no basis in fact...you need to be very very fast."



    8:56 - Mansur on whether she is responsible for the content on the NHL website: "Collective bargaining agreement is a very technical legal exercise...sometimes the public relations department and the legal department don't always work together...this exercise for us in the NHL was a perfect partnership of public relations and legal..."



    10:40 - Mansur talks about the NHL fans and monitoring fan blogs. "When the lockout began the amount of blogs and fan blogs that came up were enormous...in order for us to understand what they [the fans] wanted out of the negotiations...we had to keep in touch with the blogs, and we did."



    12:15 - Mansur on the legal challenges involved with having the NHL website link to different blogs and sites at the time of the collective bargaining agreement.



    13:19 - Mansur talks about the complaints of Martha Burk, the chair of the National Council of Women's Organization, against an NHL ad launched in September: "Martha's attention caused the ad to show up every place...in many ways as a PR person it was the best thing that ever happened to us."



    15:10 - Mansur on whether the complaints affected the overall success of the ad campaign.



    15:25 - Mansur mentions the percentage of hockey fans that are female.



    16:06 - Mansur discusses the NHL foundation and its role in the overall communications strategy for the league: "We have in the NHL and hockey tradition a very deep seeded root in the community...we're very much into children, we're into literacy, we're into cancer research..."



    18:08 - Mansur offers words of advice for marketing and communications executives that would like to partner with the NHL for promotional activities.



    19:16 - Mansur offers her advice for young people that want a career in sports communications.



    21:10 - Mansur talks about whether the day will come when the NHL will deliver games to viewers over the internet.



    22:37 - End.



    Photo by Seth Hoffman on Unsplash
    23 min
  • Pitching Broadcast News with CNN Anchor Ali Velshi
    In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news.







    Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for "The Bottom Line" segment of the network's afternoon program, The Situation Room.



    Velshi previously hosted The TurnAround, CNN's small business improvement program that profiled a small business owner and a high-profile mentor as they developed a plan for success. Previously, Velshi anchored CNNfn's Your Money and The Money Gang.



    Before joining CNNfn in September 2001, Velshi was the host of The Business News, Canada's first and only prime-time business news hour.



    In 1999, he joined Canada's only all-business news channel, Report on Business Television, as an anchor. In 1996, he was awarded a fellowship to Congress by the American Political Sciences Association, where he worked with U.S. Rep. Lee Hamilton.



    SHOW NOTES:



    3:51 - Ali Velshi talks about how blogs, podcasts and citizen journalism affect CNN: "On the podcasting side, I really think that is the untouched future...and it influences us at CNN because we realize that people want information fast..."



    6:10 - Velshi discusses whether internet companies are resurging.



    7:14 - Velshi answers the question of whether sound bites are more tempered since the internet bubble has burst.



    7:54 - Velshi offers his view on what makes a great interview.



    8:43 - Velshi talks about how to interview someone that is media trained.



    10:15 - Velshi discusses his recent interview with Bill Gates.



    11:15 - Velshi on the impact of the internet on small businesses and whether small businesses need a presence on the web: "It [the internet] is absolutely the best thing that's ever happened to small businesses."



    12:31 - Velshi on what he expects to find on a company's website: "I would say we do 70 percent roughly of our work on the internet...when we go to a company's website, we expect everything...we really want transparency on the website -- you don't want to have to guess what something means."



    14:18 - Velshi talks about how FOX was able to gain such a large audience so quickly.



    14:50 - Velshi discusses CNN's response to FOX's success: "...the ability to connect with the viewer will be more important to them [viewers] than the political view that's expressed."



    16:58 - Velshi talks about the internet's influence on networks that rely on geographic exclusivity: "...I think there's a whole different way in which people choose to get their information whether it's all the channels on TV...or all the channels plus what's available on the web, plus podcasts, plus blogs..."



    18:45 - Velshi shares his view on whether the news print business is sustainable.



    19:58 - Velshi talks about his podcast: "...the idea is that...I give them [listeners] something to relate to. It's the stories behind the news that they're hearing about."



    21:33 - Velshi on the objectives of his podcast from a business standpoint.



    22:30 - Velshi discusses the progress of his podcast.



    23:20 - Velshi talks about how many people listen to his podcast.



    24:03 - Velshi on whether he's included things from pitches from PR people in his podcast.



    24:33 - Velshi talks about who his influencers are, and the blogs and websites that he visits.

    36 min
  • On the Record...Online with Media Trainer Jim Cameron
    Special Executive's Guide to Media Training Episode
    Jim Cameron goes On the Record...Online with host Eric Schwartzman to discuss what media training is and why it's important, how to stay on message in an interview and how to control an interview.
    Jim Cameron of Cameron Communications, Inc. is a professional communications consultant and transit advocate. Jim has spent over 30 years in broadcast journalism. While at NBC News, he received a George Foster Peabody Award. In conjunction with INC. Magazine, he also wrote and hosted the syndicated radio series, Minding Your Business. For 12 years Jim ran JFORUM, the pioneering online service for journalists and communications professionals worldwide, on CompuServe. His media-training clients include hundreds of CEOs, scientists and authors. Jim's trainees have appeared on 60 Minutes, 20/20, The Today Show, CNN, CNBC and hundreds of radio stations. They've been quoted in the pages of The Wall Street Journal, trade journals and lifestyle magazines. His clients have testified before Congress, made presentations to financial analysts and given speeches at major symposia.
    SHOW NOTES:
    6:01 - Jim Cameron explains what media training is.
    7:58 - Cameron talks about the importance of developing a message for an interview and how to stay on message.
    10:23 - Cameron on common misconceptions about media training: "Media training is not spin control, it's not teaching you how to lie...what it is about is being honest, being accurate, [and] being relevant to the audience..."
    11:19 - Cameron talks about his own key messages: "Media training is an effective staff development tool...whether they're [the employees] talking to the media or doing speeches or going to conferences, there needs to be a consistency of the messages that you're relaying about your product and your company."
    13:47 - Cameron on how to control the messages of employees of multi-national organizations.
    14:50 - Cameron talks about informing employees of the messages they need to relay.
    15:42 - Cameron discusses how he prepares his clients for interviews and speaking engagements, and how to be an effective communicator: "Part of what makes PR lose credibility is that we are all 'yes' men...that's not effective communication."
    19:35 - Cameron talks about the most common tricks used by reporters to get their interviewees to say what they want them to say.
    21:23 - Cameron discusses the differences between interviewing with a print journalist versus a broadcast journalist: "...I think it's more challenging to control a print interview situation than it is a broadcast."
    24:32 - Cameron explains what sound bites are and why they are important.
    25:44 - Cameron tells why people are forced to talk in sound bites: "...our attention span has been winnowed down so that we just don't have the patience to listen to a thoughtful answer for more than 30 or 40 seconds."
    27:11 - Cameron talks about how to avoid saying things you don't want to say in an interview.
    29:10 - Cameron discusses how to stay on message in an interview without seeming as if you have something to hide: "...I think you need to be responsive to the question, deliver your message, and then move on."
    30:47 - Cameron talks about the most important things to keep in mind before an interview.
    32:00 - Cameron on the ground rules that needs to be set before an interview starts.
    34:03 - Cameron talks about the preparation needed for interviews on shows like "Meet the Press" with Tim Russert.
    35:40 - Cameron gives examples of questions reporters ask that interviewees should not answer.
    37:31 - Cameron talks about his web site www.mediatrainer.tv.
    38:25 - End.
    0 min
  • On the Record...Online with Glamour Deputy Editor Wendy Naugle

    Wendy Naugle goes On the Record...Online with host Eric Schwartzman to discuss how wired the health and beauty audience is, how she uses the internet to cover the news, and how she likes to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies' Home Journal. Wendy also worked at Family Life and American Baby. SHOW NOTES: 4:49 - Wendy Naugle on how tech savvy the fashion, health and beauty world is: "Our readers are...on the internet, looking at blogs, and are part of that entire [tech savvy] culture." 5:28 - Naugle on how she uses the internet to cover the news. 6:12 - Naugle talks about the email newswires she receives. 6:52 - Naugle on how many PR pitches she receives daily and what makes a great pitch. 7:51 - Naugle on how she sorts through PR pitches: "I do rely on skimming, so that's why it's great if it [the pitch] can be something that's concise and to the point." 8:42 - Naugle on prioritizing her emails. 9:19 - Naugle on the importance of having a clear subject headline. 10:05 - Naugle discusses the personality of Glamour amongst its competition, and what makes a great story in Glamour: "We cover the reader's entire world, from politics and news, to beauty tips and fashion advice, to health bulletins, and more." 11:49 - Naugle talks about covering body acceptance and dieting stories. 13:51 - Naugle discusses Glamour?s role in helping women maintain a healthy lifestyle: "We know women don't get this information [on various health issues] from their doctors...we are a place that's a great medical authority for them." 15:14 - Naugle discusses Glamour?s online audience and how readers use the Glamour website. 16:42 - Naugle on how many people use the health tools available on Glamour's website. 17:04 - Naugle talks about how readers find Glamour online. 17:49 - Naugle discusses the trend of using celebrities on the cover of magazines. 18:16 - Naugle offers her definition of fashion today. 19:34 - End.

    0 min
  • On the Record...Online with NHL Sr. V.P. Bernadette Mansur
    Bernadette Mansur goes On the Record...Online with host Eric Schwartzman to discuss coming back from the strike, the NHL fan base, and how the internet could ultimately change the way the NHL distributes games to viewers.
    Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur has worked with the NHL for 13 years, and was previously the vice president of communications for Reebok.
    SHOW NOTES:
    4:16 - Bernadette Mansur talks about what it's like coming back the first year after the strike: "The fans throughout were incredibly loyal...they understand that the economics of our situation was broken and we needed to fix them."
    5:58 - Mansur on the challenges she faced during the strike and the lessons she learned from it: "Our ability to communicate was instant...the media tension is so intense that stories are created that many times have no basis in fact...you need to be very very fast."
    8:56 - Mansur on whether she is responsible for the content on the NHL website: "Collective bargaining agreement is a very technical legal exercise...sometimes the public relations department and the legal department don't always work together...this exercise for us in the NHL was a perfect partnership of public relations and legal..."
    10:40 - Mansur talks about the NHL fans and monitoring fan blogs. "When the lockout began the amount of blogs and fan blogs that came up were enormous...in order for us to understand what they [the fans] wanted out of the negotiations...we had to keep in touch with the blogs, and we did."
    12:15 - Mansur on the legal challenges involved with having the NHL website link to different blogs and sites at the time of the collective bargaining agreement.
    13:19 - Mansur talks about the complaints of Martha Burk, the chair of the National Council of Women's Organization, against an NHL ad launched in September 2005: "Martha's attention caused the ad to show up every place...in many ways as a PR person it was the best thing that ever happened to us."
    15:10 - Mansur on whether the complaints affected the overall success of the ad campaign.
    15:25 - Mansur mentions the percentage of hockey fans that are female.
    16:06 - Mansur discusses the NHL foundation and its role in the overall communications strategy for the league: "We have in the NHL and hockey tradition a very deep seeded root in the community...we're very much into children, we're into literacy, we're into cancer research..."
    18:08 - Mansur offers words of advice for marketing and communications executives that would like to partner with the NHL for promotional activities.
    19:16 - Mansur offers her advice for young people that want a career in sports communications.
    21:10 - Mansur talks about whether the day will come when the NHL will deliver games to viewers over the internet.
    22:37 - End.
    0 min

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